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These days, there are so many strategies of online marketing for dentists, it may be hard to know where to focus your time and money, on your business website, social media or pay per click campaigns. While one method may work better for a dentist in Miami, another technique may bring in more business for a dentist in West Palm Beach. There is no one best method of targeted online marketing to generate leads for dentists. It just takes a little trial and error to see what gets the most patients to book appointments at your office, bringing in the most revenue to your dental practice.

To begin, your business webpage must be full of well-structured content marketing for dentists. It should be professional and look as up to date as possible, as it may be a patient’s first impression of the business. It is where a prospective client will go to learn about your practice and decide if they want to hire your dental services.

The words, as well as the art, must be unique. Avoid using generic text, such as Times New Roman, along with stock photos and tacky slogans. A dentist office should think of its website as a television commercial that is being aired on the internet 24 hours a day. A dental website is also where a person should be able to find crucial information, learn how to contact you, and maybe even book an appointment online. It should be easy to navigate quickly through different pages. If the basics information, such as phone number, address, insurance carriers accepted, and office hours are not easy to find, folks will get impatient and look at a competitor’s site. An added bonus that consumers tend to appreciate is allowing patients to change their appointment times on the internet.

Next, a dentist office’s website should include links to its popular social media pages, such as Facebook, Twitter, and Instagram. Men, women, and children use these popular sites on a daily basis. Therefore, you should too. By keeping up with the right outlets, an office can work with dentists reputation management, allowing patients to share their positive stories with the general public. This will highlight the benefits of your practice. In return, your office tags individuals and maybe even posts their before and after photos. You can also offer promotional specials, such as 25% off all cleanings before Thanksgiving. Reviews of dental tools, like toothbrushes and kinds of toothpaste, can be shared. Every post that you put up should have links back to your dentist office’s business website.

While the social media strategies are free, you can always spend a small amount on pay per click for dentists, like professionals have been doing since the Nineties. While Google AdWords is the most popular form of PPC for dentists, the ads are also found on Yahoo!, Bing, and Facebook.

Finally, a trick that can be used on homepages, social media outlets, and pay per click ads is search engine optimization for dentists. Effective Organic Ranking for dentists can get the practice ranked high in search engine results, which can make all the difference in the world when it comes to getting seen by the general public.

There is no reason that your email marketing for dentists campaign and remarketing for dentists should not be highly effective. That is why it is so important to gain exposure by working with the best digital marketing team in the business, Icon Website Design. Call Icon Website Design today to learn more, 800-558-1017.

Your buddy from high school now owns his own pub, while your former co-worker opened up her own store at the mall to sell the dresses she creates. There is something different, as well as special about locally owned businesses. Rather than Starbucks on the corner or a familiar fast food joint, the businesses are more down to earth when they are owned and ran by locals.

With millions of locally owned business spread across the nation, many of them have become staples of their communities. Whether it is sponsoring the kids’ soccer team, serving breakfast every Saturday morning, or giving out ice cream cones after the movies, consumers feel at home in their favorite local businesses. But how much money would these local businesses be making if only they expanded.

Now that we are living in the digital age, every man, woman, and child you know seems to have the internet, social media, and email at their fingertips. Roughly 80% of all searches are local, rather than national. That means Charlie’s Hardware Shop on the corner can instantly connect with a global audience. The store just needs the right online marketing strategy first.

All business owners know that the world wide web is an incredible tool. No longer are retailers and consumers bound by business hours and locations. Those selling merchandise and services no longer have to spend big bucks on advertising campaigns, when they can rely on the best digital marketing techniques available. They range from a well-developed responsive website with powerful keywords and creative content. Businesses can then send out emails and post videos on YouTube to demonstrate your product or service. Show a party taking place in your restaurant or a group of women wearing the designer shoes that you created in your garage.

Social media, such as Instagram, allows a work at home mom to sell the cookies she bakes all day. Travel agents boost their specials when they post them on Facebook, allowing them to appear in front of targeted viewers. Deals can be shared on LinkedIn. And if you want to let your followers know about a big sale as soon as it begins, you can use Twitter to spread your message. Photos of the products can be seen on Pinterest, coupons can be printed from Groupon, and your customers can leave you all types of feedback on sites like Yelp. The list keeps going and going.

When you are ready to expand your business’s reach, Icon Website Design always takes care of business. Visit us online, or call today at 800.558.1017.

If you have been in the business world for the last few years, you have certainly heard of Google AdWords. Some businesses rave about the pay per click advertising, while others curse AdWords for burning through their budgets. But the simple fact remains that any business can experience success with AdWords, as long as they know what they are doing.

