Category: Online Marketing

Online Marketing for Churches
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Online Marketing for Churches

When it comes to a church’s reputation management, it is important to have an online presence. Doing so allows members, guests, staff, and interested parties to keep in contact with one another, share stories, post photos, and increase the number of individuals who attend functions, ranging from Sunday morning services to Bingo nights every Wednesday.

So, how do you begin online marketing for a church? Like it or not, social media isn’t going anywhere. It’s more than a fad. If your business is not taking advantage of all the marketing opportunities on popular sites, like Facebook and Twitter, you are missing out on an enormous chunk of the population that may be interested in your church.

Best of all, these social media sites are free to join and post on. If you are just starting out with social media, you should start with a Facebook page. After all, there are more than a billion active users on the site. When you post a photo or a message, you can then ask your friends to repost it, gaining much more visibility on the web.

You can pay to have your posts boosted and seen by thousands of viewers and generate leads for your church. You will be showcasing your churches trips, community events, and celebrations with the general public. Remember, as social media websites evolve, so does the advertising industry. It is up to you and your team to stay on top of the latest and greatest marketing techniques. For instance, is your content marketing for church mobile friendly? You can look into podcasts too.

In order to stay visible in today’s world of the internet, it’s important to utilize search engine optimization for churches. This means creating a website and using it to its fullest potential for increasing commercial activity. Effective Organic Ranking for churches is the result of painstaking research and strategic implementation procedures. There are no universal plans associated with e-marketing techniques. In the past, it was simple enough to add keyword-rich content to pages on your website. Now, search engines such as Google and Yahoo! are becoming fine-tuned machines that weed out non-important sites. The point is to avoid being labeled a site that is unimportant to search engines.

Then there is pay per click for churches. A house of worship must bid on hundreds, if not thousands of keywords per ad to earn a decent amount of traffic. Also, research should be done to find which keywords are the most relevant in PPC management for churches. Keywords must be specific to the ad group being searched, like “Catholic church in Fort Lauderdale” or “Lutheran church in Miami.” It is always wise to test and track your keywords on a macro level, as well as on a micro level. Use trial and error with your possible keywords to see which ones convert into business dollars, and which keywords do not earn you a profit.

Icon Website Design understands the ins-and-outs of digital marketing and what it takes to gain all the exposure your church needs. Whether it is designing a modern website that works on smartphones, setting up email marketing for your church or social media pages created to remarket your church, we can take care of your every need. Call Icon Website Design today to learn just how much we can do to help your church with all its online marketing, 800-558-1017.

Landscaping Service Online Marketing
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Landscaping Service Online Marketing

Let’s say you have a landscaping company that provides services to homes and businesses. It makes no difference if you are located in South Florida, the middle of Texas, or Seattle, you must reach the general public with online marketing for landscape service. Depending on the Yellow Pages and word of mouth just doesn’t cut it anymore, and it is no longer worth it to spend big bucks on television and radio ads. As long as you know what you are doing, it is neither hard nor expensive to generates leads for landscape services. You just have to follow a few basics to digital marketing.

To begin, you can always use pay per click for landscape services. After all, who wouldn’t want his or her landscaping business to show up on the first page of a targeted search on Google? The one way to do so is by purchasing PPC ads, like Google AdWords. PPC management for landscape service is easy to use. Folks love how you can set your own budgets and never go over your limit, whether it is $10 a day or $1,000 a week. Some companies see positive results on their own, while others blow hundreds of dollars on PPC keywords and phrases that were useless. That’s why it always helps to have a team of trained professionals managing your pay per click campaigns.

Businesses should also consider focusing efforts on search engine optimization for landscape services. You can begin your Organic Ranking campaign by choosing your targeted area. Do you want to attract customers in a 25-mile radius or 50? There is no point in spending your hard-earned money on advertisements in an area that you do not serve. Should you focus on the general public or middle-aged women that may need help with their yards? It may take a little trial and error, but you can figure out the specifics for the most lucrative Organic Ranking for landscape services.

