Category: Organic Ranking

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Digital Marketing to Improve Your Online Reputation

Now that we are in the year 2018, a business’s online reputation is crucial. Google’s search engine is the primary method that customers rely on to find and research your company. Obviously, you want a positive reputation on the internet.

It is possible to have an impact on Google’s search results with skilled online reputation management. It takes well-written and search engine optimized (Organic Ranking) content to climb on Google’s search results and bump back any negative feedback from the eyes of your targeted audience.

For starters, you should create a presence on social media sites, including Facebook and Twitter. Then target your audience of followers by niches, such as ‘Health clinic in Delay Beach’ or ‘Italian restaurant in Fort Lauderdale.’ The more you share, the more visibility you will gain. Just don’t overdo it, or you will likely get blocked from noteworthy groups. Interact with potential and return customers and gain their trust.

Take advantage of blogging to assist your online reputation management. Keep readers in the loop of whatever is going on in your business world. Make use of Organic Ranking keywords, as well as the hottest topics on search engines, like the Minnesota Vikings or Tom Brady. At the same time, you can directly respond to any comments, pro or con, that a person posts about your company.

When replying to a comment on your blog, as well as on social media, be respectful. This is much better than telling an irritated customer off or giving him or her a textbook response. Try to accommodate a buyer without breaking the bank or making an enemy. If your business screws up an order, accept responsibly, apologize with authenticity, and remedy the situation. The last thing you want to do is get in the middle of an argument on a blog or social media, no matter how out-of-line a customer may become.

Another advantage of digital marketing is that a company can track 100% of its inbound calls, emails, and online chats to figure out a business’s exact costs down to the penny. Quality content writing can attract search engines for no cost, as long as you know the latest and greatest tricks to the trade. You can even set your own budget for targeted pay per click campaigns, while connecting with friends and followers to share your messages on social media.

As far as what the future of adverting will consist of, internet marketers will be able to identify exactly when their targeted customers are searching the web. Movie theaters will be able to advertise their show times to an entertainment reader every Friday afternoon, while ads for a Miami Dolphins jersey will appear when a sports fan is checking the football scores on Monday morning. One thing will remain certain, our digital marketing solutions will continue to progress, just like they have for the last five decades.

When you are ready to get your business exposed to thousands of potential customers, rely on the best digital marketing team in the business. Visit Icon Website Design online, or call us today at 954.716.8675.

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5 Critical Web Design Tips for Business

No matter how attractive a business website looks or how cleverly written its content is, it must function well. At least there are 5 valuable techniques to ensure that you are attracting consumers to your website.

1          Avoid clutter on your homepage

The average reader does not read every line on a business website, or any site for that matter. Rather, folks’ eyes scan the pages, picking up on images and headings with certain keywords. “Free” and “Discount” are perfect examples of keywords that consumers see. The last thing you want to do is clutter a page with too much content. Doing so makes bounce rates soar. Be sure to include Calls to Action, like “Click Here Now” or “Learn More.” Just be sure to use subheadings in different size fonts, along with images to add to the writing.

2          Make the content enjoyable to read

Whether folks are scanning the web from their homes, their offices, or the palms of their hands in restaurants, they want to read content without working too hard. Nobody wants to use a dictionary when reading a webpage. In other words, write for the average reader’s enjoyment, rather than trying to impress a college professor with your large vocabulary. If your website is easy to follow, more and more users will visit it and spend time reading your content. Remember, readers do not want to work extra hard when reading a page on the internet.

In order to make sure your content is easy to read, make sure it stands apart from the background. In other words, use a dark font on a light background, and vice-versa. Use trial and error with several color schemes, different fonts, and sizes to see what you like the best on your site. Always think of the visitors’ eyes. You never want to leave a person struggling to make out the words on your business page because of outrageous colors or fonts. Remember the old slogan, K.I.S.S. for keep it simple stupid.

