No matter how attractive a business website looks or how cleverly written its content is, it must function well. At least there are 5 valuable techniques to ensure that you are attracting consumers to your website.
1 Avoid clutter on your homepage
The average reader does not read every line on a business website, or any site for that matter. Rather, folks’ eyes scan the pages, picking up on images and headings with certain keywords. “Free” and “Discount” are perfect examples of keywords that consumers see. The last thing you want to do is clutter a page with too much content. Doing so makes bounce rates soar. Be sure to include Calls to Action, like “Click Here Now” or “Learn More.” Just be sure to use subheadings in different size fonts, along with images to add to the writing.
2 Make the content enjoyable to read
Whether folks are scanning the web from their homes, their offices, or the palms of their hands in restaurants, they want to read content without working too hard. Nobody wants to use a dictionary when reading a webpage. In other words, write for the average reader’s enjoyment, rather than trying to impress a college professor with your large vocabulary. If your website is easy to follow, more and more users will visit it and spend time reading your content. Remember, readers do not want to work extra hard when reading a page on the internet.
In order to make sure your content is easy to read, make sure it stands apart from the background. In other words, use a dark font on a light background, and vice-versa. Use trial and error with several color schemes, different fonts, and sizes to see what you like the best on your site. Always think of the visitors’ eyes. You never want to leave a person struggling to make out the words on your business page because of outrageous colors or fonts. Remember the old slogan, K.I.S.S. for keep it simple stupid.
3 Make sure a person can easily navigate through your site
Artistic creativity is a wonderful trait. However, save experimental web designs for places other than your business website. The last thing folks want to do is spend time searching for general information, like a phone number or address on a site. In other words, make sure your business website is easy to navigate through. Doing so will also help search engines, like Google, properly index your pages.
4 Become Mobile Friendly
For better or for worse, we are now living in a mobile world. People walk around with tablets in their purses and briefcases, while just about every man, woman, and child have a smartphone in the palms of their hands. Make sure to get a responsive website to ensure mobile-friendliness.
5 Be the Buyer
On a final note, put yourself in the position of a first-time viewer. Would you have trouble finding everything you need, from the main menu to your social media links, FAQs, and contact page? As long as everything is in place on your business website, customers should start calling in no time.
When you are ready to get the best web design for your small business, Icon Website Design always takes care of business. Visit Icon Website Design, or call us today at 954.716.8675.