Category: News & Events

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Prepare Your Business’s Digital Marketing for Hurricane Irma

Unless you own a local Home Depot or bottled water company, there isn’t much for a South Florida business to look forward to when a disastrous hurricane plows through your neighborhood. Business owners in Homestead remember their stores and offices being flattened by Hurricane Andrew in the Nineties, while Wilma left thousands without power for weeks.

Businesses almost always have some type of insurance against natural disasters, like Hurricane Irma. However, many businesses in Miami, Fort Lauderdale, West Palm Beach and the rest of the Sunshine State do not have enough coverage to fix all the property damage and interruption of business.

When business owners find themselves homeless, they may not be overly concerned with their customers’ digital marketing work. Of course, a client of yours living in Chicago who is relying on your team to run his pay per click and Organic Ranking campaign throughout the Midwest won’t often feel the same. How long do you think that company will wait for you to open your office up before it calls one of your competitors in the Windy City? That is why it is essential to get you ready for the worst.

First and foremost, formulating a hurricane recovery plan for your Florida business will help ensure the safety of every employee. It will also minimize the time that everyone will be out of work, and delay your clients’ products or service. No one wants to suffer property damage or an economic loss. Dealing with annoying insurance companies won’t be such a headache and you may even be able to save a few bucks on your premiums.

Make sure that every person at your business has a checklist of how to prepare for Hurricane Irma. The list should include everything from emergency phone numbers to how to properly shut down and store their computers. Folks should also have some sort of disastrous hurricane plan, including the best ways to exit the building and the most secure places inside the building. Maybe take some time this week to go over the best procedures before the disaster hits. Every owner should review the specifics of his or her lease, if not property insurance, with a landlord or insurance agent. From a generator to masking tape, what emergency supplies do you need? Who will pay for new phones if there is a horrible flood? How long will it take before you can open your doors for business again?

It would be smart to choose one person, such as the CEO or office manager, to coordinate who does what in hurricane preparations. Make a roster with emergency contact information. Create a line of communication for every member of the team to stay up to date with status reports. That way, every team member can account for another, confirming every individual’s safety before, during, and after Hurricane Irma.

Make sure all your important files are backed up multiple times. Have them on more than one computer, as well as an external hard drive. Perhaps rely on an online storage system, like Dropbox too. You can even depend on CDs, DVDs, and flash drives to hold vital information, from bank account numbers to employees contact information.

If your Florida business does get whacked by Hurricane Irma, you do not have to lose all your clients’ digital marketing accounts. Schedule their posts online, whether it’s on a company’s website or on its social media pages. Stay on top of their pay per click and Organic Ranking campaigns, despite any natural disasters, by calling Icon Website Design today at 800-558-1017.

Digital Marketing After Hurricane Irma

GeneralGetting StartedHelpful TipsNews & EventsOnline MarketingOrganic Ranking

Online Marketing for General Contractors

Making a living as a general contractor takes a certain skillset and experience. Of course, possessing this knowledge doesn’t have anything to do with digital marketing. Regardless, just about every business out there these days needs to utilize the internet to gain exposure. The web helps them keep in constant contact with the public and retain current clients. Fortunately for countless men and women out there, Icon Website Design offers the best online marketing for general contractors.

To begin, Icon Website Design offers top notch content marketing for general contractors. We can supply your business with fresh writing that will generate multiple leads from prospects almost immediately after we post our work. Engaging content that we offer includes creative copy from our well educated and highly experienced copywriters. One of these journalists can create a consumer awareness guide for your business. The original content can be used on multiple construction blogs, demonstrating your expertise to convince readers to trust you with their contracting decisions.

Your online marketing should also include graphics, such as eye-catching photography. For instance, a prospective client would appreciate before and after photos of a general contractor’s previous work. A potential client may think twice if a general contractor doesn’t have professional photography on his or her website, as well as links to social media pages, like Facebook, Twitter, and Instagram. These popular sites are crucial when it comes to sharing customer feedback for general contractors’ reputation management.

Posting educational and entertaining videos on your website and social media sites is a fantastic way to stay a step ahead of the competition. Also, sharing case studies on your web pages gives your content validity by telling informative stories about your previous work. Doing so generates leads for general contractors by allowing prospective clients to see how you approach different projects and the outcome you deliver. At the same time, do not be afraid to reach out to clients with email marketing for general contractors. It is a fantastic method of attracting new eyes, while reminding previous clients that you are still on top of the general contracting game.

Another marvelous way to attract new business is to take advantage of pay per click for general contractors. You just need to know what you are doing buying pay per click ads, like Google AdWords. If not, you can spend a fortune and get zero return for your money. The online marketing specialists at Icon Website Design know that you must be specific in the descriptions for your PPC management for general contractors. If you concentrate on luxury condominiums in retirement communities, you should say exactly that in your ads. Or else you’ll be spending your hard-earned dollars marketing to families of five, along with college kids looking for inexpensive housing.