3          Make sure a person can easily navigate through your site

Artistic creativity is a wonderful trait. However, save experimental web designs for places other than your business website. The last thing folks want to do is spend time searching for general information, like a phone number or address on a site. In other words, make sure your business website is easy to navigate through. Doing so will also help search engines, like Google, properly index your pages.

4          Become Mobile Friendly

For better or for worse, we are now living in a mobile world. People walk around with tablets in their purses and briefcases, while just about every man, woman, and child have a smartphone in the palms of their hands. Make sure to get a responsive website to ensure mobile-friendliness.

5          Be the Buyer

On a final note, put yourself in the position of a first-time viewer. Would you have trouble finding everything you need, from the main menu to your social media links, FAQs, and contact page? As long as everything is in place on your business website, customers should start calling in no time.

When you are ready to get the best web design for your small business, Icon Website Design always takes care of business. Visit Icon Website Design, or call us today at 954.716.8675.

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Start Content Marketing

There is no question that content marketing works. Maybe you have limited your content to your homepage, as well as your Facebook account, or perhaps you’ve simply been procrastinating all the writing that could be done. Whatever the case may be, you should focus a great deal of time and effort on your content to get it right. At the end of the day, that is how you will earn the most return on your investment.

Before you break open a journal or begin typing away your life story, it is essential that you create a strategy for your content marketing. It helps to use a checklist to list each of your goals. That way, you can know what you should write about, how much you should write, when it all should be accomplished, and how to measure your readership. That way, you can enjoy the feeling of crossing off each of your listings as soon as they are accomplished.

Another crucial thing that any online marketing campaign needs is a functioning business website. There isn’t much of a point of attracting readers and shoppers if you have nowhere to send them. Sure, supplying a phone number can help, but most shoppers want to check out the goods on the web. If there isn’t a business website for them to see, they will simply move on to your competitors’ web pages. Of course, a well-designed, vivid, and informative business page is always best. But even one simple webpage is better than nothing on the internet at all.

As soon as you have a business page or pages to direct readers to, it is time to create a business blog. Again, doing so doesn’t have to be anything fancy. All that is needed is well-written content to post. While the right keywords will attract search engines, informative and entertaining content will not only attract readers, it will also keep them coming back on a regular basis to read more. These blogs will then attract readers to specific landing pages, generating leads for a business.

Do not forget about the importance of search engine optimization. After all, content marketing is one of the most effective methods of getting better organic Organic Ranking rankings. And we all know how difficult, as well as rewarding it can be to get on the first page of Google. An excellent Organic Ranking campaign begins with finding the best keywords. Focus on the industry and your audience. Are you targeting retired men and women in Boca Raton, teenagers in Delray Beach, or millennials throughout the nation? Depend on this information to better focus your content to specific consumers.

Finally, every business should come up with its own distribution strategy. Will your sales representatives answer questions and make suggestions for a business’s copy? Content can also be blasted out to thousands of potential readers on email in the form of a newsletter. Don’t forget about popular social media sites, like Facebook and Twitter. Having the right content in place for a digital marketing campaign can certainly help any business gain exposure, as well as profits.

When it comes to content marketing, Icon Website Design has the skill to make your visions a reality. We build the best responsive web designs in the business. Call Icon Website Design today to learn more, 954.716.8675.

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Online Marketing for Moving Companies

When it comes to a moving company gaining mass exposure on the web, it is probably Greek to most individuals. No worries. That is what Icon Website Design in here for. Our professional team of website designers and digital marketers know the ins and outs of businesses gaining exposure online to generate leads for moving companies.

Icon Website Design will work with you until we find the perfect voice and image to portray to the general public. Then we let our online marketing for moving companies go to work for you. Ideally, we can begin getting traffic right away with pay per click for moving companies.

These days, there are many PPC providers, including Google AdWords, Bing, and Yahoo! Moving companies typically bid on keywords and keyword phrases relevant to their target market and use those words in an ad.

Some may choose to bid on “South Florida movers” over “Moving company in West Palm Beach.” At the same time, the market is always changing. In other words, it takes a little trial and error to decide what keywords to focus on. Very popular search terms can cost much more on popular search engines.

