Tag: Pay per Click

GeneralHelpful TipsOnline Marketing

Experience Success with Google AdWords

If you have been in the business world for the last few years, you have certainly heard of Google AdWords. Some businesses rave about the pay per click advertising, while others curse AdWords for burning through their budgets. But the simple fact remains that any business can experience success with AdWords, as long as they know what they are doing.

It is true that running a campaign with Google AdWords does cost money, but what mass media outlet doesn’t? It is not like you can run a radio commercial, a TV spot, or a magazine ad without spending big bucks. However, it is your return on investment (ROI) that matters. As long as you know what you are doing, your ROI from AdWords can be spectacular.

To begin, you must learn the ins and outs of AdWords. Thousands of people throw away money simply because they are not taking the time to learn how to run a smart campaign. Like it or not, a successful AdWords campaign requires doing plenty of homework to learn things like negative keywords, how to bid, and account structure. Then your campaign requires constant monitoring, as well as trial and error.

Another crucial detail that many folks do not understand is restrictive match types. Match types refer to your audience. For instance, there is no point in advertising across the nation for a local pizza parlor in Fort Lauderdale. In other words, if your match type is too broad, you are throwing away your hard-earned money on every click you get that doesn’t end up in a sale. That is why it helps to use phrases, such as “South Florida Italian restaurant” as well as exact keywords, like “Fort Lauderdale pizza” in your ads.

Many times, a business’s AdWords campaign attracts many clicks that never convert into sales. The main reason paid searches do not work for them is because they are poorly structured. Maybe their targeted keywords are too broad. They are not relevant to searches, or they do not take advantage of negative keywords. If you are selling inexpensive boys’ basketball sneakers in Chicago, you certainly don’t want to pay for a national ad that states, “Low Priced Shoes.” How many women in New York are going to click on your ad and take money out of your bank account?

If you have a Google AdWords account, Icon Website Design will be happy to perform a free review for your business. After all, we are Google Certified. If your business does not have an account with Google, we will still be happy to sit down for a free consultation to create an effective campaign for your product or service to earn a strong internet presence. Call Icon Website Design today at 954.733.8862.

GeneralHelpful TipsNews & EventsOnline MarketingOrganic Ranking

Prepare Your Business’s Digital Marketing for Hurricane Irma

Unless you own a local Home Depot or bottled water company, there isn’t much for a South Florida business to look forward to when a disastrous hurricane plows through your neighborhood. Business owners in Homestead remember their stores and offices being flattened by Hurricane Andrew in the Nineties, while Wilma left thousands without power for weeks.

Businesses almost always have some type of insurance against natural disasters, like Hurricane Irma. However, many businesses in Miami, Fort Lauderdale, West Palm Beach and the rest of the Sunshine State do not have enough coverage to fix all the property damage and interruption of business.

When business owners find themselves homeless, they may not be overly concerned with their customers’ digital marketing work. Of course, a client of yours living in Chicago who is relying on your team to run his pay per click and Organic Ranking campaign throughout the Midwest won’t often feel the same. How long do you think that company will wait for you to open your office up before it calls one of your competitors in the Windy City? That is why it is essential to get you ready for the worst.

First and foremost, formulating a hurricane recovery plan for your Florida business will help ensure the safety of every employee. It will also minimize the time that everyone will be out of work, and delay your clients’ products or service. No one wants to suffer property damage or an economic loss. Dealing with annoying insurance companies won’t be such a headache and you may even be able to save a few bucks on your premiums.

Make sure that every person at your business has a checklist of how to prepare for Hurricane Irma. The list should include everything from emergency phone numbers to how to properly shut down and store their computers. Folks should also have some sort of disastrous hurricane plan, including the best ways to exit the building and the most secure places inside the building. Maybe take some time this week to go over the best procedures before the disaster hits. Every owner should review the specifics of his or her lease, if not property insurance, with a landlord or insurance agent. From a generator to masking tape, what emergency supplies do you need? Who will pay for new phones if there is a horrible flood? How long will it take before you can open your doors for business again?

It would be smart to choose one person, such as the CEO or office manager, to coordinate who does what in hurricane preparations. Make a roster with emergency contact information. Create a line of communication for every member of the team to stay up to date with status reports. That way, every team member can account for another, confirming every individual’s safety before, during, and after Hurricane Irma.