Do not forget about social media outlets to assist with a landscape services reputation management. Social networking is as important as ever. That is why every business should operate Facebook, LinkedIn, and Twitter pages, among others. Doing so allows you to keep in constant contact with repeat and potential customers without ending up in any spam folders. Your clients can share their positive feedback and post photos of their yards. After doing so, they are excited to share the content with their friends and followers, earning your landscaping business plenty of free exposure. Best of all, there is no cost for posting on social media pages. Of course, you always have the option of boosting your posts to be seen by more eyes. Unlike email marketing for landscape services, you can post multiple times a day on social media without annoying customers.

Do not get me wrong, email blasts are a fabulous way to keep people informed of your landscaping services. You can share big news, as well as photos in emails. However, they don’t always get opened. Sometimes they go right to people’s spam folders. That is why a majority of businesses must rely on several online marketing techniques to stand above the competition.

Icon Website Design understands the ins and outs of marketing and remarketing for landscape services. Let us improve your business with spectacular content marketing for landscape services. Stay a step ahead of the other guy by calling Icon Website Design today at 800-558-1017.

Restaurant Online Marketing
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Restaurant Online Marketing

When it comes to online marketing for restaurants, you must stay on top of the latest trends. After all, it’s not like things have not changed in the past few years. Similarly, the internet’s marketing technique will probably be vastly different in just another few years. For now, let’s focus on today’s customers searching for places to eat.

Chances have it that most folks ask a search engine on their smartphones about an “Italian restaurant in Fort Lauderdale” or a search for “pizza in Broward County.” These same people probably receive regular content marketing for restaurants, such as emails and text messages keeping them informed of the establishments’ latest specials and events. Often, men and women contact the restaurants on the internet in order to make a reservation, ask a basic question, or even request customer service assistance with anything from undercooked food to planning a teenager’s birthday party.

Besides simply possessing a wonderfully designed responsive website that works on smartphones and tablets, a popular tool used in digital marketing is pay per click for restaurants. The highly cost-effective forms campaigns are now used on various websites and advertising networks, as well as popular search engines, including Google and Yahoo! Found on the side of search results, the advertiser only pays when an internet user clicks on the posted ad to be directed to the restaurant’s website. As long as your restaurant bids on the right keywords and keyword phrases, PPC management for restaurants allows you to reach your targeted audience without spending a fortune.

It is also vital to keep in touch with your current and potential customers on social media outlets, like Facebook, Twitter, Instagram, Snapchat, and Google+. That way, you can keep readers informed of your latest news and specials without spending an arm and a leg on TV or radio commercials to generate leads for the restaurant. You can also go back and forth in conversations with individuals. You can share real customers stories, as well as provide incentives for folks to post their personal photos. Everything positive that people have to share can improve your restaurant reputation management.

It is also important to use search engine optimization for restaurants in order to attract local traffic. Both on and offsite techniques improve your visibility to search engines, as well as the general public. As long as you depend on the latest and greatest search engine techniques, you will not get spammed. Rather, you can gain all the exposure necessary for success. Using the right keywords and keyword phrases, Organic Ranking for restaurants can be extremely cost-effective.

Finally, you can reach various buyers and potential customers with email blasts. The practice has been around for decades. Regardless, email marketing for restaurants is still an effective tool for countless businesses around the globe. Think about how easy it has become for people to access their emails from the palms of their hands. People can now receive, open and actually read your email regardless of where they are and what time of the day it is.

When you want the best in marketing and remarketing for restaurants on the internet, rely on Icon Website Design. We understand just how critical reaching customers on the web can be for business. Call Icon Website Design today to learn how we can vastly improve your digital campaign, 800-558-1017.

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Online Marketing for Business

Nowadays, online marketing for business is highly competitive, as well as complex. There are plenty of other businessmen and women trying to win the top spots on Google and other search engines. At the same time, that exposure is essential to growing your business.