Benefits of PPC management for moving companies include its effectiveness that can easily be tracked based on the number of clicks received. Conversely, it also is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.

Next, Icon Website Design focuses on search engine optimization for your moving company. Optimizing a website to respond effectively to search terms is vital to the success of any business. Nearly 100% of all online sales are generated from basic search engine queries. Studies show most people using search engines will click on only the websites that they immediately see. This is why it is critical for any moving company to ensure its website is built on strong Organic Ranking strategies so that it gets seen on the first page in search engine results.

There are many facets to Organic Ranking, all of which need to comply with current and evolving search engine standards. Effective optimization requires concentration on website coding, content on the website, content published outside the website, and links outside the website. Icon Website Design works on all of these aspects as part of its Organic Ranking for moving companies.

While both PPC and Organic Ranking are important, you cannot forget about content marketing for moving companies. Consumers want to read what folks have to say about your business whether it is on a blog, social media, or email marketing for your moving company. As long as folks leave positive reviews, you are helping your moving company’s reputation management online.

There is no reason that your business shouldn’t be at the top of search engines, as well as all over blogs and social media outlets, PPC ads, and email marketing for moving companies. What you need is a little professional help with the digital marketing and remarketing for moving companies. Call the online marketing specialists at Icon Website Design today to learn more, 800-558-1017.

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You Too Can Do Organic Ranking

You may not be a computer technician or a college graduate with a degree in computer science, but it is still possible to keep up with the ever-changing world of search engine optimization in 2018. While Organic Ranking can certainly appear to be too big to swallow, it is possible to learn the game and profit enormously from it. Best of all, you can teach it to yourself without any tuition costs whatsoever.

To begin with Organic Ranking, you need the right tools to have a successful campaign. As long as a digital marketing professional knows what he or she is doing, online campaigns cost minimal time and money. For instance, relying on Google Analytics allows you to track and report crucial information about your ad campaign, like when, where, and what specific advertisements were clicked on. Using trial and error allows you to set up better campaigns in the future. Google AdWords can tell you what keywords are valuable to your audience, allowing you to cater to their needs. Will you be better off buying an ad for South Florida gym or gymnasium in Ft Lauderdale?

Google Webmaster Tools lets people view their websites as if they were the search engine. Where do your links go, are your keywords relevant to your content, and what needs to be fixed on your web pages? To answer these questions, you should perform a site audit. Unfortunately, website audits can take up plenty of time and energy, but they are a necessity in the world of Organic Ranking. After all, getting penalized by search engines can be detrimental to plenty of businesses.

Keyword research is an important part of search engine optimization. Otherwise, it will be almost impossible to gain free exposure. Every week, Google receives billions of search queries. That’s why it is wise to learn Google Trends, allowing you to see what words and terms are the most commonly used on the search engine. While LeBron James may be a huge keyword during basketball season, it may not be worth much over the summer.

While keywords and keyword phrases are significant to Organic Ranking, a campaign still has to depend on well-written content. Otherwise, folks will not stay on a page, bounce rates will fly, and the information will never get read. Google’s algorithm puts a pretty big emphasis on high-quality writing. Keyword stuffing is punished by Google and other sites. In other words, a marketer cannot simply throw a bunch of keywords on a page and still get a high ranking. The right terms should also be used in in headings, subheadings, and even the address.

When keywords appear in the meta description, they also get bolded, which can help with visibility. The primary goal of a meta description should be to earn the searcher’s click. Think of them like ad copy, and work to make searchers care about your page.

If you have a business website, Icon Website Design will be happy to perform a free review for you. If your business is not using AdWords, we will be happy to sit down for a FREE consultation to create an effective campaign for your product or service to earn more business. Call Icon Website Design today at 954.733.8862.

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Online Marketing for Ophthalmology

When it comes to online marketing for ophthalmology, Icon Website Design are specialists in digital marketing to win new patients, as well as maintain current ones. Our highly experienced team can gain you all the exposure you need to flourish online.