Make sure all your important files are backed up multiple times. Have them on more than one computer, as well as an external hard drive. Perhaps rely on an online storage system, like Dropbox too. You can even depend on CDs, DVDs, and flash drives to hold vital information, from bank account numbers to employees contact information.

If your Florida business does get whacked by Hurricane Irma, you do not have to lose all your clients’ digital marketing accounts. Schedule their posts online, whether it’s on a company’s website or on its social media pages. Stay on top of their pay per click and Organic Ranking campaigns, despite any natural disasters, by calling Icon Website Design today at 800-558-1017.

Digital Marketing After Hurricane Irma

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$150 AdWords Voucher

If you’ve been thinking of starting a Pay-Per-Click campaign, rely on Icon Website Design to handle all your digital marketing needs. Not only are we AdWord Certified, we are a Google Partner with insider knowledge of the trade. Contact us now to receive a free $150 voucher towards your AdWords campaign. https://www.iconwebsitedesign.com/

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Get Relevant Website Traffic with PPC and Organic Ranking

How do you drive relevant website traffic to your business website? Try a PPC campaign and Organic Ranking tools.

Search engines are the primary method used by a majority of people looking to find information in Fort Lauderdale about a product or service. Picking up phone books and business directories to find businesses and services are viewed as archaic methods of finding information. The Internet is faster, easier to use, and provides more information which is why most people turn to it first before trying any other resource.

Online Presence Brings in Website Traffic

More and more consumers are turning toward online Internet shopping than ever before. People in need spend most of their time researching everything online from clothes and restaurants to home repairs and personal services. Even if they aren’t ready to buy, consumers love to window shop on the Internet by just browsing for new items and information.

Companies in Fort Lauderdale are beginning to realize the importance of their online presence. Many of these businesses are getting a large number of referrals from online visitors who happen to come across their business website in their online search. Having a custom design website optimized to reach your target audience is key to increasing your business and getting a large number of clients to your website.

Importance of Organic Search Results

One of the most important positions for any business is for them to land in the top three positions of Google organic listings. If you don’t know, 92% of online searchers never look beyond the first page, and fewer than 10% ever even venture to look at the lower listings on the first page.

Research shows that the top 3 results listed in Google’s organic search are responsible for nearly 80% of the clicks generated from people conducting online searches. If you are interested in increasing traffic to your website then you need to know that these results are dependent on your business website appearing in the first 3 positions in Google’s organic listings when online searches are conducted.

Pay Per Click (PPC) Can Drive Relevant Website Traffic

Driving in relevant website traffic to your business website can be made even better with a PPC Campaign (Pay per Click). Pay-per-click allows businesses in Fort Lauderdale and elsewhere to pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website, rather than attempting to earn those visits organically. PPC is one of the most popular types of search engine advertising because it gets results. PPC will increase the amount of relevant traffic to your website, which is why having a PPC campaign is one of the most popular for business websites in Fort Lauderdale.

Costs for ads run in Pay per Click campaigns need to be in the budget for any business considering an Internet marketing strategy. If you are opting out of the Pay per Click campaign, remember that clicks will account for 25% of the Internet business and you are passing it up while your competitors may be glad to take in that margin.

PPC and Organic Ranking Strategies in Driving Website Traffic

Generating leads to your website means that those that are directed via your PPC campaigns and Organic Ranking strategies can easily turn into a viable business. Having traffic directed to your website is one aspect, but having them transformed into emails, calls and sales of your products are another. Our experiences have allowed us to not only generate the right traffic but to convert those leads into prospective customers.

The end result of any Internet marketing campaign is an increase in the number of sales your Fort Lauderdale business gets. The more traffic your website gets, the higher the likelihood of getting qualified leads, and the more likely your sales will increase.

One of the most important positions for any business is for them to land in the top three positions of Google organic listings. If you don’t know, 92% of online searchers never look beyond the first page, and fewer than 10% ever even venture to look at the lower listings on the first page.

Research shows that the top 3 results listed in Google’s organic search are responsible for nearly 80% of the clicks generated from people conducting online searches. If you are interested in increasing traffic to your website then you need to know that these results are dependent on your business website appearing in the first 3 positions in Google’s organic listings when online searches are conducted.

Talk to a PPC Expert

Interested in learning more about the options available in Pay per Click campaigns for your business? Talk to one of the PPC experts at Icon Website Design. We can answer all your questions and help you in determining how to grow your online business presence.