Today’s internet advertising is much more cost-effective than traditional outlets, like TV, radio, and print. You can target your specific audiences by age, sex, and location. There is no reason to pay for advertisement of men’s aftershave on a teenage girl’s social media page. Ads on the web are better for marketing a business, thanks to search engine optimization, pay per click, social media, and email marketing for business.

To start, search engine optimization or Organic Ranking for business may be the single best method of drawing consumers to your website with the right keywords that are associated with your products or services. After all, how often do you click on a business site that is not found on the first page of Google search results? Less than 50% of consumers even bother to look at the second page. Can you image how many shoppers are looking on the 4th or 5th pages? In other words, you must be ranking high to experience any positive results with your search engine optimization for business. This can be done by optimizing your site with the most relevant keywords. Just don’t overdo it, or Google will quickly punish your business. As long as it is done correctly, Organic Ranking marketing can lead to an enormous return on a small investment.

PPC or pay per click for business can attract thousands of new visitors to a business site. These ads are found along the sides of a search engine’s results. Not unlike search engines, a high ranking can be the difference between mass and limited exposure. Every time an individual clicks on one of the ads, the company is charged. In other words, if a company is seeing no results due to zero clicks, at least it isn’t costing any money. At the same time, PPC management for business can be highly competitive for terms like “restaurant” and “Hotel.” Regardless, pay per click campaigns can be highly effective for a wide range of businesses, regardless of size or location.

Finally, you can educate more people with content marketing for business. Whether it is on your site, a blog, or all over social media outlets, sharing well-written articles and feedback has proven to be highly effective business reputation management. Just be careful, as buildings fans and followers can quickly take a bit too much of executives’ precious time. It may take some trial and error, but you can certainly find the best technique to generate leads for business.

If you’re looking for the absolute best marketing and remarketing for business, rely on Icon Website Design. Our team of experienced professionals have the knowledge and skill to take care of all your business’s digital marketing needs to discover just how much we can do for your business’s online marketing, call Icon Website Design today at 800-558-1017.

real estate online marketing
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Online Marketing for Real Estate

It is no secret that possessing a strong online presence is vital to survival in today’s real estate market. You don’t want to look like you are behind the times, as your competition is blasting folks with vivid emails, blogs, and social media posts. You must take advantage of online marketing for real estate to keep up in order to generate new leads, as well as keep current customers interested in your properties.

For starters, you may be writing with specific keywords to attract search engines, but your web pages still need to be well composed. Effective content marketing for real estate is vital, as buyers tend to read plenty of websites, blogs, and social media posts. It is also smart to develop local keywords.

These keywords are also crucial in pay per click for real estate. When you start to create a keyword list for organic search engine optimization, you must possess the right keywords. For example, a restaurant in Fort Lauderdale can utilize terms like “Ft Lauderdale restaurant,” “Italian food Broward County,” South Florida pizza.” It will take a little trial and error to see which terms are the most effective for generating leads for real estate. Fortunately, you can test the waters before you waste too much money on ineffective keywords in your PPC management for real estate. You can also join business groups, as well as personal groups on outlets like Facebook and Google+ to assist with your real estate reputation management.

Never downplay the power of search engine optimization for real estate. Link building all over social media websites helps Google decide how appropriate a business site is to consumers. The more a page gets liked and shared, the better off the business’s homepage will be when it comes to Google rankings. Improving your Organic Ranking ranking may not occur overnight, but with the right techniques, your business website’s Organic Ranking for real estate can reach the first page of Google.

Next, email marketing for real estate can be an excellent source for capturing interested buyers. They may not even be too interested until you blow them away with a well-formulated email. It can discuss fabulous amenities, display gorgeous photography of a property, and advertise a low price in a matter of seconds. Best of all, it can be blasted to thousands of consumers with the push of one button. Just don’t overdo it, or you will get spammed in no time.

