Tag: internet marketing

GeneralHelpful TipsOnline Marketing

Social Media in Your Digital Marketing Plan

Let’s say you have a business and you need to expand it as much exposure as possible. The only problem is you don’t have the budget to throw around money. Fortunately for your small business, social media is here to help with your internet marketing. Of course, it helps to use the right social media strategies to attract shoppers and turn them into customers. It all begins with becoming familiar with your audience and when they do their shopping online.

As a businessman or woman, it is vital to stay connected to your clients, and what better to do so than with social media? In just seconds from the palm of your hand, you can post important information about a big sale or a local event that will bring you business. Just keep in mind some of the most pressing factors. For example, if you are marketing to a national audience, you should think about the different time zones. While marketing to Palm Beach and New York at 9 in the morning sounds ideal, it may be a colossal waste of money to start a digital marketing campaign at 6 o’clock in California. Find a time that works for everybody in the nation.

At the same time, think about the average age of your buyers. If you are selling children’s toys or a retirement facility, it may not be smart to post content late at night. However, a glitzy nightclub should take advantage of the late-night surfers with an after-hours online marketing campaign.

At first glance, picking the right social media platform and posting time may seem difficult. However, as soon as you can distinguish between the key players, such as Facebook and Instagram, taking advantage of social media will become second nature.

1          Facebook

Let’s start with Facebook, considering it is the biggest and perhaps the most influential of all the social networks. Think about it, pretty much every person and business you know already has an account on Facebook. Many of them are everyday users as well. Studies have shown that the afternoon is the best time for any business to post on the site. Still, anytime during the day can still be effective. Just try to avoid late night and early morning posts, as fewer consumers will see them.

2          Twitter

You must be familiar with the network by now, thanks to Donald Trump’s late-night posts. Unlike Facebook and other social media outlets, a business will not be harmed for posting multiple times a day on Twitter. The messages are brief, so they must be poignant. Studies have shown that early in the afternoon is the ideal time to share messages on Twitter.

3          Instagram

Instagram is becoming used more and more by adults in the business world. Folks think it is extremely engaging. It also helps businesses’ sales, as their products can easily be shown to consumers. It is unfortunate that the desktop version of Instagram is disappointing compared to the mobile app. Regardless, the social network is still extremely popular, especially in the evenings.

There is no reason that your business shouldn’t be taking advantage of social media outlets. Call the digital marketing specialists at Icon Website Design today to improve your business’s social media pages.

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Digital Marketing to Improve Your Online Reputation

Now that we are in the year 2018, a business’s online reputation is crucial. Google’s search engine is the primary method that customers rely on to find and research your company. Obviously, you want a positive reputation on the internet.

It is possible to have an impact on Google’s search results with skilled online reputation management. It takes well-written and search engine optimized (Organic Ranking) content to climb on Google’s search results and bump back any negative feedback from the eyes of your targeted audience.

For starters, you should create a presence on social media sites, including Facebook and Twitter. Then target your audience of followers by niches, such as ‘Health clinic in Delay Beach’ or ‘Italian restaurant in Fort Lauderdale.’ The more you share, the more visibility you will gain. Just don’t overdo it, or you will likely get blocked from noteworthy groups. Interact with potential and return customers and gain their trust.

Take advantage of blogging to assist your online reputation management. Keep readers in the loop of whatever is going on in your business world. Make use of Organic Ranking keywords, as well as the hottest topics on search engines, like the Minnesota Vikings or Tom Brady. At the same time, you can directly respond to any comments, pro or con, that a person posts about your company.

When replying to a comment on your blog, as well as on social media, be respectful. This is much better than telling an irritated customer off or giving him or her a textbook response. Try to accommodate a buyer without breaking the bank or making an enemy. If your business screws up an order, accept responsibly, apologize with authenticity, and remedy the situation. The last thing you want to do is get in the middle of an argument on a blog or social media, no matter how out-of-line a customer may become.

Another advantage of digital marketing is that a company can track 100% of its inbound calls, emails, and online chats to figure out a business’s exact costs down to the penny. Quality content writing can attract search engines for no cost, as long as you know the latest and greatest tricks to the trade. You can even set your own budget for targeted pay per click campaigns, while connecting with friends and followers to share your messages on social media.

