Category: Online Marketing

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Prepare Your Business’s Digital Marketing for Hurricane Irma

Unless you own a local Home Depot or bottled water company, there isn’t much for a South Florida business to look forward to when a disastrous hurricane plows through your neighborhood. Business owners in Homestead remember their stores and offices being flattened by Hurricane Andrew in the Nineties, while Wilma left thousands without power for weeks.

Businesses almost always have some type of insurance against natural disasters, like Hurricane Irma. However, many businesses in Miami, Fort Lauderdale, West Palm Beach and the rest of the Sunshine State do not have enough coverage to fix all the property damage and interruption of business.

When business owners find themselves homeless, they may not be overly concerned with their customers’ digital marketing work. Of course, a client of yours living in Chicago who is relying on your team to run his pay per click and Organic Ranking campaign throughout the Midwest won’t often feel the same. How long do you think that company will wait for you to open your office up before it calls one of your competitors in the Windy City? That is why it is essential to get you ready for the worst.

First and foremost, formulating a hurricane recovery plan for your Florida business will help ensure the safety of every employee. It will also minimize the time that everyone will be out of work, and delay your clients’ products or service. No one wants to suffer property damage or an economic loss. Dealing with annoying insurance companies won’t be such a headache and you may even be able to save a few bucks on your premiums.

Make sure that every person at your business has a checklist of how to prepare for Hurricane Irma. The list should include everything from emergency phone numbers to how to properly shut down and store their computers. Folks should also have some sort of disastrous hurricane plan, including the best ways to exit the building and the most secure places inside the building. Maybe take some time this week to go over the best procedures before the disaster hits. Every owner should review the specifics of his or her lease, if not property insurance, with a landlord or insurance agent. From a generator to masking tape, what emergency supplies do you need? Who will pay for new phones if there is a horrible flood? How long will it take before you can open your doors for business again?

It would be smart to choose one person, such as the CEO or office manager, to coordinate who does what in hurricane preparations. Make a roster with emergency contact information. Create a line of communication for every member of the team to stay up to date with status reports. That way, every team member can account for another, confirming every individual’s safety before, during, and after Hurricane Irma.

Make sure all your important files are backed up multiple times. Have them on more than one computer, as well as an external hard drive. Perhaps rely on an online storage system, like Dropbox too. You can even depend on CDs, DVDs, and flash drives to hold vital information, from bank account numbers to employees contact information.

If your Florida business does get whacked by Hurricane Irma, you do not have to lose all your clients’ digital marketing accounts. Schedule their posts online, whether it’s on a company’s website or on its social media pages. Stay on top of their pay per click and Organic Ranking campaigns, despite any natural disasters, by calling Icon Website Design today at 800-558-1017.

Digital Marketing After Hurricane Irma

Online Marketing for Gentlemen’s Clubs
GeneralGetting StartedHelpful TipsNew TrendsOnline MarketingOrganic RankingWebsite Design

Online Marketing for Gentlemen’s Clubs

When it comes to online marketing for gentlemen’s clubs, businesses must take promotions seriously. Rather than just posting fun photos and catchy expressions on your website and social media pages once a year, it takes constant updates to establish a strong online presence. In other words, an adult club’s website requires more than just glitz and beauty. It needs modern tactics, like keyword-rich content, Organic Ranking and pay per click to generate leads for gentlemen’s clubs. After all, it is essential that your site is optimized to attract Google and other search engines, including Yahoo and Bing. The result can be landing your business on the first page of search engines, which means more exposure, which obviously leads to higher profits.

The time is now to take your digital marketing for gentlemen’s clubs to a higher level with Icon Website Design. Based in sunny South Florida and serving the entire nation, we are experts at gentlemen’s clubs’ reputation management and online development. We offer strip clubs the best internet services with Magenta and WordPress, allowing you to make necessary changes to your business website’s content and photos whenever required. We also offer email marketing for gentlemen’s clubs.

The competitive world of Organic Ranking for gentlemen’s clubs can be extremely complex, as it changes by the second. When marketing on the internet, a business must be careful because a search engine giant, such as Google, can change its regulations, nullifying your business’s digital marketing campaign. That is why staying up-to-date with the latest trends, rules, and regulations is essential.

When it comes to search engine optimization, marketers can expect numerous changes to take place. For instance, keywords and keyword phrases must become more relevant to searches. Content will have to include suitable backlinks to reputable websites. Being mobile-friendly is also becoming extremely crucial to marketing campaigns as well. As a result, the use of search engines will result in a more positive user experience.

Pay per click for gentlemen’s clubs can be an essential part of your overall online marketing strategy. With PPC, you can expect your ad to be seen by your targeted audience. The numbers don’t lie: research proves that PPC drives revenue and has a positive impact on business. One of the benefits of PPC marketing is that its effectiveness can be tracked, based on the number of clicks received. The professional Web Development team at Icon Website Design can advise you on the best approach for your adult entertainment club.

Rely on Icon Website Design to handle all your:

  • Organic Ranking Marketing for gentlemen’s clubs
  • SEM Marketing for gentlemen’s clubs
  • Website Design for gentlemen’s clubs
  • Email Marketing for gentlemen’s clubs
  • Creative Content for gentlemen’s clubs
  • PPC Management for gentlemen’s clubs
  • Social Media Marketing for gentlemen’s clubs

 

So, what are you waiting for? Make sure your business is easily found online with search engine optimization for gentlemen’s clubs. Call the online marketing specialists at Icon Website Design today to discover your site’s strengths and weaknesses. Learn how we can help you remarketing for gentlemen’s clubs all over the internet.

If you are searching for the latest and greatest website, redesign, and digital marketing techniques for your adult entertainment club, Icon Website Design is the best in the business. Simply shoot us an email, if not call us today to learn more at 800-558-1017.