Every time you satisfy a customer, you should ask him or her to leave you a positive review online. Rather than being shy when you get a call or email praising your service, request that he or she explains why other people can benefit from working with you. Whether the reviews are left on Zillow, a Yellow Pages business directory, or Facebook, they will be read. The reviews will also leave lasting impressions with interested consumers. Then feel free to share your marvelous feedback on your own site, blogs, and social media.

When it comes to highly effective digital marketing and remarketing for real estate professionals, Icon Website Design can get you all the exposure you will ever need to be successful. After all, we deliver the best online marketing solutions on the ever-evolving internet. Call Icon Website Design today to learn more, 800-558-1017.

Doctors Online Marketing
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Online Marketing for Doctors

On today’s market, digital marketing is essential for reaching new and existing patients. After all, a majority of folks looking to find a new physician will simply Google a popular search term, such as “dermatologist in Fort Lauderdale” or “Delray Beach pediatrician” to decide who gets called for an appointment. That is why it is crucial that you are all over the web in order to generate leads for doctors.

Nowadays, it is imperative that men, women, and children can find a medical practice on their computers, tablets, and smartphones within seconds on Google. There must be keyword-heavy and relevant content marketing for doctors. To appear in search engines, as well as creative writing to grab patients’ attention so that they will click on your website. As soon as a patient looks at your business page, he or she will likely make a decision based on the photographs and information supplied in writing.

There are a few basic, but crucial factors that every physician should think of for his or her online marketing for doctors. To begin, every practice should be relatively easy to find on the internet. They will search for doctors on Google and read reviews on a variety of sites, ranging from Yelp to social media. That’s why a strong online presence is so important. At Icon Website Design, we make sure your office appears right away when a new or returning patient searches the web for your specific services.

A doctor’s website should also be trustworthy. Think about if you had to hire an auto mechanic. You may look at a few websites online and read customer feedback. Would you rely on one with a 2-star review, the physician who had a 3.5 rating, or put your body in the hands of a 5-star ranking? At the same time, if your feedback is nothing but divine, it may not come across as reliable. The general public knows that if a medical professional seems too good to be true, it’s probably because he or she is. As far as websites, social media pages, and email marketing for doctors, your messages must be credible. Otherwise, patients will not take you seriously.

Another method of growing your medical business is with Organic Ranking for doctors. Organic Ranking stands for search engine optimization, and it is used to increase a website’s exposure in Google’s results. The visibility can be the difference between a thriving and a struggling business. Icon Website Design focuses on optimal keywords and keyword phrases to attract search engine optimization for doctors at any budget.

Another way for medical professionals to increase traffic to their websites is with pay per click. Pay per click for doctors just has to be done right, or else it will be ineffective. With the help of our office’s PPC management for doctors, your ad will always appear professional and be placed in a strategic location.

When it comes to marketing and remarketing for doctors, Icon Website Design and our experienced team of professionals can make your vision a reality. We will earn so much exposure for your medical office or clinic, that it will surpass your competitors’ websites. After all, we now deliver the best doctors reputation management on the internet. Call Icon Website Design today to learn more, 800-558-1017.

Lawyers Online Marketing
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Online Marketing for Lawyers

When it comes to online marketing for lawyers, possessing a strong internet presence is essential for any law firm trying to attract new clientele. If you have a business site or are thinking of creating one, you must know how to build a branded presence on the web. Otherwise, clients, as well as search engines, will have a difficult time finding your firm. That’s where Icon Website Design can help you generate leads for lawyers with online marketing for attorneys.

Working as a lawyer, your time is precious. The last thing you need to do is worry about the small tasks that are necessary for your office to be successful. That is why you may not have the time to create an efficient marketing campaign on the internet. No worries. The professionals working at Icon Website Design will earn your website all the organic traffic it needs to improve and maintain a prominent online presence. Relying on nothing but the latest and greatest practices, your law firm will earn all the exposure it deserves.

Content marketing for lawyers is essential for getting a practice seen all over the web. It is smart to mix in backlinks, as well as search engine optimization for lawyers with effective keywords. Organic Ranking for attorneys attracts new and existing clients that search the internet for legal assistance.

