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Now that we are in 2017, your business really needs to have search engine optimization, also known as Organic Ranking marketing. If your business, whether it is selling dresses or repairing broken plumbing, isn’t ranking at the top of Google, potential customers simply don’t know you exist. In other words, taking advantage of search engines like Organic Ranking is crucial in today’s business world.

Since Larry Page and Sergey Brin started Google in 1998, Organic Ranking services have grown into a multi-billion-dollar industry. Almost any information you seek, from local restaurants to hotels in Tokyo, is merely clicks away. If you are not taking advantage of search engine optimization, your company is getting left in the dust.

To begin, every company’s website should be using Organic Ranking. You should structure your pages to attract search engines with the right keywords in order to get a high ranking. They should also perform quickly with well-written content that is completely original. Google is smarter than you think, and you will not get away with the old-school “copy and paste” routine. No business wants to get spammed. Possessing an Organic Ranking-friendly site is actually a requirement for modern search engines. Organic Ranking is changing on a regular basis. It can figure out who uses quality backlinks and meta tags, as well as who posts junk on their web pages. Make sure you only link to pertinent and useful sites.

As far as what’s in store for the future of search engine optimization, we can expect some business elements to change. For instance, keywords will have to be more and more relevant. Appropriate backlinks to respectable and targeted websites are important as well. Becoming mobile-friendly is becoming more and more crucial by the day. The future of Organic Ranking is based on visitors’ experiences.

Making an Organic Ranking-friendly website with high-quality backlinks that is mobile-friendly is now a necessity. It is a complex process. Fortunately, Icon Website Design in South Florida has you covered. Let our website designers and content specialists in Fort Lauderdale serve as your virtual assistants. Get a website that not only looks fantastic, but is optimized to attract all the business you desire. Call Icon Website Design today at (800) 558-1017.

Nowadays, everyone is watching digital videos on their smartphones, tablets, and personal computers. That means there’s now an enormous market of video advertising trends available for retailers. Advertising is only becoming more and more aggressive, as the number of viewers continues to skyrocket on social media sites and blogs.

Last year, Cowen Group published data displaying how much video marketing has grown. American businesses spent almost $10 billion on digital video advertising last year alone. That number is expected to jump to approximately $28 billion in the next 3 years thanks to smartphone users.

Of course, nobody will be surprised to learn that YouTube is predicted to be the Number One source of video advertising in the next 11 months or so. However, Facebook, Twitter, Snapchat, Instagram and other social media websites will become more popular for consumers, making a significant dent in YouTube’s reign. Businesses also must realize that the videos should be dependent on audio, as many viewers have their devices muted.

A quarter of all video advertising dollars is directed towards mobile phones. In fact, potential buyers currently watch more advertisements on their phones than listen to music. These consumers are also more focused on their smartphones than other devices, such as television or radio. Industry giants, like Google, have made it easier for both companies and consumers to see ads, as well as share them.

Video advertising all over the internet isn’t just growing in numbers, it is getting more technologically advanced. After all, web surfers are looking to get their news delivered as quickly as possible. Appealing videos posted beside engaging content only increases viewership.

When you are ready to effectively reach your targeted audience with superior digital advertising, including advanced website design, web hosting, Organic Ranking, internet marketing and video integration, rely on Icon Website Design. Do not get left behind in the video revolution.

As every professional digital marketing agent knows, the game is changing on a daily basis. Now that we are in 2017, the ever-evolving technology on search engines is finding more and more ways to connect consumers with products and services. Buyers’ preferences are always changing, as are industry giants like Google. That’s why it is imperative to stay current on digital marketing’s latest regulations and trends.

To be as lucrative as possible with your digital marketing, you need to get as many connections, also known as friends and followers as possible on your blogs and social media pages. The wider your audience, the higher your number of potential customers. Of course, you need authentic consumers to share their positive feedback, rather than simply buying your clicks and contacts.

