How strong are your company’s internet marketing skills? In 2017 you need to have a solid digital presence to gain exposure to customers, as well as search engines. Fortunately, there are a few techniques to properly capture consumers’ eyes and Google search results.

There is no question that a well-built and visually pleasing website attracts viewers, readers, and potential buyers. Just don’t overdue a page with too much splash or a visitor will quickly be annoyed. In fact, you have approximately 5 seconds to gain’s people’s interests before your bounce rate flies through the roof.

Make sure your business website includes a Contact Us page, as well as an icon on the home screen, if not every page.  Include a product or service FAQ page. This allows question-seekers to find all the accommodating answers that may arise. Wait until your conclusion to offer the right product or service information that you can provide. Do not be pushy or a reader will return to the search engine in no time.

When it comes to digital marketing on the internet, become familiar with your competitors’ websites and social media pages, such as Facebook and Twitter. Do daily updates, keeping consumers informed about products or service-related issues that you can provide. At the same time, these pages educate readers on valued information, such as hours, phone number and specials related to your business. Supply well-written and original content that readers will appreciate.

Take advantage of email marketing. Repeat and potential customers are often thankful to be updated on promotions, as well as industry news. Entice buyers and remind them that you are still out there, even weeks after they’ve left your business site. Just don’t send out too many email blasts, or you will get spammed.

When you are ready to take your company to the next level with professional online marketing, Icon Website Design always takes care of business. Visit us online at Icon Website Design, or call us today at 800.558.1017.