It is true that running a campaign with Google AdWords does cost money, but what mass media outlet doesn’t? It is not like you can run a radio commercial, a TV spot, or a magazine ad without spending big bucks. However, it is your return on investment (ROI) that matters. As long as you know what you are doing, your ROI from AdWords can be spectacular.

To begin, you must learn the ins and outs of AdWords. Thousands of people throw away money simply because they are not taking the time to learn how to run a smart campaign. Like it or not, a successful AdWords campaign requires doing plenty of homework to learn things like negative keywords, how to bid, and account structure. Then your campaign requires constant monitoring, as well as trial and error.

Another crucial detail that many folks do not understand is restrictive match types. Match types refer to your audience. For instance, there is no point in advertising across the nation for a local pizza parlor in Fort Lauderdale. In other words, if your match type is too broad, you are throwing away your hard-earned money on every click you get that doesn’t end up in a sale. That is why it helps to use phrases, such as “South Florida Italian restaurant” as well as exact keywords, like “Fort Lauderdale pizza” in your ads.

Many times, a business’s AdWords campaign attracts many clicks that never convert into sales. The main reason paid searches do not work for them is because they are poorly structured. Maybe their targeted keywords are too broad. They are not relevant to searches, or they do not take advantage of negative keywords. If you are selling inexpensive boys’ basketball sneakers in Chicago, you certainly don’t want to pay for a national ad that states, “Low Priced Shoes.” How many women in New York are going to click on your ad and take money out of your bank account?

If you have a Google AdWords account, Icon Website Design will be happy to perform a free review for your business. After all, we are Google Certified. If your business does not have an account with Google, we will still be happy to sit down for a free consultation to create an effective campaign for your product or service to earn a strong internet presence. Call Icon Website Design today at 954.733.8862.

Google AdWords is a powerful tool that can make or break a business. It all depends on whether a business has a successful digital marketing campaign or not. With effective pay per click ads, you can gain mass exposure for minimal costs. However, a poorly managed AdWords campaign can easily blow through a business’s budget with nothing to show for it.

Nowadays, consumers are searching the web from the palms of their hands 24 hours a day, 7 days a week. Online marketing, such as pay per click, is transforming the way consumers learn about everything from running shoes and cruise packages to local plumbers and theater tickets.

Just a couple of decades ago, businesses used to outbid one another for the best billboards along the highway, as well as the best spots on TV and the radio. Search engines results have joined the list, while both the White Pages and Yellow Pages have faded away. Google now gets about half a million searches every second. That makes billions every day and trillions by the year. In other words, a majority of businesses must rely on Google search results to stay relevant in today’s market. Without the visibility earned on the first page of search results, a business may never get noticed and go out of business in no time.

Many times, people who are surfing the web visit your site, but do not make a purchase. That is when retargeting your AdWords can make a huge difference. Not only are the advertisements targeted, but they are far more successful than regular ads seen on the internet. Think about it, have you looked at a pair of shoes on Amazon, but decided not to buy them until Google AdWords convinced you to look at them again until you eventually spent the money? It happens to the best of us, simply because retargeting ads work.

In order for an AdWords campaign to work, it is essential to have an amazing keyword list. First, you need your core list of targeted keywords.

Next, you should modify your keywords. Come up with words and phrases to make your keywords unique. Use words like cheap, inexpensive, discount, authentic, and special.

Then create an irresistible ad copy. Entice visitors to your website by using effective, concise and descriptive words, especially in the headline that will attract the eye of someone browsing a search results page.

Finally, limit your ad distribution to interested prospects. Save money by staying focused on your particular audiences, rather than using a general term to attract a high volume of only window shoppers. To target your audience more closely, use websites built-in tools, such as Google’s Phrase Match, Exact Match, and Negative Keywords.

Creating an effective pay per click campaign is now a necessity, even if it is a complex process. Fortunately, Icon Website Design in South Florida has you covered. Let our content specialists serve as your virtual assistants with your pay per click advertising campaigns. Our staff members are Google Certified to run AdWords campaigns. Call Icon Website Design today at (800) 558-1017.

Let’s say you have a landscaping company that provides services to homes and businesses. It makes no difference if you are located in South Florida, the middle of Texas, or Seattle, you must reach the general public with online marketing for landscape service. Depending on the Yellow Pages and word of mouth just doesn’t cut it anymore, and it is no longer worth it to spend big bucks on television and radio ads. As long as you know what you are doing, it is neither hard nor expensive to generates leads for landscape services. You just have to follow a few basics to digital marketing.

