Though you may have heard the expression ‘search engine optimization,’ you are probably wondering, “Exactly what is Organic Ranking?” Search engine optimization (Organic Ranking) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. Organic Ranking can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, Organic Ranking considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym “Organic Ranking” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform Organic Ranking services in-house. Search engine optimizers may offer Organic Ranking as a stand-alone service or as a part of a broader marketing campaign. Because effective Organic Ranking may require changes to the HTML source code of a site, Organic Ranking tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

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