Category: Website Design

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Smart Digital Marketing Techniques for 2018

The job of an online marketing campaign is to get visitors to click on your small business’s webpage and stay there. Hopefully, that click will lead to a sale, a positive review, and a return customer in the future. The good news is getting on the first page of Google with an optimal website doesn’t have to cost you an arm and a leg. You just have to know the game. Any small business, as well as a corporate empire, can profit from the latest and greatest techniques for digital advertising.

For starters, write a blog with regular updates. Use a friendly tone without sacrificing your reliability and expertise in the field. Reach readers with perseverance and comments on a regular basis. If people appreciate your blog posts, they will share it with their contacts, multiplying your audience. Be patient, as it may take a little time to build up a reliable following. Just don’t chase readers away with too many sales pitches, and your business can generate tens of thousands a month with the best digital marketing strategies.

Once your website is ready for online business, you need to engage visitors with compelling digital design, photos, videos, and well-structured content. The same goes for the business’s social media pages, like Facebook and Twitter, as they supply vendors with another fantastic platform to share knowledge, messages, and deals. The right digital marketing strategies on social media give your products or services instant visibility.

For starters, sending out mass emails is extremely cost-effective. A business’s return on investment can be a whopping success. Creating or even purchasing email lists and automated email programs are minimal expenses, especially when you can earn back approximately 40 times your original cost with every sale.

Sharing your business’s communication on email allows you to relay relevant and insightful messages to your targeted audience, whether or not they even have social media accounts. You can blast folks according to age, sex, and location. Public relations and marketing departments should rely on trial and error to see what email blasts work the best. Today, marketers must ensure that their emails can be displayed properly on smartphones.

With the best marketing tactics, you can decide if you should take a promotional or a personal tone with your readers. Are you carrying on a conversation or simply providing them advice? What will he or she take away from the email? If you present negatives about a product or service, you have to supply a better alternative. If sharing positives, educate your readers on where and how to get what they need.

Email marketing is now easier to access than ever before. Rather than individuals setting aside time to check their emails, they have smartphones in the palms of their hands. This allows them almost instant access to their inboxes throughout the day, whether the person is at home, in the office, at a restaurant or stuck in a traffic jam. People can now receive, open and actually read your email regardless of where they are and what time of the day it is.

The competitive world of digital advertising is extremely complex, as it changes by the second. Call Icon Website Design today to get the internet marketing plan you’ve always wanted, 954.716.8675.

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Website Design for Small Businesses

When it comes time to create the newest and most advanced web pages for your small business online, remember to keep it simple. Instead of wowing visitors with outrageously flashy images, get right to the point.

These days, surfers on the web tend to be impatient. That means that a person will give your site about 1 full second before deciding if he or she should back-click or continue looking at your business website. That is why it is imperative to make a small business’s custom online store’s website design stand far above its competition.

Keep in mind if you are targeting a specific area, such as Downtown West Palm Beach, Broward County, or South Florida in general. Perhaps you want your online store to gain exposure throughout the entire nation, if not the globe. Regardless, it is no problem for the experienced digital marketing specialist.

The best website design services available today for online stores involve everything from developing an attractive and fast website to keeping it current with regular updates to the creative content development. After all, a small business’s website appearance and functionality may form a consumer’s first impression of your business. You certainly don’t want that impression to be spoiled with broken links, an unattractive design, and pages that don’t load quickly enough.

So, how does an experienced online marketing team know where to begin with your business’s online store? It’s simple. You will sit down and speak with an internet marketing representative. That way, everyone can work together to create the specific site you want and meet all your business goals. Just make sure you are completely satisfied with your website. If there is a photo or a page that you aren’t in love with, get it replaced.

There is no question that the right online store website design services must be efficient. Only depend on a business website design that loads quickly and has a concise call to action. You want online shoppers to be able to easily navigate through your site and remain engaged with a modern website design, as well as well-written content to attract both buyers and search engines.

