Category: New Trends

GeneralGetting StartedHelpful TipsNew TrendsOrganic RankingResponsive WebsitesWebsite Design

Why Your Website Doesn’t Work

In order to get the most out of your business in 2017, you must possess a strong internet marketing campaign. That is how shoppers in your targeted locations can find you, learn all about your product or service and eventually conduct business. Yet, if you do not know what you are doing with your digital advertising campaign, you could be tossing thousands of dollars right down the drain. That’s why Icon Website Design is here to educate you on the biggest mistakes a business can make with its online marketing. Hopefully, you can side-step each of them and experience massive success with your digital advertising.

For starters, make sure your contact information stands out and is easily found at the top and the bottom of every page on your site. There can be nothing more frustrating for a shopper than looking for a phone number or e-mail address with no success. Most folks do not want to fill out a form with their contact information. It’s enough to send a potential buyer to a competitor’s site.

A direct call to action is a must in digital marketing. Online shoppers do not care to read too much about your company history or employees’ lives. What do you offer that is better than your competitors? How much does it cost, and how do you purchase it? Be direct and to the point, as internet shoppers have short attention spans. Nobody wants to research your site for general information.

Speaking of information, do not bore readers with too much. Write short and high-quality content. Do not depend on an article spinner or hire writers from overseas. Also, remember that folks don’t want to see more than 500 words on your homepage, regardless of how many keywords you’re trying to squeeze in there.

It is essential to keep repeat and potential consumers coming back to your website with updated blogs and social media, like Facebook and Twitter. Earn readers’ trust by telling education stories. Remember to throw another call to action at the end so your followers know where to get the product or service they need. If you are not utilizing these outlets, get rid of them. A lack of attention looks unprofessional.

When you want a professional website to attract the public eye, as well as search engines with smart digital marketing, Icon Website Design will take care of business. Call us today at 800.558.1017.

Getting StartedHelpful TipsNew TrendsOrganic RankingResponsive WebsitesWebsite Design

Get the Mo$t with Your Online Business Success

Running a successful internet business is surely possible these days. Of course, making an actual profit from your online business is easier said than done. As long as you utilize the right outlets on the web, you should be fine. Discover some of the most essential methods of making a profit for your online business.

For starters, add a blog where you can earn a following of targeted readers. Just don’t try to sell them your product or service too soon or too often. You must gain their loyal readership first. Then when they want to purchase the product or service, you will be a click away. That click can take online buyers from your blog to your e-commerce marketplace. This puts a monetary value on your well-written content.

There is no question that social media is enormous in today’s internet marketing. Sites like Facebook and Twitter have allowed businesses to reach new heights, as they instantly connect to millions of potential buyers. You can even purchase pay per click ads on these social media outlets, setting your budget and audience.

Your business blog can always offer Direct Advertising. All you have to do is place an “Advertise Now” tab on your blog. Offer a special deal to get readers to learn more and eventually purchase advertising on your page. Just like with pay per click, you can create your own prices for selling space on your business webpage. Rely on slick journalism to sell readers on the benefits of your blog and why you stand above your competition.

Jump on the train and take advantage of the internet. Stay updated on the latest trends, rules, and regulations. As long as you have a properly run online marketing campaign, you can make a bundle by selling your product or service to the whole world. Call Icon Website Design today to earn an online presence for your business.

Getting StartedHelpful TipsNew TrendsResponsive Websites

Writing Tips to Market Your Business

When it comes to marketing your business online with well-written blogs, email blasts, and social media, you better know what you are doing. Otherwise, you will be wasting your valuable time and money. Not only do you have to deliver a favorable product or service, but you have to keep the general public informed of your business. The last thing you want to do is annoy them with too many posts, emails and messages, or you will quickly get spammed.

To start, put yourself in your potential and repeat customers’ shoes. Would you like to receive a text message discussing this week’s sale every single day? Probably not. You also need to do a little research on content marketing. What is your target audience reading and chatting about online? Are they excited about a new product you will soon have in stock? If so, make sure to attract buyers, as well as search engines, by discussing it in your content in creative writing. How will you offer the product in a more attractive way than your competition?

