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Like it or not, millennials are now the largest group of workers, as well as consumers in the United States. Baby Boomers and Generation Xers are now in the minority. Millennials have their own unique characteristics, as they grew up with the internet, cell phones and social media. In today’s digital age, your company cannot afford to overlook their massive buying power on the internet.

When it comes to marketing your product or service to millennials, you have to know their demographic. They are diverse and have short attention spans. If you do not immediately capture a millennial’s attention, he or she will quickly scroll down to something more colorful without giving your photo, video or write-up a second glance.

Considering that millennials have always had speedy technology in the palms of their hands, you need to market with the internet in mind. Create an app specifically for your business. Take advantage of several social media outlets to constantly stay connected with your clients and potential customers. For instance, if the Yankees win the World Series, blog about the game-winning homerun. A business and its digital content must stay current and relevant to millennials. At the same time, a business should always be able to communicate with buyers, as well as provide technical support whenever duty calls.

Rather than focusing on a hard sell, allow millennials to do their own homework and conclude you are the best business to provide their products or services. Authenticity matters these days, and whatever impression you leave with a customer will surely be shared on social media. Online recommendations and reviews from peers are more important than any sales flyer left in a millennial’s mailbox.

When you want to deliver your business to millennials, let Icon Website Design give you all the advantages to stay ahead of your competition. Serving as South Florida’s best internet marketing company, we use nothing but the latest and the greatest technology available for every type of business to design, edit, and enhance your website. There is a reason that millennials love working with us. It’s because when it comes to Organic Ranking marketing, pay per click management and web design, Icon Website Design is the best in the business.

There is a real art to web design. In Fort Lauderdale, web design companies may promise a brilliant web design but often, in the end, the website turns out to be a living nightmare.

Just because a website is interesting to look at, doesn’t mean it’s effective.

Visitors to a website need to be able to find what they want. If they can’t, visitors will leave the site in an instant. Beautiful websites without a strategic plan to bring in traffic and convert visitors to customers are basically an expensive, ineffective, colorful mess!

Most business owners need a web design that looks good, is easy to navigate through, and will help their businesses succeed online. What’s so hard about that? Nothing, really. If you pick the right website design company who employs web developers and web designers that will work with you to get your website where you want it to be.

But before you burn through too much of your money and time trying out different web design companies, there are a few trade secrets that can help you make a wise decision.

Secret #1: Beauty isn’t everything.

Form and function are equally important in website design. Of course, web design needs to be attractive but, if the visual impact is all its got, your business website is going to ultimately fail.
Good looks don’t necessarily equal sales. Smart navigation that leads visitors through the website to the right product and eventually to a targeted call-to-action is the ultimate goal. That’s the objective for most business websites and the job for any website design company in Fort Lauderdale you choose to hire.

In a perfect world, a website will not only be dazzling in visual appeal but effective in getting its website visitors to complete the necessary call-to-action. But, as you work through the nuances of web design, you may find that you have to choose between a beautiful design or results. Always choose to get results. Paying the bills takes precedence over a gorgeous design.

Secret #2: Web design may not be the entire problem.

If you are having problems with your website driving traffic and converting visitors, it may not be a design issue. Remember, web design is just one piece of the puzzle.

• Search Engine Optimization: Optimizing a website for specific keywords is vital to a strong website.
• Content: Take a hard look at the message your website is sending. Is it on point or does it need new fresh content?
• Brand: Your branding may be off the mark and not targeted at the right market.
• Marketing Strategy: Do you have a marketing strategy? Is it rock solid or are there holes in it?
• Product or Service: Could there be an issue with what you are offering?

Web design is important. All Fort Lauderdale businesses need to have a website that is responsive if they want to compete in this marketplace. However, great web design only goes so far. It can help fix some issues but it is not the end-all-be-all to why you may be falling short.

Step back and take a look at the big-picture. You may come to find that there’s nothing wrong with the web design. You may need to think about a whole new marketing strategy that includes search engine optimization, pay-per-click investment, and other creative approaches.

Secret #3: Hire web designers that understand branding.

Do you know what branding is? Not everyone does. Branding helps a business create a name, logo or design that identifies them or their product. It should differentiate them from all others. When a business employs an effective brand strategy, it will have a major edge in its competing market.
Many web designers aren’t schooled in developing brand identities. They probably know how to create web designs that reflect a brand identity, but may not have the skills to help you actually develop it and outline a strategy to proper market it.

If a Fort Lauderdale business needs to develop its brand, you need to find a Fort Lauderdale website design company that has web designers with a solid understanding of branding. They should be able to develop a site that reflects your brand identity. The way for you to know if the website design company you are working with knows branding techniques is to ask. Never assume. Otherwise, you may end up attracting the wrong audience.

