Social Media in Your Digital Marketing Plan
Let’s say you have a business and you need to expand it as much exposure as possible. The only problem is you don’t have the budget to throw around money. Fortunately for your small business, social media is here to help with your internet marketing. Of course, it helps to use the right social media strategies to attract shoppers and turn them into customers. It all begins with becoming familiar with your audience and when they do their shopping online.
As a businessman or woman, it is vital to stay connected to your clients, and what better to do so than with social media? In just seconds from the palm of your hand, you can post important information about a big sale or a local event that will bring you business. Just keep in mind some of the most pressing factors. For example, if you are marketing to a national audience, you should think about the different time zones. While marketing to Palm Beach and New York at 9 in the morning sounds ideal, it may be a colossal waste of money to start a digital marketing campaign at 6 o’clock in California. Find a time that works for everybody in the nation.
At the same time, think about the average age of your buyers. If you are selling children’s toys or a retirement facility, it may not be smart to post content late at night. However, a glitzy nightclub should take advantage of the late-night surfers with an after-hours online marketing campaign.
At first glance, picking the right social media platform and posting time may seem difficult. However, as soon as you can distinguish between the key players, such as Facebook and Instagram, taking advantage of social media will become second nature.
Let’s start with Facebook, considering it is the biggest and perhaps the most influential of all the social networks. Think about it, pretty much every person and business you know already has an account on Facebook. Many of them are everyday users as well. Studies have shown that the afternoon is the best time for any business to post on the site. Still, anytime during the day can still be effective. Just try to avoid late night and early morning posts, as fewer consumers will see them.
You must be familiar with the network by now, thanks to Donald Trump’s late-night posts. Unlike Facebook and other social media outlets, a business will not be harmed for posting multiple times a day on Twitter. The messages are brief, so they must be poignant. Studies have shown that early in the afternoon is the ideal time to share messages on Twitter.
Instagram is becoming used more and more by adults in the business world. Folks think it is extremely engaging. It also helps businesses’ sales, as their products can easily be shown to consumers. It is unfortunate that the desktop version of Instagram is disappointing compared to the mobile app. Regardless, the social network is still extremely popular, especially in the evenings.
There is no reason that your business shouldn’t be taking advantage of social media outlets. Call the digital marketing specialists at Icon Website Design today to improve your business’s social media pages.