To top it all off, your digital marketing specialists should make sure your website is created on a responsive design, confirming your custom online store mobile website is efficient. Otherwise, search engine giants, like Google, will punish your business’s search engine ranking for not working properly on desktop computers, laptops, smartphones, and tablets.

When it comes to your small business’s online marketing, you should get the latest and greatest design trends on the market. Make sure your internet business website stands above and beyond your competition.

There is no question that selling goods and services online can be extremely competitive. That is why it is vital that your internet business is easy to locate, while looking spectacular in the eyes of those surfing the web. Fortunately for small businesses throughout Palm Beach, Broward, and Miami-Dade County, we build responsive web designs for online stores that go above and beyond our customers’ highest expectations. Call Icon Website Design today to learn more, 954.716.8675.

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5 Critical Web Design Tips for Business

No matter how attractive a business website looks or how cleverly written its content is, it must function well. At least there are 5 valuable techniques to ensure that you are attracting consumers to your website.

1          Avoid clutter on your homepage

The average reader does not read every line on a business website, or any site for that matter. Rather, folks’ eyes scan the pages, picking up on images and headings with certain keywords. “Free” and “Discount” are perfect examples of keywords that consumers see. The last thing you want to do is clutter a page with too much content. Doing so makes bounce rates soar. Be sure to include Calls to Action, like “Click Here Now” or “Learn More.” Just be sure to use subheadings in different size fonts, along with images to add to the writing.

2          Make the content enjoyable to read

Whether folks are scanning the web from their homes, their offices, or the palms of their hands in restaurants, they want to read content without working too hard. Nobody wants to use a dictionary when reading a webpage. In other words, write for the average reader’s enjoyment, rather than trying to impress a college professor with your large vocabulary. If your website is easy to follow, more and more users will visit it and spend time reading your content. Remember, readers do not want to work extra hard when reading a page on the internet.

In order to make sure your content is easy to read, make sure it stands apart from the background. In other words, use a dark font on a light background, and vice-versa. Use trial and error with several color schemes, different fonts, and sizes to see what you like the best on your site. Always think of the visitors’ eyes. You never want to leave a person struggling to make out the words on your business page because of outrageous colors or fonts. Remember the old slogan, K.I.S.S. for keep it simple stupid.

3          Make sure a person can easily navigate through your site

Artistic creativity is a wonderful trait. However, save experimental web designs for places other than your business website. The last thing folks want to do is spend time searching for general information, like a phone number or address on a site. In other words, make sure your business website is easy to navigate through. Doing so will also help search engines, like Google, properly index your pages.

4          Become Mobile Friendly

For better or for worse, we are now living in a mobile world. People walk around with tablets in their purses and briefcases, while just about every man, woman, and child have a smartphone in the palms of their hands. Make sure to get a responsive website to ensure mobile-friendliness.

5          Be the Buyer

On a final note, put yourself in the position of a first-time viewer. Would you have trouble finding everything you need, from the main menu to your social media links, FAQs, and contact page? As long as everything is in place on your business website, customers should start calling in no time.

When you are ready to get the best web design for your small business, Icon Website Design always takes care of business. Visit Icon Website Design, or call us today at 954.716.8675.

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Start Content Marketing

There is no question that content marketing works. Maybe you have limited your content to your homepage, as well as your Facebook account, or perhaps you’ve simply been procrastinating all the writing that could be done. Whatever the case may be, you should focus a great deal of time and effort on your content to get it right. At the end of the day, that is how you will earn the most return on your investment.

Before you break open a journal or begin typing away your life story, it is essential that you create a strategy for your content marketing. It helps to use a checklist to list each of your goals. That way, you can know what you should write about, how much you should write, when it all should be accomplished, and how to measure your readership. That way, you can enjoy the feeling of crossing off each of your listings as soon as they are accomplished.

Another crucial thing that any online marketing campaign needs is a functioning business website. There isn’t much of a point of attracting readers and shoppers if you have nowhere to send them. Sure, supplying a phone number can help, but most shoppers want to check out the goods on the web. If there isn’t a business website for them to see, they will simply move on to your competitors’ web pages. Of course, a well-designed, vivid, and informative business page is always best. But even one simple webpage is better than nothing on the internet at all.