Another method for attorneys to attract clients is pay per click for lawyers. If you are wondering what is pay per click, also known as PPC, it is nothing that our digital marketing specialists can’t handle. Our experienced professionals can choose the most cost-effective words and terms to get relevant shoppers to click on and end up at your site. You can spend as much or as little as you want on your ad while targeting your audience by age, sex, and/or location. Well-executed PPC management for lawyers on popular sites like Google AdWords and Yahoo! can be easily tracked and measured.

We’ve all heard the old expression, content is king. Well. The phrase is as true as ever when it comes to attorneys. When it comes to lawyers’ reputation management, it takes quality writing on websites, blogs, and social media pages to see positive results. Not only do all three outlets need search engine optimization to attract readers on Google, but the content development must always be relevant. Organic Ranking for lawyers changes by the minute and it takes a true professional to stay on top of the most effective and cost-efficient advertising words and phrases.

Another useful technique of online advertising is email marketing for lawyers. This allows your clients to review your messages at a time that is convenient for them. This way they can take in all the information on a legal proceeding. The information is right there in their inboxes whenever they want to revisit or share it. Also, email marketing comes at a very low cost. It allows you to reach as many or as few prospects as you would like and you can set up automatic emails at your discretion. Remember, if people don’t click reply, visit your website to fill out the contact form or pick up the phone and call you, remarketing for lawyers can always remind them that you are available.

Icon Website Design has the know-how in attorney digital marketing. Your website and its marketing techniques are vital to your business. Call Icon Website Design today to learn how we can assist with your online marketing, 800-558-1017.

Lawyers Website Design
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Website Design for Lawyers

In today’s day and age, just about every law firm, from divorce to personal injury and criminal defense, should be taking full advantage of the web to gain exposure. Sitting at their desks or playing on their smartphones, the internet is the first place people usually go to search for an attorney.

For years, Icon Website Design has specialized in website design services for lawyers throughout South Florida, as well as the rest of the continental United States. We help attorneys develop websites that are pleasing to the human eye. At no point do the websites for lawyers lack style. At the same time, the attorney websites we develop are up to date on the latest and greatest search engine technology, using sophisticated algorithms to attract search engines.

It would be wonderful to you to see exactly what Icon Website Design can design for you and your firm. There is no question that you want the best lawyers website design services on today’s market, so learn more about our technology, groundbreaking web pages, and effective Organic Ranking optimization.

But there is so much more that a firm can do than simply creating a marvelous website. For instance, we can give you the online tools necessary to edit your attorney site, write a blog, work with registrations, share reports, send invoices and blast news to your email list.

Sure, it sounds extremely difficult to display all the talent you have working at one law firm on one website. Fortunately, we know exactly how to design an attorney site with advanced navigation that you can easily build off. It will feature your law firm’s activities, stressing its legal accomplishments in a specific field. Icon Website Design can also create your social media pages as well.

Whether it is for a small, a mid or even a large-sized law firm, a business website must showcase the practice across a variety of media. A web design that looks fantastic on your desktop may not be functional on a tablet. No worries, with the right homepage and an efficient custom lawyer’s mobile website, your practice will not only show up but function beautifully on a wide variety of formats. Your website should be designed to fit any screen.

Surfers of the web are anything but patient. If your website doesn’t load within seconds, you will be passed right over. That is why all of our pages and mobile websites are optimized for the customer’s ease of use. Whether the Contact Us button is simply a click away or the search button can be easily found on the top corner, your website should be a pleasure to use.

Your firm will enjoy the personal attention of a dedicated team of marketing professionals who are devoted to creating a top-quality site for your business. From picking your target audience and posting a relevant blog to adding the right photos and links, our team will work with you until you get the custom lawyers’ design of your dreams.