As far as what the future of adverting will consist of, internet marketers will be able to identify exactly when their targeted customers are searching the web. Movie theaters will be able to advertise their show times to an entertainment reader every Friday afternoon, while ads for a Miami Dolphins jersey will appear when a sports fan is checking the football scores on Monday morning. One thing will remain certain, our digital marketing solutions will continue to progress, just like they have for the last five decades.

When you are ready to get your business exposed to thousands of potential customers, rely on the best digital marketing team in the business. Visit Icon Website Design online, or call us today at 954.716.8675.

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Smart Digital Marketing Techniques for 2018

The job of an online marketing campaign is to get visitors to click on your small business’s webpage and stay there. Hopefully, that click will lead to a sale, a positive review, and a return customer in the future. The good news is getting on the first page of Google with an optimal website doesn’t have to cost you an arm and a leg. You just have to know the game. Any small business, as well as a corporate empire, can profit from the latest and greatest techniques for digital advertising.

For starters, write a blog with regular updates. Use a friendly tone without sacrificing your reliability and expertise in the field. Reach readers with perseverance and comments on a regular basis. If people appreciate your blog posts, they will share it with their contacts, multiplying your audience. Be patient, as it may take a little time to build up a reliable following. Just don’t chase readers away with too many sales pitches, and your business can generate tens of thousands a month with the best digital marketing strategies.

Once your website is ready for online business, you need to engage visitors with compelling digital design, photos, videos, and well-structured content. The same goes for the business’s social media pages, like Facebook and Twitter, as they supply vendors with another fantastic platform to share knowledge, messages, and deals. The right digital marketing strategies on social media give your products or services instant visibility.

For starters, sending out mass emails is extremely cost-effective. A business’s return on investment can be a whopping success. Creating or even purchasing email lists and automated email programs are minimal expenses, especially when you can earn back approximately 40 times your original cost with every sale.

Sharing your business’s communication on email allows you to relay relevant and insightful messages to your targeted audience, whether or not they even have social media accounts. You can blast folks according to age, sex, and location. Public relations and marketing departments should rely on trial and error to see what email blasts work the best. Today, marketers must ensure that their emails can be displayed properly on smartphones.

With the best marketing tactics, you can decide if you should take a promotional or a personal tone with your readers. Are you carrying on a conversation or simply providing them advice? What will he or she take away from the email? If you present negatives about a product or service, you have to supply a better alternative. If sharing positives, educate your readers on where and how to get what they need.

Email marketing is now easier to access than ever before. Rather than individuals setting aside time to check their emails, they have smartphones in the palms of their hands. This allows them almost instant access to their inboxes throughout the day, whether the person is at home, in the office, at a restaurant or stuck in a traffic jam. People can now receive, open and actually read your email regardless of where they are and what time of the day it is.

The competitive world of digital advertising is extremely complex, as it changes by the second. Call Icon Website Design today to get the internet marketing plan you’ve always wanted, 954.716.8675.

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Website Design for Small Businesses

When it comes time to create the newest and most advanced web pages for your small business online, remember to keep it simple. Instead of wowing visitors with outrageously flashy images, get right to the point.

These days, surfers on the web tend to be impatient. That means that a person will give your site about 1 full second before deciding if he or she should back-click or continue looking at your business website. That is why it is imperative to make a small business’s custom online store’s website design stand far above its competition.

Keep in mind if you are targeting a specific area, such as Downtown West Palm Beach, Broward County, or South Florida in general. Perhaps you want your online store to gain exposure throughout the entire nation, if not the globe. Regardless, it is no problem for the experienced digital marketing specialist.

The best website design services available today for online stores involve everything from developing an attractive and fast website to keeping it current with regular updates to the creative content development. After all, a small business’s website appearance and functionality may form a consumer’s first impression of your business. You certainly don’t want that impression to be spoiled with broken links, an unattractive design, and pages that don’t load quickly enough.

