When looking into ways to market your business online, one term you will come across is “PPC” advertising. Pay per click (PPC) is an Internet marketing model used on search engines, advertising networks, and content websites, such as blogs, that requires advertisers pay a set amount when a user clicks on an ad.
Why businesses choose to use PPC is because it works. With PPC, you can expect your ad to be seen by your targeted audience. Data shows PPC drives revenue and has a positive impact on getting customers to click-through on organic search results when your company name is seen.