To begin, you can always use pay per click for landscape services. After all, who wouldn’t want his or her landscaping business to show up on the first page of a targeted search on Google? The one way to do so is by purchasing PPC ads, like Google AdWords. PPC management for landscape service is easy to use. Folks love how you can set your own budgets and never go over your limit, whether it is $10 a day or $1,000 a week. Some companies see positive results on their own, while others blow hundreds of dollars on PPC keywords and phrases that were useless. That’s why it always helps to have a team of trained professionals managing your pay per click campaigns.

Businesses should also consider focusing efforts on search engine optimization for landscape services. You can begin your Organic Ranking campaign by choosing your targeted area. Do you want to attract customers in a 25-mile radius or 50? There is no point in spending your hard-earned money on advertisements in an area that you do not serve. Should you focus on the general public or middle-aged women that may need help with their yards? It may take a little trial and error, but you can figure out the specifics for the most lucrative Organic Ranking for landscape services.

Do not forget about social media outlets to assist with a landscape services reputation management. Social networking is as important as ever. That is why every business should operate Facebook, LinkedIn, and Twitter pages, among others. Doing so allows you to keep in constant contact with repeat and potential customers without ending up in any spam folders. Your clients can share their positive feedback and post photos of their yards. After doing so, they are excited to share the content with their friends and followers, earning your landscaping business plenty of free exposure. Best of all, there is no cost for posting on social media pages. Of course, you always have the option of boosting your posts to be seen by more eyes. Unlike email marketing for landscape services, you can post multiple times a day on social media without annoying customers.

Do not get me wrong, email blasts are a fabulous way to keep people informed of your landscaping services. You can share big news, as well as photos in emails. However, they don’t always get opened. Sometimes they go right to people’s spam folders. That is why a majority of businesses must rely on several online marketing techniques to stand above the competition.

Icon Website Design understands the ins and outs of marketing and remarketing for landscape services. Let us improve your business with spectacular content marketing for landscape services. Stay a step ahead of the other guy by calling Icon Website Design today at 800-558-1017.

Nowadays, online marketing for business is highly competitive, as well as complex. There are plenty of other businessmen and women trying to win the top spots on Google and other search engines. At the same time, that exposure is essential to growing your business.

Today’s internet advertising is much more cost-effective than traditional outlets, like TV, radio, and print. You can target your specific audiences by age, sex, and location. There is no reason to pay for advertisement of men’s aftershave on a teenage girl’s social media page. Ads on the web are better for marketing a business, thanks to search engine optimization, pay per click, social media, and email marketing for business.

To start, search engine optimization or Organic Ranking for business may be the single best method of drawing consumers to your website with the right keywords that are associated with your products or services. After all, how often do you click on a business site that is not found on the first page of Google search results? Less than 50% of consumers even bother to look at the second page. Can you image how many shoppers are looking on the 4^th or 5^th pages? In other words, you must be ranking high to experience any positive results with your search engine optimization for business. This can be done by optimizing your site with the most relevant keywords. Just don’t overdo it, or Google will quickly punish your business. As long as it is done correctly, Organic Ranking marketing can lead to an enormous return on a small investment.

PPC or pay per click for business can attract thousands of new visitors to a business site. These ads are found along the sides of a search engine’s results. Not unlike search engines, a high ranking can be the difference between mass and limited exposure. Every time an individual clicks on one of the ads, the company is charged. In other words, if a company is seeing no results due to zero clicks, at least it isn’t costing any money. At the same time, PPC management for business can be highly competitive for terms like “restaurant” and “Hotel.” Regardless, pay per click campaigns can be highly effective for a wide range of businesses, regardless of size or location.

Finally, you can educate more people with content marketing for business. Whether it is on your site, a blog, or all over social media outlets, sharing well-written articles and feedback has proven to be highly effective business reputation management. Just be careful, as buildings fans and followers can quickly take a bit too much of executives’ precious time. It may take some trial and error, but you can certainly find the best technique to generate leads for business.

If you’re looking for the absolute best marketing and remarketing for business, rely on Icon Website Design. Our team of experienced professionals have the knowledge and skill to take care of all your business’s digital marketing needs to discover just how much we can do for your business’s online marketing, call Icon Website Design today at 800-558-1017.

It is no secret that possessing a strong online presence is vital to survival in today’s real estate market. You don’t want to look like you are behind the times, as your competition is blasting folks with vivid emails, blogs, and social media posts. You must take advantage of online marketing for real estate to keep up in order to generate new leads, as well as keep current customers interested in your properties.