So, how does an experienced online marketing team know where to begin with your business’s online store? It’s simple. You will sit down and speak with an internet marketing representative. That way, everyone can work together to create the specific site you want and meet all your business goals. Just make sure you are completely satisfied with your website. If there is a photo or a page that you aren’t in love with, get it replaced.

There is no question that the right online store website design services must be efficient. Only depend on a business website design that loads quickly and has a concise call to action. You want online shoppers to be able to easily navigate through your site and remain engaged with a modern website design, as well as well-written content to attract both buyers and search engines.

To top it all off, your digital marketing specialists should make sure your website is created on a responsive design, confirming your custom online store mobile website is efficient. Otherwise, search engine giants, like Google, will punish your business’s search engine ranking for not working properly on desktop computers, laptops, smartphones, and tablets.

When it comes to your small business’s online marketing, you should get the latest and greatest design trends on the market. Make sure your internet business website stands above and beyond your competition.

There is no question that selling goods and services online can be extremely competitive. That is why it is vital that your internet business is easy to locate, while looking spectacular in the eyes of those surfing the web. Fortunately for small businesses throughout Palm Beach, Broward, and Miami-Dade County, we build responsive web designs for online stores that go above and beyond our customers’ highest expectations. Call Icon Website Design today to learn more, 954.716.8675.

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5 Critical Web Design Tips for Business

No matter how attractive a business website looks or how cleverly written its content is, it must function well. At least there are 5 valuable techniques to ensure that you are attracting consumers to your website.

1          Avoid clutter on your homepage

The average reader does not read every line on a business website, or any site for that matter. Rather, folks’ eyes scan the pages, picking up on images and headings with certain keywords. “Free” and “Discount” are perfect examples of keywords that consumers see. The last thing you want to do is clutter a page with too much content. Doing so makes bounce rates soar. Be sure to include Calls to Action, like “Click Here Now” or “Learn More.” Just be sure to use subheadings in different size fonts, along with images to add to the writing.

2          Make the content enjoyable to read

Whether folks are scanning the web from their homes, their offices, or the palms of their hands in restaurants, they want to read content without working too hard. Nobody wants to use a dictionary when reading a webpage. In other words, write for the average reader’s enjoyment, rather than trying to impress a college professor with your large vocabulary. If your website is easy to follow, more and more users will visit it and spend time reading your content. Remember, readers do not want to work extra hard when reading a page on the internet.

In order to make sure your content is easy to read, make sure it stands apart from the background. In other words, use a dark font on a light background, and vice-versa. Use trial and error with several color schemes, different fonts, and sizes to see what you like the best on your site. Always think of the visitors’ eyes. You never want to leave a person struggling to make out the words on your business page because of outrageous colors or fonts. Remember the old slogan, K.I.S.S. for keep it simple stupid.

3          Make sure a person can easily navigate through your site

Artistic creativity is a wonderful trait. However, save experimental web designs for places other than your business website. The last thing folks want to do is spend time searching for general information, like a phone number or address on a site. In other words, make sure your business website is easy to navigate through. Doing so will also help search engines, like Google, properly index your pages.

4          Become Mobile Friendly

For better or for worse, we are now living in a mobile world. People walk around with tablets in their purses and briefcases, while just about every man, woman, and child have a smartphone in the palms of their hands. Make sure to get a responsive website to ensure mobile-friendliness.

5          Be the Buyer

On a final note, put yourself in the position of a first-time viewer. Would you have trouble finding everything you need, from the main menu to your social media links, FAQs, and contact page? As long as everything is in place on your business website, customers should start calling in no time.

When you are ready to get the best web design for your small business, Icon Website Design always takes care of business. Visit Icon Website Design, or call us today at 954.716.8675.

GeneralHelpful TipsOnline Marketing

Expand Your Business’s Reach

Your buddy from high school now owns his own pub, while your former co-worker opened up her own store at the mall to sell the dresses she creates. There is something different, as well as special about locally owned businesses. Rather than Starbucks on the corner or a familiar fast food joint, the businesses are more down to earth when they are owned and ran by locals.

With millions of locally owned business spread across the nation, many of them have become staples of their communities. Whether it is sponsoring the kids’ soccer team, serving breakfast every Saturday morning, or giving out ice cream cones after the movies, consumers feel at home in their favorite local businesses. But how much money would these local businesses be making if only they expanded.