When it comes to your internet content writing, be quick and precise. Think of blogs, email blasts, and social media as fast food for the masses. Consumers want their information delivered swiftly and easy, without clicking through or reading too much content. However, a business still needs quality content that gets right to the point. If you have any words thrown in that add no value to your message, get rid of them. The internet is no place for fluff. Depend on creative writing when writing shorter content that gets right to the point.

In your content writing, educate your targeted customers before you try to sell them your unique product or service. Earn trust, along with a strong readership. Then when they need to go shopping, your business will be a click away.

When you are ready to get the best content marketing on the web, get in touch with Icon Website Design at (800) 558-1017. Our writing is nothing short of divine.

Getting StartedHelpful TipsNew TrendsOrganic RankingWebsite Design

How to Get Your Business Website to Covert

Your business may have a gorgeous website with all the colors, photos, and videos that consumers love. But it is useless if you do not have a positive conversation rate. In other words, your site must lead people to act, as in buying your product, downloading your menu, or signing up for your email blasts.

Your conversation rate is a mathematical marketing process known as optimization. You should begin by targeting your audience. Are you searching for senior citizens in Boca Raton or preteens throughout Broward County? You can rely on Google Analytics to break down the most recent and relevant searches that your specific audience is searching. Google Analytics will tell you what specific terms are worth your time to post on your website.

It is always a good idea to create campaigns and give them a shot on Google Analytics. That way, you can test the waters to figure out what specific terms are worth your time and money. Should your keywords concentrate on Fort Lauderdale, Broward County, or South Florida? Data driven decisions almost always assist a website’s conversion rate.

Do not rely on one term in your Google AdWords campaign. Depend on a few different phrases at the same time. Doing so is the most productive in earning clicks, keeps targeted shoppers on your site, and lowers your bounce rate. At the end of the day, your conversation rate increases, which puts more money in your pocket.

Other factors for a business website to think about include Organic Ranking-friendly content, page design, photos, and videos to attract and engage potential customers. Make sure there are links to your updates social media pages as well.

When you are ready to get the best optimization for your business website’s conversation rate, get in touch with Icon Website Design at (800) 558-1017. It feels good to be at the top.

GeneralGetting StartedHelpful TipsMobile Website DesignsNew TrendsResponsive WebsitesWebsite Design

Take Advantage of Social Media Marketing in 2017

Like it or not, social media is here to stay as a driving force in today’s business world. It’s only smart to reach thousands of potential clients on popular sites, like Facebook and Twitter. LinkedIn is ideal for both big and small businesses that want to network with buyers, as well as investors.

Take advantage of social media by targeting particular audiences on a massive scale. At the same time, readers can instantly connect with your company’s web pages. Discover some of the most reliable techniques to digital marketing your business on social media in 2017.

By opening a business page on social media, you are allowing men, women, and children to see a human side behind your service or product. Doing so makes it easier to earn customers’ trust. Just don’t neglect your pages, or you will turn away loyal clients and potential buyers. You need a daily presence on your social media profile.

If a person sends a message to a shoe store through one of its social media pages, a personal response is expected within 12 hours. Otherwise, the potential buyer will feel neglected and simply deal with one of your competitors.

Social media sites are also an ideal platform for online marketing your business. If you are having a sale next week on stereo equipment, you can post 300 words on the benefits of surround sound speakers on one of your daily postings. The next day, you can post another write-up advising readers of the best audio receivers for their living rooms. Another trick to join large groups or communities that each have thousands of targeted followers.

When you are ready to get the more Likes, Followers and higher Click-Through Rates with the best social media marketing available in today’s business world, get in touch with Icon Website Design at (800) 558-1017.

Helpful TipsNew TrendsOrganic RankingResponsive WebsitesWebsite Design

Online Reputation Management in 2017

In 2017, a business’s online reputation is crucial. Google’s search engine is the primary method that customers rely on to find and research your company. Obviously, you want a positive reputation on the internet.

It is possible to have an impact on Google’s search results with skilled online reputation management. It takes well-written and search engine optimized (Organic Ranking) content to climb on Google’s search results and bump back any negative feedback from the eyes of your targeted audience.