Secret #4: Psychology plays an important role in web design.

You know this is true! Think about the commercials on television and the ones you like and remember the most. Those likely are the ones that appeal to your psyche. Whether it is funny or sentimental, consumers want to “feel” something when they are engaging with a website. Now, the truth is most web designers you come across won’t have a minor in psychology or even business. So how is a business owner supposed to know if they are hiring web designers that know how to appeal to their audience?

When talking with web design company, find out what they know about consumer behavior, such as:

• What shades and tones will be the most appealing for your audience and why?
• How do they plan on appealing to the people who are coming to your website?
• What type of audience do they think your website should appeal to and why?
• What do they recommend to lead people through your website and why?
• What colors will be most attractive and why?
• What types of web design tools, graphics, or colors are they planning on using to draw people into the website?
• What emotions are they trying to stir in your website visitors?
• Do they have any ideas on what emotion or feeling they should be targeting and why?

By asking questions like this, you can find out if they really know what they are doing or are they just creating a bunch of buttons and adding some pretty pictures with no forethought on how that is actually going to get people to engage with your business.

Fort Lauderdale web design companies who are worth their salt will have answers to all these questions and much more. They know the goal is to elicit a particular state of mind in visitors that will positively affect their perception of your business.

How and why people react to different web design elements should be part of the strategy when your Fort Lauderdale web design is built. The persuasive strategies implemented into your site, the better results you are likely to get.

Business owners want a website that captures customers’ interest and brings in sales.

Finding the Right Fort Lauderdale Website Design Company

Website design requires a web developer with technical skills, a graphic designer with a sharp eye, and a marketing director that understands how to fuse all of these elements together to create an appealing and effective website. Don’t forget to take into account search engine optimization. Now you are taking a Fort Lauderdale website design from good to great!

If that’s what you want, talk to Icon Website Design. We will take your lackluster Fort Lauderdale web design and give it the elements it needs to succeed. Give us a call today: 800-558-1017

You’re trying to decide on which Fort Lauderdale website design company is the best one for your business. Be careful! There are many of them that may show you a lot of razzle-dazzle, but is there any substance to their web design?

When it comes to substance for web design in Fort Lauderdale, businesses need to know that the prettiest ones with the fanciest additions may not provide you with what you really need or want. Like the saying goes: it isn’t about the outside, but what’s on the inside that counts! Outside appearances are important. You do want visitors to your Fort Lauderdale web design site to find it visually appealing and easy to navigate, but you’ve first got to get customers to your website.

A website that gets top rankings in search engine results is key to reaching your customers. This means you’ve got to keep your website relevant with fresh content, up-to-date with the latest in technology, the latest software upgrades, and a professional Fort Lauderdale website design team that is willing to work with you long after the initial website design is complete.

Support and Maintenance from Your Fort Lauderdale Website Design Team

Before businesses commit to a Fort Lauderdale website design team, they need to know what type of support and maintenance will be offered as part of the website design package. This is critical because your website will need to keep up with the constant technology changes happening all around the Web.

From browser updates and changes in operating systems to displays, resolutions, and general software upgrades, the web design company you choose will need to be able to communicate those changes to you effectively and consistently so that your business website doesn’t become irrelevant and inaccessible.

Services your web design team should provide for you at the initial launch and thereafter if you want them to include:

• Content Changes: Content changes are to be expected. With any dynamic business, things change. From service and product offerings to prices, location, personnel, and so many other things, changes will happen and should be reflected on your website. You need to ask the website design team about the process of updating content and what the process entails, including the amount of time it may take to get these updates up on the website design and live.
• Bug Fixes: Glitches are just part of web design and development. It happens every once-in-a-while even to the most perfectly designed website. You will want to review the web design company’s policy is for fixing errors or bugs on your site.
• Technology Upgrades: No one wants their website to go down but it will if technology upgrades are not maintained. Code changes, new hardware features, and continuous browser updates are a sure thing. Your website design team should keep you aware of any updates that might affect your website design and take the measures necessary to keep your website design updated with the latest codes and upgrades.

Talk to an Experienced Fort Lauderdale Website Design Team

If you are interested in updating or building a business website, talk to the experienced website design team at Icon Website Design. Fort Lauderdale businesses know where to find the technical expertise and solid reliability for their website – it’s at Icon Website Design. That’s where you want it to be. We are ready to not only help you get top rankings in search engine results but will be your technology partner every step of the way.

Contact us today to learn more about website design packages and Organic Ranking service, maintenance and support. We look forward to designing a custom website just for you!