Now that we are living in the digital age, every man, woman, and child you know seems to have the internet, social media, and email at their fingertips. Roughly 80% of all searches are local, rather than national. That means Charlie’s Hardware Shop on the corner can instantly connect with a global audience. The store just needs the right online marketing strategy first.

All business owners know that the world wide web is an incredible tool. No longer are retailers and consumers bound by business hours and locations. Those selling merchandise and services no longer have to spend big bucks on advertising campaigns, when they can rely on the best digital marketing techniques available. They range from a well-developed responsive website with powerful keywords and creative content. Businesses can then send out emails and post videos on YouTube to demonstrate your product or service. Show a party taking place in your restaurant or a group of women wearing the designer shoes that you created in your garage.

Social media, such as Instagram, allows a work at home mom to sell the cookies she bakes all day. Travel agents boost their specials when they post them on Facebook, allowing them to appear in front of targeted viewers. Deals can be shared on LinkedIn. And if you want to let your followers know about a big sale as soon as it begins, you can use Twitter to spread your message. Photos of the products can be seen on Pinterest, coupons can be printed from Groupon, and your customers can leave you all types of feedback on sites like Yelp. The list keeps going and going.

When you are ready to expand your business’s reach, Icon Website Design always takes care of business. Visit us online, or call today at 800.558.1017.

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Bounce Your Business Back After the Hurricane with a 50% Off Discount

Since hitting the state of Florida over the weekend, Hurricane Irma was the strongest we’ve experienced since Katrina in 2005. The Category 5 Hurricane winds reached 185 mph, but dropped to a Category 4 by the time it hit land in the Florida Keys with 160 mph winds. More than 50 men and women have lost their lives, while more than 4 million homes and businesses suffered a loss of power. Insurance analysists estimate the economic damage in the state to be roughly $300 billion. Fortunately, Florida local businesses can come back stronger than ever with organic search engine optimization and Pay-Per-Click marketing.

If you are a Florida local business, you can now gain back the business that you lost from Hurricane Irma with 50% off your first month of online marketing services and no set-up fees. If you have been thinking of starting or improving upon a digital marketing campaign with superior graphics, search engine optimization, Pay-Per-Click, email blasts and social media, rely on Icon Website Design to handle all your online marketing needs. Not only are we AdWord Certified, we are a Google Partner with insider knowledge of the trade. Contact us now to receive 15% Discount to all businesses in Florida. https://www.iconwebsitedesign.com/

Applies to all online marketing packages for the 1st month of service.  Expires 9-22-2017

Please share as new customers are always welcome at Icon Website Design
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5 Invaluable Techniques to Attracting Customers Online in 2017

An integral part of digital marketing is influencing buyers. Nowadays, millions of companies are using the internet to get their messages across, whether they are to buy their product or to stay away from a competitor’s service. Some businesses may even have tens of thousands of followers on sites like Facebook, but fail to earn a profit. But in order to become profitable, it takes more than just earning Likes and Followers.

1          Your company must attract consumers with exposure. Your business may provide the best product or service on the market, but nobody will spend a dime if they do not know you exist. That’s why you shouldn’t be afraid to share your strong opinions online. For example, “We have the best burgers from here to Timbuctoo,” rather than “You may love our hamburgers.” Not every person on the internet is going to agree with what you are saying, but your message will stick in his or her memory.

2          Another technique to stay in consumers’ heads is to teach them a valuable lesson. A painter can post photos of unsatisfactory jobs he performed using an older product, and compare the pictures to more recent ones. This trick allows shoppers to see the painter’s improvements firsthand, while he earns their trust for being honest.

3          When it comes to online marketing, do not be afraid to draw outside the lines and create your own boundaries. Never be embarrassed to point out your own faults or your greatest accomplishments. If you once had to close a restaurant, share the information with the public. Your honesty will only give you credibility when opening a new diner. Besides, there is not too much information that nosey consumers cannot find out for themselves.