Search engine optimization for general contractors is also vital in today’s world. If your business isn’t on the first page of Google’s search results, potential customers won’t know you exist. Your business website should rely on Organic Ranking for general contractors to attract search engines with the best keywords. But be careful, as the top-ranking keywords are always changing. Nowadays, an Organic Ranking-friendly website is required for search engines. And if visitors don’t request a quote from your website right away, remarketing for general contractors may do the trick by reminding them you are still out there.

Online Marketing for General Contractors

There is no question that the best digital marketing available for general contractors can make the difference between starving and a highly successful career. Call Icon Website Design today to learn how much we can do for you, 800-558-1017.

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Yellow Pages Are Dead

The global marketplace is changing on a daily basis. For instance, advertising with Yellow Pages was quite important for a business’s overall exposure not too long ago. The same can be said for direct mail campaigns and magazine ads, as well as spots on the radio. However, now that we are living in 2017, a business needs to focus its attention on the latest digital marketing trends, such as search engine optimization (Organic Ranking), pay per click (PPC), and social media.

Relying on online marketing in today’s business world, a company can track 100% of its inbound calls, emails, and online chats to figure out a business’s exact costs down to the penny. Nobody relies on the Yellow Pages, as they have search engines like Google in the palms of their hands. When a local business used to spend approximately $25,000 a year advertising in Yellow Pages, they can now depend on websites and content management systems for less than $10,000 a year. Quality content writing can attract search engines for no cost, as long as you know the latest and greatest tricks to the trade. You can even set your own budget for targeted PPC campaigns, while connecting with friends and followers to share your messages on Facebook, Twitter, and other sites don’t cost a dime.

As far as what the future of adverting will consist of, internet marketers will be able to identify exactly when their targeted customers are searching the web. Movie theaters will be able to advertise their show times to an entertainment reader every Friday afternoon, while ads for a Miami Dolphins jersey will appear when a sports fan is checking the football scores on Monday morning. One thing will remain certain, our digital marketing solutions will continue to progress, just like they have for the last five decades.

When it comes to gaining exposure through internet marketing, Icon Organic Ranking is a Google Certified Partner company that can take your business to the next level with Organic Ranking, PPC, and social media management.

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How to Write High Ranking Blogs

Planning to create a blog to attract new consumers and keep in contact with current customers, as well as attract search engines with the right keywords? If so, there are some basics you need to know, including choosing the best terms in original content and relying on the most effective links within your website’s writing to attract a targeted audience of buyers.

Picking ideal keywords is essential for search engines like Google to recognize your site. That’s why you need to pick first-rate terms and phrases to avoid the wrong traffic. If you are selling ice cream cones in Fort Lauderdale, focusing your keywords on Florida ice cream is too vague. You will end up paying for potential customers in Jacksonville who are searching the web for “how many calories are in rocky road.”

You should also rely on Google Trends to figure out the most popular search terms for a given time. On Friday, a new movie in the theaters may be the most popular search term. However, the Miami Dolphins will be the most popular term on Sunday. Integrate the keywords naturally into your content, including your heading, subheading, title, URL, meta description, photo title, and content. Optimal keywords can improve your search results tremendously.

Take advantage of links to respectable website’s content in your blog. Think of these links as references. Connect to influential sites like Wikipedia and CNN.com, rather than your friend’s Twitter post. This shows readers and search engines that you’ve performed valid research.

Another little trick to attract search engines is to write longer content. While the human eye prefers seeing shorter blogs, you should write at least a few hundred words. Keep paragraphs short and remember to integrate your most productive keywords to attract Google, along with paying customers.

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Successful Blog Tactics

In today’s business world, there’s a pretty good chance that you or somebody at your business currently writes a blog. But how do you know if it is cost effective? It all has to do with how much time goes into the reporting, as well as getting it online. How many readers actually look at it? Is the blog being shared on other sites, and is the writing putting money into your business’s bank account?

A team of web design and development experts in Chicago took a look at more than one thousand bloggers and their content over the last three years to track trends on the digital market. In 2014, writers usually spent less than 2 hours putting together a post. They were also short, usually containing far less than 1,000 words. Several posts would go up throughout the week, with a giant proportion of the blogs being posted on social media websites. The research found that bloggers were always producing, even outside typical office hours.

The following year, 2015, more and more professional bloggers began to appear on the web. Overall, formal writers spent a little bit more time every week creating and posting their work, and the average size of a blog shot up to 1,500 words. Photos became more popular as on blogs as well.

By the time 2016 rolled around, the time taken to write blogs shot up more than 25%. In fact, the number of writers who spend a minimum of six hours on a blog doubled. In other words, the quality of blogging has become more important to the business world. Content matters, along with backlinks and keyword targeting. The trend will only continue throughout 2017. Do not get left behind. Contact Icon Website Design today to get the high-quality website content, design, and exposure your business deserves.

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