Tag: responsive websites

Responsive Websites Fort Lauderdale Businesses
Responsive WebsitesWebsite Design

Responsive Websites Key to Success of Fort Lauderdale Businesses

Ease in Mobile Web Browsing Positively Affects Fort Lauderdale Businesses

Google AMP may not be on the tips of the tongues of most owners of Fort Lauderdale business, but it should be. It definitely is well known to website designers who should be well-versed in the importance of responsive websites.

Google’s Accelerated Mobile Page project, or AMP for short, launched in early 2016 with its goal to quicken web browsing for mobile devices. The idea is to provide the best in visual and user-adaptable services through the AMP HTML open framework by having pages powered by AMP instantaneously load with all the bells and whistles. This includes graphics, animations, and video that should be available to all of us on our smartphones and mobile devices.

Significance to Fort Lauderdale Business Website Design

Fort Lauderdale businesses with the best in website design may hope that their company website will be appealing to mobile device users. The truth is they need to check.

Millions of people actively use their smartphones for everything. From shopping and finding the best in entertainment to banking and service repairs, Fort Lauderdale businesses can expect to find at least 75% of their customers (if not more) have visited their online business website from their mobile device. It may be simply to look at store hours or to review the menu before making reservations. This is why it makes sense for Fort Lauderdale business owners to visit their websites to ensure they are optimized for a smooth and seamless experience on differing platforms – from desktop to mobile.

Responsive Websites Working with AMP

A website that loads slowly on mobile devices is more likely to lose the interest and patience of visitors coming to the site. Fort Lauderdale businesses need to invest in making their websites responsive. A responsive website is one that will seamlessly transition from desktop computer to mobile devices without too much notice. Whether it be a tablet or smartphone, responsive websites offer people the option of accessing them on whatever type of devices they choose to use.

If your website is not responsive, you can expect to lose 80-90% of customers coming to your website through a mobile device. Statistics show that people who are unable to navigate easily through a Fort Lauderdale business website will leave the site and take their money elsewhere or their loyalty to a competitor’s brand.

Some lifelong customers might try to access their favorite Fort Lauderdale business on a desktop computer or even call an establishment that they frequent in Fort Lauderdale, but the vast majority will simply click off a non-responsive website, pull up their favorite web browser, and search for a similar business in the area.

You don’t want this to happen! That is why it is essential to get your website responsive and your web pages optimized for AMP. Doing so will result in greater conversions and sales on your website as well as build stronger customer loyalty.

Consult with Website Designer

Now that you’ve tested out your site and you don’t like what you experienced, it is time to consult with an experienced web designer who can walk through your website with you and discuss your best options. Give us a call today: 800-558-1017.

Responsive Websites in Fort Lauderdale
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Why Fort Lauderdale Businesses Need Responsive Websites

Businesses in Fort Lauderdale without responsive websites are losing customers along with hundreds, if not thousands, of dollars every week.

Consumers are turning to their mobile devices more and more, leaving behind their computer desktops for only the times they are at work. Even then, many people will pick up their phone if they are searching for something personal, such as a place to eat at lunch in Fort Lauderdale, a plumber to fix their sink, or where to get the latest tickets, shoes, clothes, games, getaways, and anything else.

More often than not, individuals are reaching for those smaller screened items to look up what they need at the moment and if your Fort Lauderdale business website isn’t able to adjust to a mobile screen, you won’t even show up in search engine results.

Google Ranks Responsive Websites, Penalizes Non-Responsive Ones

Google is always keeping up with demands made by consumers. This is why back in 2015, the search engine giant chose to begin penalizing websites that did not have mobile website design capabilities, better known as responsive web design.

Mobile friendliness is now a feature search engine like Google look for when ranking websites, including those in Fort Lauderdale. Google, in particular, increases rankings for Fort Lauderdale businesses that offer mobile-friendly websites.

Mobile compatibility and mobile app connectivity are critical to search results if you happen to be a Fort Lauderdale business that cherishes higher rankings and wants to stay competitive.

Mobile Devices and Responsive Websites

Smartphones and tablets are the most popular mobile devices in Fort Lauderdale used to search the web. It is these portable wireless computing devices that search engines are considering when it is looking to rank sites. Search engines will place mobile website designs ahead of a non-responsive website.

It really doesn’t matter what business industry you’re in, the kind of reputation you have, or how long you’ve been in business. None of these things matter when it comes to search engine rankings.

Search engines are aimed at giving consumers the best experience they can when searching online. If your website won’t do it, then it will rank your competitor’s mobile website design ahead of you. Non-responsive websites will be lucky if they show up in the first 20 pages of search results. But who is going to click through that many pages?

If your business does not have a mobile website design so it is unable to format itself to the size of whatever device is accessing it, then you are losing business – guaranteed.

Businesses which haven’t optimized their website with the latest coding and design will be left behind. Reach a mobile audience will be left behind.

Responsive Web Design

Responsive web design crafts websites so that they provide optimal viewing and an easy interaction experience for anyone who visits the site on a mobile device.

Features of responsive web design include making the site easy to read and navigate through with a minimum amount of scrolling, panning, and resizing. A responsive web design will do this when accessed by mobile devices as well as desktop computers.

If you’re not sure if your Fort Lauderdale business website was created with responsive web design, test it. Access from a desktop computer and your smartphone or tablet. Even if it seems to have a responsive web design, you should evaluate how well it was done. Put yourself in a customer’s place to determine if your website offers them the experience you want them to have.

If it doesn’t, then you need to talk to professional website developers. At Icon Website Design, we not only will design your website so that it is responsive, we will work alongside you to ensure it is branded with your company’s own personal style.

Call us today and talk to a mobile website design professional who can answer any of your questions about responsive websites and mobile website design.  We can be reached toll-free at 800-558-1017.

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