For starters, you should create a presence on social media sites, including Facebook, Google+ and Twitter. Then target your audience of followers by niches, such as ‘Health professionals in Palm Beach’ or ‘Steak restaurants in Boca Raton.’ The more you share, the more visibility you will gain. Just don’t overdo it, or you will likely get blocked from noteworthy groups. Interact with potential and return customers and gain their trust.

Take advantage of blogging to assist your online reputation management. Keep readers in the loop of whatever is going on in your business world. Use of Organic Ranking keywords, as well as the hottest topics on search engines, like the Super Bowl or Donald Trump. At the same time, you can directly respond to any comments, pro or con, that a person posts about your company.

When replying to a comment on your blog, as well as on social media, be respectful. This is much better than telling an irritated customer off or giving him or her a textbook response. Try to accommodate a buyer without breaking the bank or making an enemy. If your business screws up an order, accept responsibly, apologize with authenticity, and remedy the situation. The last thing you want to do is get in the middle of an argument on a blog or social media, no matter how out-of-line a customer may become.

Remember how easy it is for an unhappy customer to click on the next business that appears on your search engine. When you want the best online reputation management for your targeted business, contact Icon Website Design today to handle your digital marketing needs.

Getting StartedHelpful TipsMobile Website DesignsNew TrendsOrganic RankingResponsive WebsitesWebsite Design

Is Your Business Taking Advantage of Social Media?

Like it or not, social media isn’t going anywhere. It’s more than a fad. If your business is not taking advantage of all the marketing opportunities on popular sites, like Facebook, Twitter, and Snapchat, you are missing out on an enormous chunk of potential customers.

As social media websites evolve, so does the advertising industry. It is up to you and your team to stay on top of the latest and greatest marketing techniques. For instance, is your online content mobile friendly? At the same time, what worked for search optimization a few years ago, can now hurt a business, even on their daily social media posts.

Despite President Donald Trump’s constant updates, people are getting sick of Twitter and its constant flow of messages. Men and women prefer detailed posts with well-written content. Maybe if users were only allowed to post once or twice a day, it would give their messages much more impact on readers.

Communication is becoming more and more professional, as well as diverse. Companies’ posts provide inspiration and knowledge to consumers without being pushy. A good content writer on social media influences a shopper’s emotions. In the long run, the writer will gain customers’ trust and inspire them to make the right purchases.

Snapchat is becoming more and more popular on a daily basis. Visitors enjoy the live content and videos that are quickly uploaded from individuals’ smartphones. Despite the growing popularity of Snapchat and Instagram, sites like Twitter and Facebook aren’t going to become irrelevant, the way Myspace has in the business world.

Regardless which social media outlet you choose, take advantage of Icon Website Design’s expertise to reach the general public, as well as keep them informed of your business with a spectacular social media expertise. Call Icon Website Design today at 800.558.1017. You will not be disappointed.

Helpful TipsNew TrendsOrganic RankingResponsive WebsitesWebsite Design

Discover the Best Tips for Online Marketing

How strong are your company’s internet marketing skills? In 2017 you need to have a solid digital presence to gain exposure to customers, as well as search engines. Fortunately, there are a few techniques to properly capture consumers’ eyes and Google search results.

There is no question that a well-built and visually pleasing website attracts viewers, readers, and potential buyers. Just don’t overdue a page with too much splash or a visitor will quickly be annoyed. In fact, you have approximately 5 seconds to gain’s people’s interests before your bounce rate flies through the roof.

Make sure your business website includes a Contact Us page, as well as an icon on the home screen, if not every page.  Include a product or service FAQ page. This allows question-seekers to find all the accommodating answers that may arise. Wait until your conclusion to offer the right product or service information that you can provide. Do not be pushy or a reader will return to the search engine in no time.

When it comes to digital marketing on the internet, become familiar with your competitors’ websites and social media pages, such as Facebook and Twitter. Do daily updates, keeping consumers informed about products or service-related issues that you can provide. At the same time, these pages educate readers on valued information, such as hours, phone number and specials related to your business. Supply well-written and original content that readers will appreciate.