As soon as you have a business page or pages to direct readers to, it is time to create a business blog. Again, doing so doesn’t have to be anything fancy. All that is needed is well-written content to post. While the right keywords will attract search engines, informative and entertaining content will not only attract readers, it will also keep them coming back on a regular basis to read more. These blogs will then attract readers to specific landing pages, generating leads for a business.

Do not forget about the importance of search engine optimization. After all, content marketing is one of the most effective methods of getting better organic Organic Ranking rankings. And we all know how difficult, as well as rewarding it can be to get on the first page of Google. An excellent Organic Ranking campaign begins with finding the best keywords. Focus on the industry and your audience. Are you targeting retired men and women in Boca Raton, teenagers in Delray Beach, or millennials throughout the nation? Depend on this information to better focus your content to specific consumers.

Finally, every business should come up with its own distribution strategy. Will your sales representatives answer questions and make suggestions for a business’s copy? Content can also be blasted out to thousands of potential readers on email in the form of a newsletter. Don’t forget about popular social media sites, like Facebook and Twitter. Having the right content in place for a digital marketing campaign can certainly help any business gain exposure, as well as profits.

When it comes to content marketing, Icon Website Design has the skill to make your visions a reality. We build the best responsive web designs in the business. Call Icon Website Design today to learn more, 954.716.8675.

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Websites for Orthodontists

Not all websites for orthodontists are created equal. After all, some do a much better job of educating and entertaining readers than others. At the same time, some sites sights may attract a high number of search engines with the right keywords, keyword phrases, and meta tags. Of course, that doesn’t mean their bounce rates aren’t high.

What your practice needs is a custom orthodontists design that can be seen with no trouble on all types of devices, from tabletop computers to laptops, tablets, and smartphones. Here at Icon Website Design, our team of digital marketing specialists will help you get the working site that best reflects your professional practice. Not only will it look wonderful, but it will increase your internet presence at the same time. More exposure leads to increased business. It’s a win-win.

Want to know what sets Icon Website Design apart from all the other website designers and marketers out there? Besides the friendly service and online marketing we offer, Icon Website Design specializes in building efficient sites for all kinds of physicians, from brain surgeons and dermatologists to dentists and orthodontists. As soon as our skilled team is done working on your orthodontist website design, you and your patients can enjoy marvelous mobile functionality compared to traditional mobile sites. In fact, your orthodontic business’s site will look and function like its own mobile app, rather than a minimized web site. Its appearance will be charming, while remaining easy to use.

There is no doubt that maintaining a professional image as a doctor is important to any orthodontist. Here at Icon Website Design, we can create a brand-new logo for you from scratch. Our state-of-the-art website design services for orthodontists also includes a wide variety of online marketing.

At the same time, you should appear hip with a responsive website. After all, more than half of every search performed these days are done on mobile devices. At the same time, a majority of folks will not try a site a second time if it wasn’t loading properly the first time around. That is why have a mobile-responsive site is crucial to your business.

Another good idea is to keep in contact with current and potential patients with well-written content in blogs, email blasts, and social media outlets to communicate with all your patients. We all know how vital referrals are, and a custom orthodontist mobile website makes it a cinch to share your office’s information with all your teenage patients with braces.

Here at Icon Website Design, we go above and beyond simple reminder services via text message. With a wonderfully crafted site that is visually pleasing to the human eye, as well as Organic Ranking friendly, your office can quickly increase your customer base.

Generating a striking website that functions efficiently, while attracting search engines, new patents, and recurring patients can be quite difficult. Fortunately, an orthodontist can call Icon Website Design to work with a lucrative website designer. We build responsive web designs for orthodontists that exceed our customers’ highest expectations. Call Icon Website Design today to learn more about our orthodontists website design services, 800-558-1017.