From classic to chic, whatever you want for your lawyers’ website design, Icon Website Design has the expertise and experience to take care of your law firm. We build responsive web designs for attorneys that exceed our customers’ highest expectations in website design and online presence. Almost immediately, your site will impress potential and return clients, as well as pique the interest of your opposition. Call Icon Website Design today to learn more, 800-558-1017.

Negative Reviews Affect Businesses
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How Negative Reviews Affect Businesses

You may have heard the expression that any press is good press. But that’s simply not true in today’s economy. Every day, men, women, and children rely on consumer feedback before they commit to buying goods or services. In fact, an estimated 80% of shoppers depend on online reviews. Whether you are a doctor, lawyer, exterminator, real estate broker, auto mechanic, or just about any other business professional, bad feedback can take money right out of your pocket. Do not underestimate the power of negative feedback on a business.

Think about it, when you want to check out a new Italian restaurant, you probably search for it on the web. There is no question that the world wide web has grown into the most popular source of consumer information. Perhaps you’ll look for the restaurant’s website, as well as its Facebook page, to see photos and check the prices. But as far as feedback, you probably won’t take the time to do more than check how many stars it was awarded by a local website and read a review or two on your smartphone. Within minutes, or even seconds, you will form your opinion about that restaurant and decide if it is worth your time and money.

Many executives believe that there is no such thing as bad feedback, as all exposure, especially free exposure, is good for business. Unfortunately, that is just not the case. Bad feedback can harm a business’s stature and dependability, as well as profits.

Then there are businessmen and women who take unfavorable reviews to heart, believing a consumer’s negative opinion reflects poorly on his or her business. As long as it is well crafted with thought, color, and a personal touch, an online review is trustworthy to strangers, as well as to regular viewers of a blog.

A study reported that one negative review may stop a large portion, roughly 60% of potential customers, from dealing with a particular business. One negative review may cost businesses dozens of customers. Businesses that possess no reviews whatsoever are not reliable either, as they have not built a customer base. Think of buying a used stereo from a company on the internet. Would you trust Joe’s Electronics that went into business this week? Zero reviews are equivalent to no references. It is not worth the risk.

Just look at Yelp which has more than 200 million visitors a month. Some of these people are looking for goods and services just like yours. Even if the information doesn’t matter to you, it matters to too many consumers to ignore. Do you want to be passed over because your competition has a better score?

Maybe it was left by a disgruntled customer, a former employee with a grudge, a jealous competitor, or even an ex-girlfriend. Whatever the case may be, negative feedback online can have a bad effect on your business. That’s why you need online reputation management to hide all the bad things people have said. Rather, show the public one positive review after another. Your business will look better than ever to anyone searching the internet.

When you are ready to put the past behind you and get your business reputation online to thrive, Icon Reputation Management always takes care of business. Visit us online, or call today at 800.558.1017.

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Bounce Your Business Back After the Hurricane with a 50% Off Discount

Since hitting the state of Florida over the weekend, Hurricane Irma was the strongest we’ve experienced since Katrina in 2005. The Category 5 Hurricane winds reached 185 mph, but dropped to a Category 4 by the time it hit land in the Florida Keys with 160 mph winds. More than 50 men and women have lost their lives, while more than 4 million homes and businesses suffered a loss of power. Insurance analysists estimate the economic damage in the state to be roughly $300 billion. Fortunately, Florida local businesses can come back stronger than ever with organic search engine optimization and Pay-Per-Click marketing.

If you are a Florida local business, you can now gain back the business that you lost from Hurricane Irma with 50% off your first month of online marketing services and no set-up fees. If you have been thinking of starting or improving upon a digital marketing campaign with superior graphics, search engine optimization, Pay-Per-Click, email blasts and social media, rely on Icon Website Design to handle all your online marketing needs. Not only are we AdWord Certified, we are a Google Partner with insider knowledge of the trade. Contact us now to receive 15% Discount to all businesses in Florida. https://www.icongrowth.com/

Applies to all online marketing packages for the 1st month of service.  Expires 9-22-2017

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