4          Rely on your own platform to share messages. While social media can be fabulous for a business, you should still manage your own website and email campaign. That way, all the information belongs to you. Besides, what will you do if some fancy social media site suddenly gets shut down? If it’s your brand, shouldn’t you own all the leads, contacting information, and other internet marketing information?

5          Last, but certainly not least is money, money, money. If all it took was a large following on the internet to earn profits, thousands of preteens would now be billionaires. You have to figure that a small percentage, probably less than a quarter of your followers, actually conduct business with your company online. So what can you do to turn visitors to your website and social media pages into paying customers? You can start by getting as many individuals as possible to sign up for your email list. Then blast them with money-saving tips and the right product or service to purchase, as well as coupons. Be sure to steer all readers to your website at the end of the email. Just don’t send out too many blasts or you will quickly get spammed. As Jerry Maguire shouts “Show me the money.”

When you are ready to take your company to the next level in reaching consumers with digital marketing, we always takes care of business.  Call us today at 800.558.1017.

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Yellow Pages Are Dead

The global marketplace is changing on a daily basis. For instance, advertising with Yellow Pages was quite important for a business’s overall exposure not too long ago. The same can be said for direct mail campaigns and magazine ads, as well as spots on the radio. However, now that we are living in 2017, a business needs to focus its attention on the latest digital marketing trends, such as search engine optimization (Organic Ranking), pay per click (PPC), and social media.

Relying on online marketing in today’s business world, a company can track 100% of its inbound calls, emails, and online chats to figure out a business’s exact costs down to the penny. Nobody relies on the Yellow Pages, as they have search engines like Google in the palms of their hands. When a local business used to spend approximately $25,000 a year advertising in Yellow Pages, they can now depend on websites and content management systems for less than $10,000 a year. Quality content writing can attract search engines for no cost, as long as you know the latest and greatest tricks to the trade. You can even set your own budget for targeted PPC campaigns, while connecting with friends and followers to share your messages on Facebook, Twitter, and other sites don’t cost a dime.

As far as what the future of adverting will consist of, internet marketers will be able to identify exactly when their targeted customers are searching the web. Movie theaters will be able to advertise their show times to an entertainment reader every Friday afternoon, while ads for a Miami Dolphins jersey will appear when a sports fan is checking the football scores on Monday morning. One thing will remain certain, our digital marketing solutions will continue to progress, just like they have for the last five decades.

When it comes to gaining exposure through internet marketing, Icon Organic Ranking is a Google Certified Partner company that can take your business to the next level with Organic Ranking, PPC, and social media management.

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Why Your Website Doesn’t Work

In order to get the most out of your business in 2017, you must possess a strong internet marketing campaign. That is how shoppers in your targeted locations can find you, learn all about your product or service and eventually conduct business. Yet, if you do not know what you are doing with your digital advertising campaign, you could be tossing thousands of dollars right down the drain. That’s why Icon Website Design is here to educate you on the biggest mistakes a business can make with its online marketing. Hopefully, you can side-step each of them and experience massive success with your digital advertising.

For starters, make sure your contact information stands out and is easily found at the top and the bottom of every page on your site. There can be nothing more frustrating for a shopper than looking for a phone number or e-mail address with no success. Most folks do not want to fill out a form with their contact information. It’s enough to send a potential buyer to a competitor’s site.

A direct call to action is a must in digital marketing. Online shoppers do not care to read too much about your company history or employees’ lives. What do you offer that is better than your competitors? How much does it cost, and how do you purchase it? Be direct and to the point, as internet shoppers have short attention spans. Nobody wants to research your site for general information.

Speaking of information, do not bore readers with too much. Write short and high-quality content. Do not depend on an article spinner or hire writers from overseas. Also, remember that folks don’t want to see more than 500 words on your homepage, regardless of how many keywords you’re trying to squeeze in there.

It is essential to keep repeat and potential consumers coming back to your website with updated blogs and social media, like Facebook and Twitter. Earn readers’ trust by telling education stories. Remember to throw another call to action at the end so your followers know where to get the product or service they need. If you are not utilizing these outlets, get rid of them. A lack of attention looks unprofessional.

When you want a professional website to attract the public eye, as well as search engines with smart digital marketing, Icon Website Design will take care of business. Call us today at 800.558.1017.

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