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Websites for Ophthalmology

Want to earn new patients? Of course, you do. Fortunately, Icon Website Design can put together a beautiful and efficient website to attract patients, educate readers, and get them to request a demo, if not call your office to schedule an appointment. New patients can even speak with a knowledgeable representative from your office and book their appointments online. People can then receive appointment reminders via email and text.

There is no doubt that some of Icon Website Design’s best work includes websites for ophthalmology. For years, our specialized team has been designing and developing gorgeous sites for all types of doctors and other professionals throughout South Florida, as well as the rest of the nation.

Most recently, our website designers created a custom ophthalmology design. The project included graphics, Organic Ranking code, patient portal integration, and well-written content to attract both readers and search engines. Best of all, we can create a custom ophthalmology mobile website for your business, allowing modern men, women, and children to navigate through the site on desktops, laptops, tablets, and smartphones.

No matter what medical services your practice offers, we can take care of your website design services for ophthalmology. Maybe it is refractive and laser surgery, or cataract surgery you are looking for. Our clients’ websites have discussed corneal transplant surgery, glaucoma care, and optics, as well as refractive errors, eye disease, and injury.

Working with the professionals at Icon Website Design, you can get your ophthalmology website design to use visually appealing graphics, Organic Ranking-friendly links to your blogs and social media outlets, along with keywords and keyword phrases. Fortunately for all our clients, we rely on nothing but the latest and greatest technology on the market, whether it entails scheduling an appointment online, connecting to a blog, reading a Twitter post, or seeing photos from a doctor’s office’s Christmas photos on Instagram.

Here at Icon Website Design, our skilled team will work to redefine your medical office’s site with our advanced ophthalmology website design services. We will make your pages stand far above the competitors’ pages. No longer will you have to worry about this eye doctor’s page loading so much faster than yours, or that ophthalmologist’s superior graphics. Not only will you catch up, but Icon Website Design will ensure that your website design is much more pleasing to the eye than any competitors’ sites. After all, we are already familiar with which layouts work the best to attract surfers on the web.

When drafting your Contact Us form, we know not to ask for too much. Otherwise, people will quickly move along to one of your competitor’s page. In your content, keep it simple with phone numbers and email addresses. Otherwise, folks will quickly exit your page if asked for their addresses, ages, and annual incomes. As soon as your lead comes in, call them. Again, it won’t take them long to call the next general contractor listed on their search engines.

Right away, your attractive and efficient website will attract numerous clients, as well as search engines, like Google, Bing, and Yahoo! We build responsive web designs for ophthalmology that exceed our customers’ highest expectations. Call Icon Website Design today to learn more, 800-558-1017.

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Websites for Cosmetics

Located in South Florida, Icon Website Design works with a fabulous focus on websites for cosmetics companies around the nation. They are built with visual beauty to attract readers, as well as efficiency, to function at top speed. Our office’s cosmetics website design services are made up of graphic designs, mobile development, and the latest and greatest digital marketing techniques available on the market.

Our professionals’ knowledge is always at your disposal to answer any questions and offer advice on crafting, managing, and showcasing your website design services for cosmetics. In other words, we have the talent and experience to blow away all competition.

These days, it is also vital to possess a custom cosmetics mobile website.  After all, a majority of web surfers are using their smartphones and tablets. Cosmetic businesses with the best in website design may hope that their company website will be appealing to mobile device users. The truth is they need to check.

Millions of people actively use their smartphones for everything. From shopping and entertainment venues to banking and service repairs, cosmetic businesses can expect to find at least 75% of their customers, if not more, will look for their business online from their mobile device. It may be simply to look at store hours or to review the menu before making reservations. This is why it makes sense for cosmetic business owners to visit their websites to ensure they are optimized for a smooth and seamless experience on differing platforms, from desktops and laptops to mobiles and tablets.

Your custom cosmetics design must not contain any outdated graphics, like gifs or flash. Rely on recent photos and artistic graphics as well. Even videos can be entertaining and informative on a cosmetics site. Do you have an updated logo that folks will associate with your cosmetics brand? If not, Icon Website Design can create one to fit your taste.

