Tag: reputation management

GeneralHelpful TipsOnline Marketing

How Negative Reviews Affect Businesses

You may have heard the expression that any press is good press. But that’s simply not true in today’s economy. Every day, men, women, and children rely on consumer feedback before they commit to buying goods or services. In fact, an estimated 80% of shoppers depend on online reviews. Whether you are a doctor, lawyer, exterminator, real estate broker, auto mechanic, or just about any other business professional, bad feedback can take money right out of your pocket. Do not underestimate the power of negative feedback on a business.

Think about it, when you want to check out a new Italian restaurant, you probably search for it on the web. There is no question that the world wide web has grown into the most popular source of consumer information. Perhaps you’ll look for the restaurant’s website, as well as its Facebook page, to see photos and check the prices. But as far as feedback, you probably won’t take the time to do more than check how many stars it was awarded by a local website and read a review or two on your smartphone. Within minutes, or even seconds, you will form your opinion about that restaurant and decide if it is worth your time and money.

Many executives believe that there is no such thing as bad feedback, as all exposure, especially free exposure, is good for business. Unfortunately, that is just not the case. Bad feedback can harm a business’s stature and dependability, as well as profits.

Then there are businessmen and women who take unfavorable reviews to heart, believing a consumer’s negative opinion reflects poorly on his or her business. As long as it is well crafted with thought, color, and a personal touch, an online review is trustworthy to strangers, as well as to regular viewers of a blog.

A study reported that one negative review may stop a large portion, roughly 60% of potential customers, from dealing with a particular business. One negative review may cost businesses dozens of customers. Businesses that possess no reviews whatsoever are not reliable either, as they have not built a customer base. Think of buying a used stereo from a company on the internet. Would you trust Joe’s Electronics that went into business this week? Zero reviews are equivalent to no references. It is not worth the risk.

Just look at Yelp which has more than 200 million visitors a month. Some of these people are looking for goods and services just like yours. Even if the information doesn’t matter to you, it matters to too many consumers to ignore. Do you want to be passed over because your competition has a better score?

Maybe it was left by a disgruntled customer, a former employee with a grudge, a jealous competitor, or even an ex-girlfriend. Whatever the case may be, negative feedback online can have a bad effect on your business. That’s why you need online reputation management to hide all the bad things people have said. Rather, show the public one positive review after another. Your business will look better than ever to anyone searching the internet.

When you are ready to put the past behind you and get your business reputation online to thrive, Icon Reputation Management always takes care of business. Visit us online, or call today at 800.558.1017.

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Online Reputation Management in 2017

In 2017, a business’s online reputation is crucial. Google’s search engine is the primary method that customers rely on to find and research your company. Obviously, you want a positive reputation on the internet.

It is possible to have an impact on Google’s search results with skilled online reputation management. It takes well-written and search engine optimized (Organic Ranking) content to climb on Google’s search results and bump back any negative feedback from the eyes of your targeted audience.

For starters, you should create a presence on social media sites, including Facebook, Google+ and Twitter. Then target your audience of followers by niches, such as ‘Health professionals in Palm Beach’ or ‘Steak restaurants in Boca Raton.’ The more you share, the more visibility you will gain. Just don’t overdo it, or you will likely get blocked from noteworthy groups. Interact with potential and return customers and gain their trust.

Take advantage of blogging to assist your online reputation management. Keep readers in the loop of whatever is going on in your business world. Use of Organic Ranking keywords, as well as the hottest topics on search engines, like the Super Bowl or Donald Trump. At the same time, you can directly respond to any comments, pro or con, that a person posts about your company.

When replying to a comment on your blog, as well as on social media, be respectful. This is much better than telling an irritated customer off or giving him or her a textbook response. Try to accommodate a buyer without breaking the bank or making an enemy. If your business screws up an order, accept responsibly, apologize with authenticity, and remedy the situation. The last thing you want to do is get in the middle of an argument on a blog or social media, no matter how out-of-line a customer may become.

Remember how easy it is for an unhappy customer to click on the next business that appears on your search engine. When you want the best online reputation management for your targeted business, contact Icon Website Design today to handle your digital marketing needs.