Use the web to keep in contact with your current and perspective clients with engaging content. Offer useful information to your readers without trying to oversell them. Just don’t slam your connections with too many emails or posts, unless you want to get spammed.

Photos and digital images are extremely significant. Take advantage of social media sites to attract readers’ eyes with vivid visuals. Once you have their attention, keep them interested with quality writing and perhaps a special deal. You could have spectacular writing and a phenomenal sale posted on Facebook or Instagram, but nobody’s going to read about it if you don’t capture their attention first. After all, studies show that graphics last longer in buyers’ heads than any printed information.

Remember, whatever digital marketing strategies worked the best in 2016 are sure to change. Every day, more and more people are relying on ever-changing technology to shop and buy. online marketing can be crucial for a business. On today’s market, you need to rely on search engine optimization (Organic Ranking). The same can be said for mobile apps, pay-per-click advertising, and first-rate digital content. Contact Icon Website Design today to handle all your digital marketing needs.

Like it or not, millennials are now the largest group of workers, as well as consumers in the United States. Baby Boomers and Generation Xers are now in the minority. Millennials have their own unique characteristics, as they grew up with the internet, cell phones and social media. In today’s digital age, your company cannot afford to overlook their massive buying power on the internet.

When it comes to marketing your product or service to millennials, you have to know their demographic. They are diverse and have short attention spans. If you do not immediately capture a millennial’s attention, he or she will quickly scroll down to something more colorful without giving your photo, video or write-up a second glance.

Considering that millennials have always had speedy technology in the palms of their hands, you need to market with the internet in mind. Create an app specifically for your business. Take advantage of several social media outlets to constantly stay connected with your clients and potential customers. For instance, if the Yankees win the World Series, blog about the game-winning homerun. A business and its digital content must stay current and relevant to millennials. At the same time, a business should always be able to communicate with buyers, as well as provide technical support whenever duty calls.

Rather than focusing on a hard sell, allow millennials to do their own homework and conclude you are the best business to provide their products or services. Authenticity matters these days, and whatever impression you leave with a customer will surely be shared on social media. Online recommendations and reviews from peers are more important than any sales flyer left in a millennial’s mailbox.

When you want to deliver your business to millennials, let Icon Website Design give you all the advantages to stay ahead of your competition. Serving as South Florida’s best internet marketing company, we use nothing but the latest and the greatest technology available for every type of business to design, edit, and enhance your website. There is a reason that millennials love working with us. It’s because when it comes to Organic Ranking marketing, pay per click management and web design, Icon Website Design is the best in the business.

If you want to get your business to be exposed on the internet in 2017, content marketing is essential. Taking advantage of digital marketing techniques, such as search engine optimization and backlinks, allows your business to reach new customers on a daily basis.

One technique that will be amazing for your business getting seen online is a good mix of original content and digital images. These days, your business must get a little bit more creative than simply posting stories and reviews on the web. Place relevant and informative links within your content too.

Surfers of the web want to see vivid photos, listen to audio files and play with interactive components, as well as watch video clips. It is smart to introduce visitors to your page with a short video introducing your business and its products or services. Save longer videos on your webpage for in-depth descriptions for seemingly interested customers who have already scrolled and clicked on your site.

Interactive slideshows allow visitors to quickly find specifically what they are searching for. Similarly, you can rely on interactive elements, such as comparative graphs and maps, to make things easier on readers’ eyes. The more visual content that is relevant to your business that’s on your website, the better. Allow people to instantly share the information via email or on their social media pages.

Remember, use the right Organic Ranking keywords to name everything from your page to its photos and videos. Search Google Trends to find the most effective words and terms. You want to do as much as you possibly can to attract search engines. After all, that’s how you earn new customers, as well as keep existing ones clicking onto your site.

Icon Website Design can proficiently design websites that not only look fantastic, but also get your business ranked on the first page of search engines. Our professional content writers and website designers can get your business off the ground in no time with an amazing website to attract both readers and search engines. Best of all, Icon Website Design does it all for an extremely fair price.