Without an up to date cosmetics website design, your site is not “responsive,” meaning the text and images do not automatically rearrange and resize themselves based on the size of the viewing screen, i.e., tablets and smartphones. This is a mistake because the search engines, particularly Google, will not include a cosmetics’ website in search results if the site is unresponsive.

No matter what happens, we will make sure your web page loads quickly. Many consumers are impatient and will simply move to your competition’s site before waiting for a slow page to load. That’s why it’s vital to analyze every piece of your page and compress it whenever necessary.

Like it or not, social media outlets, blogs, and email blasts are all dominant forces in today’s business world. Thousands of local consumers are reading their Facebook and Twitter feeds that change every second. That is why it is crucial to create a social media presence to share your updates, photos, and informative blogs. Then keep repeat and potential customers aware of special promotions with email blasts. Just don’t overdo it or you will quickly get spammed. Let your friends and followers share their most memorable cosmetics stories and pictures on your social media sites, such as Instagram and Snapchat. Then they will share it with their friends, earning you more exposure at no cost.

We build responsive web designs for cosmetics that exceed our customers’ highest expectations. Call Icon Website Design today to learn more, 800-558-1017.

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Websites for Personal Trainers and Fitness

Often times, personal trainers and fitness coaches are clueless as to how to execute a successful internet marketing campaign. They throw away big bucks in little time and have nothing to show for it. Maybe their websites look fantastic, but do nothing to attract search engines. Perhaps they do not take advantage of useful techniques, ranging from meta tags to links on their pages.

If you happen to be a personal trainer or fitness coach, it can be vital for your business to take advantage of modern technology, starting with your website. Perhaps you are not sure what content belongs on websites for personal trainers and fitness virtuosos. No worries. That’s what Icon Website Design is here for. Our skilled team of professionals can show you the best way to create an online presence, making it easy for both people and search engines to find you in just seconds.

Think about it, how would a personal trainer or fitness instructor know the latest and greatest digital marketing trends? It takes knowledge and experience to get visitors to your site, as well as convert them into buyers, followed by repeat customers.

Here at Icon Website Design, our job is to draw traffic from your pages, whether they are on desktops, laptops, tablets or even your custom personal trainer and fitness mobile website. If you need assistance creating and maintaining your website design services for personal trainers and fitness, we are here to help.

There is no question that bringing Icon Website Design to build your custom personal trainer and fitness design website is a wise decision. After all, our team has many years of experience creating websites for personal trainers and fitness virtuosos. We already know what makes a website succeed in the business world. In other words, our team won’t waste your time or money with poor web designs or content that will do nothing to attract readers or search engines.

Our crew is made up of internet marketing specialists that make every step of personal trainers and fitness website design services seem easy. We will assist every member of your office with the latest and greatest web designs. That way, we make sure that he or she understands how to manage every part of your business website, without needing a technical computer whiz to translate. That way, we can educate you and your team of the common pitfalls commonly seen in personal trainers and fitness website designs.

If you speak to a personal trainer at a gym, inquire exactly how many leads and clients they have received from their websites, as well as their blogs, social media pages, and email blasts. Most men and women in the business either have no idea or the answers are so low they are ashamed to admit it out loud. That is because a majority of personal trainers’ websites are extremely disappointing when it comes to design, as well as digital marketing.

You can depend on Icon Website Design. After all, we build responsive web designs for personal trainers and fitness gurus that exceed our customers’ greatest expectations. Call Icon Website Design today to learn more, 800-558-1017.

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Websites for Salons and Spas

When the time comes to build websites for salons and spas, you want one created that is easy to use, as well as accessible from anywhere. That’s where Icon Website Design comes in. Working with our experienced team of professionals, all you must do is point out any changes you want to be made to your existing website, as well as your email blasts, blogs, and social media pages.

After we set up your custom salon and spa design, you can access your account to make edits 24 hours a day, 7 days a week. You may not have the technical knowledge to make all the changes you would like to see, but no worries. That’s what we are here for.