For years, our staff members have produced top of the line online marketing for ophthalmologists and other physicians. When it comes to the medical field, advertising can be quite expensive, as the market is so competitive. But with the correct internet marketing techniques, any practice can become profitable. All you need is the right plan of action to earn all the referrals, along with new and returning patients needed for a vision care practice’s success. Icon Website Design can assist you.

Search engine optimization for ophthalmology a process of improving the volume of traffic to a website someone uses a web browser to search for answers. Optimizing a website to respond effectively to search terms is vital to the success of any business. A large percentage of all online sales are generated from basic search engine queries. Studies show most people using search engines will click on only the websites that they immediately see. This is why it is critical for any business to ensure their website is built with strong Organic Ranking strategies so that it gets seen on the first page in search engine results.

There are many facets to Organic Ranking for ophthalmology, all of which need to comply with current and evolving search engine standards. Effective optimization requires concentration on website coding, content development on the websites, content published outside the website, and links outside the website. Icon Website Design works on all of these aspects as part of its search optimization.

Then there is pay per click for ophthalmology. Whether it is on Google AdWords, Bing, or Yahoo!, PPC ads are well-supported advertising packages that are diverse and widely used on a daily basis. These ads show up as sponsored links or sponsored ads and appear adjacent to or above the “natural” or organic search results on the search engine results pages, or anywhere a webmaster or blogger chooses if listed on a content page. Proper PPC management for ophthalmology may be the only way to get a steady, predictable stream of traffic each and every day.

Your ophthalmology practice is special, so your marketing campaign should be as well. All over the web, men and women share their positive content marketing for ophthalmology. That is why it is so important to take advantage of blogs, social media posts, and email marketing for ophthalmology. Doctors, nurses, and patients will share their thoughts, experiences, and even photos of every type of medical procedure ranging from cataracts and corneas to retina surgeries. Icon Website Design will create and implement a positive message on the web that not only helps your ophthalmology reputation management, but refers the general public to your practice. At the end of the day, we will make sure your practice generates leads for ophthalmology. You take care of eyes. We look after internet marketing for physicians.

Icon Website Design has all the digital marketing experience necessary to make sure your ophthalmology business gets all the exposure it needs. Your website and how it is marketed are vital to your medical practice. Call Icon Website Design today to learn how we can assist with your internet marketing and remarketing for ophthalmology. Call Icon Website Design today to learn more, 800-558-1017.

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Online Marketing for Cosmetics

Here at Icon Website Design, our knowledgeable team of professionals makes sure you love your business website, as well as all the online marketing for cosmetics that we implement. In order to do so, you must have the correct framework.

To begin, our staff will make sure that you are getting the most out of your content marketing for cosmetics. We also handle blogs and social media marketing to assist with cosmetics reputation management. Our professional team even handles email marketing for cosmetics. In other words, Icon Website Design does whatever is necessary to generate leads for cosmetics.

Icon Website Design will then spend plenty of time with search engine optimization for cosmetics. After all, an Organic Ranking campaign can make or break a business. Do you have your most important keywords and keyword phrases in your content to attract search engine? If so, you better not have keywords used too much or you will quickly get spammed.

Make sure your website is completely up to date. Is your content well written and relevant? If it is old news, your website will suffer on search engines. It is also important to rely on headings and subheadings that incorporate your keywords, as well as photo titles and descriptions. Make sure your website is visually appealing or visitors won’t read it, causing your bounce rate to soar.

Next, it is crucial to make sure your website loads quickly. Speed matters to Google. Surfers of the web are rather impatient, so it won’t take long for a potential buyer to move on to a competitor’s site. If your page is taking longer than a second or two to load, it may be time to work on your speed optimization.

As far as link building, think quality rather than quantity. Every link you use should take readers to a high-quality and relevant website. A trick that Google is looking for is to set your inbound links to different pages on your site, rather than just one. These links’ keywords need to be related to the content in which they are found. Again, do not use too many internal links or you will be punished by search engines. Improving your Organic Ranking for cosmetics may not occur overnight, but with the right techniques, you can reach the first page of Google.