Online Marketing for Gentlemen’s Clubs

search engine optimization
GeneralGetting StartedHelpful TipsOnline MarketingOrganic Ranking

What You Need to Know About Organic Ranking

Nobody says that search engine optimization is easy. In fact, Organic Ranking is quite the opposite, as Google’s algorithms change every few minutes. But as long as you know the right techniques for a long-term strategy, you can rely on Organic Ranking to gain exposure, as well as profits.

To start, you must understand that there are no shortcuts to a quick and successful Organic Ranking campaign. An effective search engine optimization campaign takes plenty of energy and resources, along with months to see a difference. If you are looking for a fast way for consumers to see your business with an effective digital marketing campaign, rely on pay per click.

People must realize that Organic Ranking is complicated. People in the business are usually familiar with keyword content, tags, and descriptions. However, there is much more to it, such as filtering your keywords, semantic markups, and off-page search engine optimization. These factors should never be ignored. Google considers them in your business’s ranking. That is why it is essential to possess a high-quality business website with respectable links to and from your site. In other words, link to Wikipedia and the New York Times, rather than Joe’s Subs and your nephew’s Twitter account. Doing so gives your website authority in the eyes of readers, as well as search engines.

When it comes to writing and posting on your pages and blogs, you must create quality content without sacrificing your Organic Ranking keywords. Rather than simply the main word, Google now recognizes words’ meanings, synonyms, and variations. Doing so prevents a child searching for a “heavy metal magazine” about music in an online bookstore from finding a medal magazine about military battles simply because of a small typo. Remember, content is king in the world of internet marketing.

Even keywords have grown more complex in search engine optimization. When choosing what words you want to rank for, think of what your customers will be searching. Do a little research to see what terms are the most common. For example, does “exterminator in Palm Beach County” get searched more often than “Boca Raton exterminator?” Then you need to think about how much competition you will have to deal with for those keywords. “Italian dinner on Las Olas” will certainly be less competitive than “Fort Lauderdale restaurant.” Also, think about synonyms that people may use to find that very same Italian restaurant in Fort Lauderdale, such as “South Florida,” “Broward County,” “Downtown,” “diner,” “grill,” and “eatery.” Will it be worth it to try to rank for these terms? Google Analytics may answer the question, as well as personal experience. Just don’t blow through your entire budget testing the waters.

Last, but certainly not least, you must be mindful of how many keywords are used on your business webpage. Considering how competitive keywords are to search engine optimization, you should use it with a few other words. For example, rather than “shoes,” focus your keyword phrase on “women’s shoes in Coral Springs.”

As long as you use the latest and greatest techniques in your Organic Ranking campaign, it is possible for your business to land on the first page of Google.

There is no question that one of the best digital marketing campaigns available these days is search engine optimization. Get in touch with Icon Website Design today to create and execute a spectacular Organic Ranking campaign for your business. Call Icon Website Design today at 800-558-1017.

Learn Search Engine Optimization

Online Marketing for General Contractors
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Online Marketing for General Contractors

Making a living as a general contractor takes a certain skillset and experience. Of course, possessing this knowledge doesn’t have anything to do with digital marketing. Regardless, just about every business out there these days needs to utilize the internet to gain exposure. The web helps them keep in constant contact with the public and retain current clients. Fortunately for countless men and women out there, Icon Website Design offers the best online marketing for general contractors.

To begin, Icon Website Design offers top notch content marketing for general contractors. We can supply your business with fresh writing that will generate multiple leads from prospects almost immediately after we post our work. Engaging content that we offer includes creative copy from our well educated and highly experienced copywriters. One of these journalists can create a consumer awareness guide for your business. The original content can be used on multiple construction blogs, demonstrating your expertise to convince readers to trust you with their contracting decisions.

Your online marketing should also include graphics, such as eye-catching photography. For instance, a prospective client would appreciate before and after photos of a general contractor’s previous work. A potential client may think twice if a general contractor doesn’t have professional photography on his or her website, as well as links to social media pages, like Facebook, Twitter, and Instagram. These popular sites are crucial when it comes to sharing customer feedback for general contractors’ reputation management.

Posting educational and entertaining videos on your website and social media sites is a fantastic way to stay a step ahead of the competition. Also, sharing case studies on your web pages gives your content validity by telling informative stories about your previous work. Doing so generates leads for general contractors by allowing prospective clients to see how you approach different projects and the outcome you deliver. At the same time, do not be afraid to reach out to clients with email marketing for general contractors. It is a fantastic method of attracting new eyes, while reminding previous clients that you are still on top of the general contracting game.

Another marvelous way to attract new business is to take advantage of pay per click for general contractors. You just need to know what you are doing buying pay per click ads, like Google AdWords. If not, you can spend a fortune and get zero return for your money. The online marketing specialists at Icon Website Design know that you must be specific in the descriptions for your PPC management for general contractors. If you concentrate on luxury condominiums in retirement communities, you should say exactly that in your ads. Or else you’ll be spending your hard-earned dollars marketing to families of five, along with college kids looking for inexpensive housing.

Search engine optimization for general contractors is also vital in today’s world. If your business isn’t on the first page of Google’s search results, potential customers won’t know you exist. Your business website should rely on Organic Ranking for general contractors to attract search engines with the best keywords. But be careful, as the top-ranking keywords are always changing. Nowadays, an Organic Ranking-friendly website is required for search engines. And if visitors don’t request a quote from your website right away, remarketing for general contractors may do the trick by reminding them you are still out there.

Online Marketing for General Contractors

There is no question that the best digital marketing available for general contractors can make the difference between starving and a highly successful career. Call Icon Website Design today to learn how much we can do for you, 800-558-1017.

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