When creating your distinguished salon and spa website design, it all starts with your personal vision. While we can offer our opinions, you get to pick exactly what you want from our giant selection of beauty industry website designs. If you do not possess a logo, we can make one for you. We also rely on a library of thousands of stock photos we have licensed to use in your promotions.

Maybe it will be a picture of an elderly woman getting her hair dried or her husband enjoying a manicure. A middle-aged couple may be enjoying a massage together or holding hands in a tanning bed. Or perhaps it will be a photo of a teenage girl receiving a gift certificate to a spa for under a festive Christmas tree. No matter what you want, we can find it and use it legitimately.

Have a special background you want to be used or personalized fonts? No problem. Can you use that background color and incorporate your own branding? Sure. Our highly experienced designers with work with you until we create everything you want on a business website. You will get a unique layout with highlighted boxes and slideshows, as well as compelling copy to attract readers’ eyes.

Icon Website Design will upload your logo, as well as well-written content using keywords to attract search engines. Pick what pages you want to be created. Then we can add your service menu, as well as your various products, services, or promotions. A Contact Us now page is always essential, as are links to social media outlets, like Facebook and Twitter.

We will even make sure that your custom salon and spa mobile website is built on a responsive web design. That way, everything will work without a glitch. We can even personalize everything around your particular wants and needs. That’s just one of the benefits of teaming up with Icon Website Design for superior salons and spas website design services.

There is no excuse for a salon and spas website design looking old or not operating at top speed. That is why it is vital to depend on the greatest online marketing team in the business, Icon Website Design. We build responsive web designs for salons and spas that exceed our customers’ highest expectations. Call Icon Website Design today to learn more, 800-558-1017.

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Websites for Architects

Let’s say you have an architect business and you want to gain some exposure on the internet. All you need is your own site with a custom architect design. If used the right way, websites for architects can be a phenomenal selling tool for a firm. You just need to make sure that everything looks wonderful, as well as operates without a glitch.

Some architects view their websites as online portfolios for potential customers to see your work. At the same time, others merely post their basic information, such as phone number and hours of operation, on their sites. Sticking to the bare minimum of information provided online can be a shame, considering how much is now possible with architects website design services.

The first thing that you should be sure to include on your architect website design is reader interaction. Encourage folks to voice their concerns, allowing you to respond to them on a daily basis. That way, you can earn a consumer’s trust by offering a little advice every now and then. That way, when the time comes for he or she to hire an architect, you will be first in his or her mind.

Some clever ideas to keep readers on your webpage, blog, and/or social media outlets is to post a section for visitors to voice their opinions on everything from a new design idea to this weekend’s weather. A Frequently Asked Questions, or FAQs, section also makes it easy for readers to find all the information they are looking for while on your site. Some website design services for architects rely on surveys, along with real customers’ photos and videos of work done. Also, don’t forget to include links to all of your social media outlets, making it easy for the general public to share your content.

Nowadays, custom architects mobile websites are more popular than desktop and laptop computers. That is why it is crucial for your business to have an app with a mobile-friendly design for search engine optimization (Organic Ranking). Doing so will greatly increase your visibility, as well as your conversation rates. For starters, make sure your web page loads quickly. Many consumers are impatient and will simply move to your competition’s site before waiting for a slow page to load. That’s why it’s vital to analyze every piece of your page and compress it whenever necessary. Another trick to the trade is to avoid using time-consuming redirects. The faster your app, the more satisfied customers tend to be.

Also, do everything possible to get rid of any and all pop-ups. Nobody likes them, including Google. You will get penalized, which will have a negative effect on your business. Small banners and age verification notices will not harm your page. However, full-page advertisements that pop up are simply not worth losing customers or a high Google ranking.

There is no question that working in architecture can be extremely competitive, especially in growing areas like South Florida. That is why it is crucial that your business is easy to find on the internet while looking marvelous in the eyes of consumers surfing the web. In other words, you need to call Icon Website Design. After all, we build responsive web designs for architects that go above and beyond what is expected. Call Icon Website Design today to learn more, 800-558-1017.