Are you or your organization aware that Google provides $10,000 monthly in ad spend money for Google Adwords spending for non-profit organizations (and some philanthropic arms of educational institutions)? Do you want to take advantage of this opportunity for your organization?
This money can be used to: develop new donors; support the cause(s) of the organization, and even sell products and services (as long as 100% of the proceeds are used to support the avowed purpose of the organization). Strictly commercial use of AdWords in this program is prohibited as are pass-through linking to other websites, or ads for financial products and services. Google monitors this program and eligibility is subject to suspension or termination. Thus, it’s important that your program is set-up and managed in a manner that will promote your organization and its causes in an efficient and effective manner. Icon can help and manage these steps.
How Hard Is It To Qualify? Both easy and hard. The hard part is correctly filling out the application, setting up the AdWords program, and making sure the keywords, ads, and website are properly focused on meeting Google’s requirements. Employing Google to help complete the application, set-up the AdWords campaign, and review the website for compliance is a smart move to ensure acceptance in the program and on-going compliance with the program requirements.