For starters, you may be writing with specific keywords to attract search engines, but your web pages still need to be well composed. Effective content marketing for real estate is vital, as buyers tend to read plenty of websites, blogs, and social media posts. It is also smart to develop local keywords.

These keywords are also crucial in pay per click for real estate. When you start to create a keyword list for organic search engine optimization, you must possess the right keywords. For example, a restaurant in Fort Lauderdale can utilize terms like “Ft Lauderdale restaurant,” “Italian food Broward County,” South Florida pizza.” It will take a little trial and error to see which terms are the most effective for generating leads for real estate. Fortunately, you can test the waters before you waste too much money on ineffective keywords in your PPC management for real estate. You can also join business groups, as well as personal groups on outlets like Facebook and Google+ to assist with your real estate reputation management.

Never downplay the power of search engine optimization for real estate. Link building all over social media websites helps Google decide how appropriate a business site is to consumers. The more a page gets liked and shared, the better off the business’s homepage will be when it comes to Google rankings. Improving your Organic Ranking ranking may not occur overnight, but with the right techniques, your business website’s Organic Ranking for real estate can reach the first page of Google.

Next, email marketing for real estate can be an excellent source for capturing interested buyers. They may not even be too interested until you blow them away with a well-formulated email. It can discuss fabulous amenities, display gorgeous photography of a property, and advertise a low price in a matter of seconds. Best of all, it can be blasted to thousands of consumers with the push of one button. Just don’t overdo it, or you will get spammed in no time.

Every time you satisfy a customer, you should ask him or her to leave you a positive review online. Rather than being shy when you get a call or email praising your service, request that he or she explains why other people can benefit from working with you. Whether the reviews are left on Zillow, a Yellow Pages business directory, or Facebook, they will be read. The reviews will also leave lasting impressions with interested consumers. Then feel free to share your marvelous feedback on your own site, blogs, and social media.

When it comes to highly effective digital marketing and remarketing for real estate professionals, Icon Website Design can get you all the exposure you will ever need to be successful. After all, we deliver the best online marketing solutions on the ever-evolving internet. Call Icon Website Design today to learn more, 800-558-1017.

When a potential patient wakes up in the morning with a new physical ailment, he or she is going to search for a doctor in the area. While asking around for referrals may be trustworthy, the process is not nearly as time-consuming as looking on the internet.

Every minute of the hour, seven days a week, folks are looking for medical professionals to assist with everything from their runny noses and fear of spiders and treat issues ranging from a sprained finger to fatal illnesses. That is why it is so important that patients, both new and returning, can locate and contact you online with an efficient website for doctors.

If a physician’s website is not designed properly, it will be a major issue that quickly leads to lost patients. It’s not like a person will go searching in the Yellow Pages before he or she merely clicks on the next listing in a search engine. No one stands to profit, besides a doctor’s competition.

Do you have a medical group that wants a visually stimulating custom doctors’ design that works efficiently on desktops, laptops, tablets, and smartphones? If so, it is time to call Icon Website Design. We are here to take care of your graphic design so that you can get back to work as a doctor. You will be in good hands so that your patients can be too.

Let our highly experienced team of designers create your business site with the right graphics, links, creative content and keywords. Then comes the social media and so much more to drive men, women, and children to a doctor’s office with online visibility. A well-crafted physician’s website will showcase a doctor’s talent while keeping visitors informed and even entertained with eye-catching graphics. Your medical website design should use nothing but the latest and greatest technology to serve clients, whether it entails scheduling an appointment, reading a blog, or connecting on Facebook.

Here at Icon Website Design, our skilled team will work to redefine your medical office’s site, making it stand far above the competitors’ pages. No longer will you have to worry about this doctor’s page loading so much faster than yours or that doctor’s website has superior graphics. Not only will you catch up, but Icon Website Design will ensure you surpass all the other players in your field, from pediatricians and general MDs to dermatologists, and brain surgeons with a brilliantly crafted medical website design.

We have worked with numerous website design services for doctors. For instance, Icon Website Design has created pages with five columns that take up a whole screen. We know that the layout no longer works, as so many surfers of the web will be unsuccessful navigating through a custom doctors mobile website. If you want people to locate and spend time on your web pages, you need mobile-friendly doctors website design services. To work on every device, you need responsive web development. That way, every custom doctors mobile website will work on desktops, laptops, tablets, and smartphones.

