Why Fort Lauderdale Businesses Need Responsive Websites
Businesses in Fort Lauderdale without responsive websites are losing customers along with hundreds, if not thousands, of dollars every week.
Consumers are turning to their mobile devices more and more, leaving behind their computer desktops for only the times they are at work. Even then, many people will pick up their phone if they are searching for something personal, such as a place to eat at lunch in Fort Lauderdale, a plumber to fix their sink, or where to get the latest tickets, shoes, clothes, games, getaways, and anything else.
More often than not, individuals are reaching for those smaller screened items to look up what they need at the moment and if your Fort Lauderdale business website isn’t able to adjust to a mobile screen, you won’t even show up in search engine results.
Google Ranks Responsive Websites, Penalizes Non-Responsive Ones
Google is always keeping up with demands made by consumers. This is why back in 2015, the search engine giant chose to begin penalizing websites that did not have mobile website design capabilities, better known as responsive web design.
Mobile friendliness is now a feature search engine like Google look for when ranking websites, including those in Fort Lauderdale. Google, in particular, increases rankings for Fort Lauderdale businesses that offer mobile-friendly websites.
Mobile compatibility and mobile app connectivity are critical to search results if you happen to be a Fort Lauderdale business that cherishes higher rankings and wants to stay competitive.
Mobile Devices and Responsive Websites
Smartphones and tablets are the most popular mobile devices in Fort Lauderdale used to search the web. It is these portable wireless computing devices that search engines are considering when it is looking to rank sites. Search engines will place mobile website designs ahead of a non-responsive website.
It really doesn’t matter what business industry you’re in, the kind of reputation you have, or how long you’ve been in business. None of these things matter when it comes to search engine rankings.
Search engines are aimed at giving consumers the best experience they can when searching online. If your website won’t do it, then it will rank your competitor’s mobile website design ahead of you. Non-responsive websites will be lucky if they show up in the first 20 pages of search results. But who is going to click through that many pages?
If your business does not have a mobile website design so it is unable to format itself to the size of whatever device is accessing it, then you are losing business – guaranteed.
Businesses which haven’t optimized their website with the latest coding and design will be left behind. Reach a mobile audience will be left behind.
Responsive Web Design
Responsive web design crafts websites so that they provide optimal viewing and an easy interaction experience for anyone who visits the site on a mobile device.
Features of responsive web design include making the site easy to read and navigate through with a minimum amount of scrolling, panning, and resizing. A responsive web design will do this when accessed by mobile devices as well as desktop computers.
If you’re not sure if your Fort Lauderdale business website was created with responsive web design, test it. Access from a desktop computer and your smartphone or tablet. Even if it seems to have a responsive web design, you should evaluate how well it was done. Put yourself in a customer’s place to determine if your website offers them the experience you want them to have.
If it doesn’t, then you need to talk to professional website developers. At Icon Website Design, we not only will design your website so that it is responsive, we will work alongside you to ensure it is branded with your company’s own personal style.
Call us today and talk to a mobile website design professional who can answer any of your questions about responsive websites and mobile website design. We can be reached toll-free at 800-558-1017.