Then there is pay per click for cosmetics. PPC management for cosmetics is all about having the right keywords. There is a chance that the most important part of any online marketing campaign, including PPC advertising is coming up with a quality list of relevant keywords. You can start by choosing your target audience. Are you marketing to middle-aged women in Pembroke Pines or millennials located in West Palm Beach? Will folks be doing their searching from their smartphones at home or their desktops at the office? Figure out your target audiences, give them names, and organize your best terms and phrases for each.

Icon Website Design has the know-how in digital marketing and remarketing for cosmetics to take care of all your business’s needs. We know what it takes to make your business stand out in front of consumers. Call Icon Website Design today to learn how we can take your online marketing to a higher level, 800-558-1017.

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Online Marketing for Salons and Spas

If you are searching for the most effective online marketing for salons and spas on the internet, look no further than Icon Website Design. Our professional team understands just how tough it can be for a business to put forth the time and energy needed to improve a salon and spa reputation management without costing you an arm and a leg. No worries. That’s what our skilled team is here for.

In the past, Icon Website Design has seen companies fight to be successful in digital marketing. After all, it takes skill and experience to understand how to execute an internet advertising campaign. For starters, your responsive website needs to look and operate well. You should also rely on content marketing for salons and spas to attract readers and turn them into customers. This targeted content marketing can apply to a handful of social media outlets, such as Facebook, Google+ and Twitter.

Do not forget about email marketing to generate leads for salons and spas. Keep in regular contact with past and potential customers with emails. Keep them educated on special promotions and remind consumers that your salon and spa are still out there. These emails should contain links to an appointment page on your website, as well as simple Contact us information on its pages.

At the same time, search engine optimization for salons and spas is vital in today’s internet advertising. Whether it is on your homepages, your blogs, or your various social media outlets, you should add unique quality content about your business. With roughly a decade of experience in the ever-changing business of internet marketing, we possess a highly professional team of search engine marketers. Being a Google Certified Partner, you can take advantage of the best marketing strategies offered. Not only are our prices right, but the results of our Organic Ranking for salons and spas are 100% guaranteed.

Finally, when it comes to pay per click for salons and spas, choosing the right keywords is key. Once you determine what keywords you want to bid on, the next step is to decide how you want the search engines to match them up to user queries.  Do you want your ad served up only if the query is an exact match or is it ok to have other relevant words in the query string?  If you decide to use broader matching, you might also want to apply a filter to keep out queries for certain words that do not apply to your product or service.

A trick to remember is that an advertisement that caters to 20 or so different keywords will improve a site’s quality. At the same time, salons and spas should not limit themselves to only Google AdWords, as there are literally hundreds of other pay-per-click outlets to take advantage of. PPC management for salons and spas involves testing the waters of different search engines to figure out which ones convert into leads and profits.

If you are searching for the latest and greatest marketing and remarketing for salons and spas, Icon Website Design is the best in the business. Simply send us an email, if not call Icon Website Design today to learn more, 800-558-1017.

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Websites for Architects

Let’s say you have an architect business and you want to gain some exposure on the internet. All you need is your own site with a custom architect design. If used the right way, websites for architects can be a phenomenal selling tool for a firm. You just need to make sure that everything looks wonderful, as well as operates without a glitch.

Some architects view their websites as online portfolios for potential customers to see your work. At the same time, others merely post their basic information, such as phone number and hours of operation, on their sites. Sticking to the bare minimum of information provided online can be a shame, considering how much is now possible with architects website design services.

The first thing that you should be sure to include on your architect website design is reader interaction. Encourage folks to voice their concerns, allowing you to respond to them on a daily basis. That way, you can earn a consumer’s trust by offering a little advice every now and then. That way, when the time comes for he or she to hire an architect, you will be first in his or her mind.