Take advantage of email marketing. Repeat and potential customers are often thankful to be updated on promotions, as well as industry news. Entice buyers and remind them that you are still out there, even weeks after they’ve left your business site. Just don’t send out too many email blasts, or you will get spammed.

When you are ready to take your company to the next level with professional online marketing, Icon Website Design always takes care of business. Visit us online at Icon Website Design, or call us today at 800.558.1017.

Getting StartedHelpful TipsMobile Website DesignsNew TrendsOrganic RankingWebsite Design

Utilize the Principles of Persuasion in Digital

Now that we are in 2017, your business really needs to have search engine optimization, also known as Organic Ranking marketing. If your business, whether it is selling dresses or repairing broken plumbing, isn’t ranking at the top of Google, potential customers simply don’t know you exist. In other words, taking advantage of search engines like Organic Ranking is crucial in today’s business world.

Since Larry Page and Sergey Brin started Google in 1998, Organic Ranking services have grown into a multi-billion-dollar industry. Almost any information you seek, from local restaurants to hotels in Tokyo, is merely clicks away. If you are not taking advantage of search engine optimization, your company is getting left in the dust.

To begin, every company’s website should be using Organic Ranking. You should structure your pages to attract search engines with the right keywords in order to get a high ranking. They should also perform quickly with well-written content that is completely original. Google is smarter than you think, and you will not get away with the old-school “copy and paste” routine. No business wants to get spammed. Possessing an Organic Ranking-friendly site is actually a requirement for modern search engines. Organic Ranking is changing on a regular basis. It can figure out who uses quality backlinks and meta tags, as well as who posts junk on their web pages. Make sure you only link to pertinent and useful sites.

As far as what’s in store for the future of search engine optimization, we can expect some business elements to change. For instance, keywords will have to be more and more relevant. Appropriate backlinks to respectable and targeted websites are important as well. Becoming mobile-friendly is becoming more and more crucial by the day. The future of Organic Ranking is based on visitors’ experiences.

Making an Organic Ranking-friendly website with high-quality backlinks that is mobile-friendly is now a necessity. It is a complex process. Fortunately, Icon Website Design in South Florida has you covered. Let our website designers and content specialists in Fort Lauderdale serve as your virtual assistants. Get a website that not only looks fantastic, but is optimized to attract all the business you desire. Call Icon Website Design today at (800) 558-1017.

Helpful TipsMobile Website DesignsNew TrendsOrganic RankingWebsite Design

Digital Videos on Mobile Devices

Nowadays, everyone is watching digital videos on their smartphones, tablets, and personal computers. That means there’s now an enormous market of video advertising trends available for retailers. Advertising is only becoming more and more aggressive, as the number of viewers continues to skyrocket on social media sites and blogs.

Last year, Cowen Group published data displaying how much video marketing has grown. American businesses spent almost $10 billion on digital video advertising last year alone. That number is expected to jump to approximately $28 billion in the next 3 years thanks to smartphone users.

Of course, nobody will be surprised to learn that YouTube is predicted to be the Number One source of video advertising in the next 11 months or so. However, Facebook, Twitter, Snapchat, Instagram and other social media websites will become more popular for consumers, making a significant dent in YouTube’s reign. Businesses also must realize that the videos should be dependent on audio, as many viewers have their devices muted.

A quarter of all video advertising dollars is directed towards mobile phones. In fact, potential buyers currently watch more advertisements on their phones than listen to music. These consumers are also more focused on their smartphones than other devices, such as television or radio. Industry giants, like Google, have made it easier for both companies and consumers to see ads, as well as share them.

Video advertising all over the internet isn’t just growing in numbers, it is getting more technologically advanced. After all, web surfers are looking to get their news delivered as quickly as possible. Appealing videos posted beside engaging content only increases viewership.

When you are ready to effectively reach your targeted audience with superior digital advertising, including advanced website design, web hosting, Organic Ranking, internet marketing and video integration, rely on Icon Website Design. Do not get left behind in the video revolution.