Landscaping Service Online Marketing
Let’s say you have a landscaping company that provides services to homes and businesses. It makes no difference if you are located in South Florida, the middle of Texas, or Seattle, you must reach the general public with online marketing for landscape service. Depending on the Yellow Pages and word of mouth just doesn’t cut it anymore, and it is no longer worth it to spend big bucks on television and radio ads. As long as you know what you are doing, it is neither hard nor expensive to generates leads for landscape services. You just have to follow a few basics to digital marketing.
To begin, you can always use pay per click for landscape services. After all, who wouldn’t want his or her landscaping business to show up on the first page of a targeted search on Google? The one way to do so is by purchasing PPC ads, like Google AdWords. PPC management for landscape service is easy to use. Folks love how you can set your own budgets and never go over your limit, whether it is $10 a day or $1,000 a week. Some companies see positive results on their own, while others blow hundreds of dollars on PPC keywords and phrases that were useless. That’s why it always helps to have a team of trained professionals managing your pay per click campaigns.
Businesses should also consider focusing efforts on search engine optimization for landscape services. You can begin your SEO campaign by choosing your targeted area. Do you want to attract customers in a 25-mile radius or 50? There is no point in spending your hard-earned money on advertisements in an area that you do not serve. Should you focus on the general public or middle-aged women that may need help with their yards? It may take a little trial and error, but you can figure out the specifics for the most lucrative SEO for landscape services.
Do not forget about social media outlets to assist with a landscape services reputation management. Social networking is as important as ever. That is why every business should operate Facebook, LinkedIn, and Twitter pages, among others. Doing so allows you to keep in constant contact with repeat and potential customers without ending up in any spam folders. Your clients can share their positive feedback and post photos of their yards. After doing so, they are excited to share the content with their friends and followers, earning your landscaping business plenty of free exposure. Best of all, there is no cost for posting on social media pages. Of course, you always have the option of boosting your posts to be seen by more eyes. Unlike email marketing for landscape services, you can post multiple times a day on social media without annoying customers.
Do not get me wrong, email blasts are a fabulous way to keep people informed of your landscaping services. You can share big news, as well as photos in emails. However, they don’t always get opened. Sometimes they go right to people’s spam folders. That is why a majority of businesses must rely on several online marketing techniques to stand above the competition.
Icon Website Design understands the ins and outs of marketing and remarketing for landscape services. Let us improve your business with spectacular content marketing for landscape services. Stay a step ahead of the other guy by calling Icon Website Design today at 800-558-1017.