Some clever ideas to keep readers on your webpage, blog, and/or social media outlets is to post a section for visitors to voice their opinions on everything from a new design idea to this weekend’s weather. A Frequently Asked Questions, or FAQs, section also makes it easy for readers to find all the information they are looking for while on your site. Some website design services for architects rely on surveys, along with real customers’ photos and videos of work done. Also, don’t forget to include links to all of your social media outlets, making it easy for the general public to share your content.

Nowadays, custom architects mobile websites are more popular than desktop and laptop computers. That is why it is crucial for your business to have an app with a mobile-friendly design for search engine optimization (Organic Ranking). Doing so will greatly increase your visibility, as well as your conversation rates. For starters, make sure your web page loads quickly. Many consumers are impatient and will simply move to your competition’s site before waiting for a slow page to load. That’s why it’s vital to analyze every piece of your page and compress it whenever necessary. Another trick to the trade is to avoid using time-consuming redirects. The faster your app, the more satisfied customers tend to be.

Also, do everything possible to get rid of any and all pop-ups. Nobody likes them, including Google. You will get penalized, which will have a negative effect on your business. Small banners and age verification notices will not harm your page. However, full-page advertisements that pop up are simply not worth losing customers or a high Google ranking.

There is no question that working in architecture can be extremely competitive, especially in growing areas like South Florida. That is why it is crucial that your business is easy to find on the internet while looking marvelous in the eyes of consumers surfing the web. In other words, you need to call Icon Website Design. After all, we build responsive web designs for architects that go above and beyond what is expected. Call Icon Website Design today to learn more, 800-558-1017.

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Online Marketing for Healthcare Companies

Using email marketing for healthcare companies allows you to relay relevant and insightful messages to your targeted audience, whether or not they even have social media accounts. Marketing departments can now test email marketing procedures and make improvements that drive customer interaction. Popular adaptations include emails designed for smartphone readers. Video messages are making their appearance into many of these email campaigns as well. Emails can now be extremely targeted, based on people’s age, location, sex, and even buying habits. 

So, you have a healthcare business that wants to become familiar to the public eye. You should rely on online marketing for healthcare companies from a reliable source, like Icon Website Design. That way, consumers will know and even trust your brand name. Both search engines and targeted shoppers will find you on the internet, allowing your business to soar.

To begin, search engine optimization for healthcare companies is an ideal method of attracting customers to your website. They can be targeted by everything from location to age and sex. That way, your healthcare company’s site will be easily found, bringing in plenty of new and repeat customers on a regular basis. Organic Ranking for healthcare companies may not make much of a difference overnight, but it will eventually drive plenty of traffic to your healthcare business for a minimal cost.

When push comes to shove, every healthcare company must possess a strong online presence with quality Organic Ranking marketing these days to be visible to show up on search engines. It is all about hiring the right company, Icon Website Design, to determine the most relevant keywords to target.

Pay per click for healthcare companies effectively reaches targeted customers for a fraction of print or televised commercial costs. Regardless of size, any company can investigate and compare search engines’ parameters before choosing the right program to invest its time and money. Of course, popular search terms cost more money. Regardless, PPC management for healthcare companies offers the most bang for the buck when it comes to a business’s digital advertising campaign.

When push comes to shove, Icon Website Design is the best for healthcare companies’ reputation management. Our content marketing for healthcare companies includes a wide variety of blogs, as well as social media outlets, including Twitter, Facebook, and Google+. Icon Website Design does everything necessary to generates leads for healthcare companies.

With more than 9 years of experience in the ever-changing business of internet marketing, we possess a professional team of search engine marketers. Being a Google Certified Partner, you can take advantage of our best marketing strategies. Do not get left in the dust while your competition jumps on the right keywords. Take advantage of the best online marketing practices. Not only are our prices right, but our results are 100% guaranteed. We are not like every other company out there.

Icon Website Design is familiar with every little trick of digital marketing and remarketing for healthcare companies. We have even come up with some of our own techniques to gain your healthcare business as much public visibility as possible. Let our team improve your healthcare company with the best responsive website and internet marketing around. Gain all the exposure you need by calling Icon Website Design today at 800-558-1017.

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