From classic to chic, whatever you want for your doctors website design, Icon Website Design has the skill to make your vision a reality. We build responsive web designs for doctors that surpasses your competitors’ websites. Call Icon Website Design today to learn more, 800-558-1017.

In today’s day and age, just about every law firm, from divorce to personal injury and criminal defense, should be taking full advantage of the web to gain exposure. Sitting at their desks or playing on their smartphones, the internet is the first place people usually go to search for an attorney.

For years, Icon Website Design has specialized in website design services for lawyers throughout South Florida, as well as the rest of the continental United States. We help attorneys develop websites that are pleasing to the human eye. At no point do the websites for lawyers lack style. At the same time, the attorney websites we develop are up to date on the latest and greatest search engine technology, using sophisticated algorithms to attract search engines.

It would be wonderful to you to see exactly what Icon Website Design can design for you and your firm. There is no question that you want the best lawyers website design services on today’s market, so learn more about our technology, groundbreaking web pages, and effective Organic Ranking optimization.

But there is so much more that a firm can do than simply creating a marvelous website. For instance, we can give you the online tools necessary to edit your attorney site, write a blog, work with registrations, share reports, send invoices and blast news to your email list.

Sure, it sounds extremely difficult to display all the talent you have working at one law firm on one website. Fortunately, we know exactly how to design an attorney site with advanced navigation that you can easily build off. It will feature your law firm’s activities, stressing its legal accomplishments in a specific field. Icon Website Design can also create your social media pages as well.

Whether it is for a small, a mid or even a large-sized law firm, a business website must showcase the practice across a variety of media. A web design that looks fantastic on your desktop may not be functional on a tablet. No worries, with the right homepage and an efficient custom lawyer’s mobile website, your practice will not only show up but function beautifully on a wide variety of formats. Your website should be designed to fit any screen.

Surfers of the web are anything but patient. If your website doesn’t load within seconds, you will be passed right over. That is why all of our pages and mobile websites are optimized for the customer’s ease of use. Whether the Contact Us button is simply a click away or the search button can be easily found on the top corner, your website should be a pleasure to use.

Your firm will enjoy the personal attention of a dedicated team of marketing professionals who are devoted to creating a top-quality site for your business. From picking your target audience and posting a relevant blog to adding the right photos and links, our team will work with you until you get the custom lawyers’ design of your dreams.

From classic to chic, whatever you want for your lawyers’ website design, Icon Website Design has the expertise and experience to take care of your law firm. We build responsive web designs for attorneys that exceed our customers’ highest expectations in website design and online presence. Almost immediately, your site will impress potential and return clients, as well as pique the interest of your opposition. Call Icon Website Design today to learn more, 800-558-1017.

You may have heard the expression that any press is good press. But that’s simply not true in today’s economy. Every day, men, women, and children rely on consumer feedback before they commit to buying goods or services. In fact, an estimated 80% of shoppers depend on online reviews. Whether you are a doctor, lawyer, exterminator, real estate broker, auto mechanic, or just about any other business professional, bad feedback can take money right out of your pocket. Do not underestimate the power of negative feedback on a business.

Think about it, when you want to check out a new Italian restaurant, you probably search for it on the web. There is no question that the world wide web has grown into the most popular source of consumer information. Perhaps you’ll look for the restaurant’s website, as well as its Facebook page, to see photos and check the prices. But as far as feedback, you probably won’t take the time to do more than check how many stars it was awarded by a local website and read a review or two on your smartphone. Within minutes, or even seconds, you will form your opinion about that restaurant and decide if it is worth your time and money.

Many executives believe that there is no such thing as bad feedback, as all exposure, especially free exposure, is good for business. Unfortunately, that is just not the case. Bad feedback can harm a business’s stature and dependability, as well as profits.

Then there are businessmen and women who take unfavorable reviews to heart, believing a consumer’s negative opinion reflects poorly on his or her business. As long as it is well crafted with thought, color, and a personal touch, an online review is trustworthy to strangers, as well as to regular viewers of a blog.

A study reported that one negative review may stop a large portion, roughly 60% of potential customers, from dealing with a particular business. One negative review may cost businesses dozens of customers. Businesses that possess no reviews whatsoever are not reliable either, as they have not built a customer base. Think of buying a used stereo from a company on the internet. Would you trust Joe’s Electronics that went into business this week? Zero reviews are equivalent to no references. It is not worth the risk.

Just look at Yelp which has more than 200 million visitors a month. Some of these people are looking for goods and services just like yours. Even if the information doesn’t matter to you, it matters to too many consumers to ignore. Do you want to be passed over because your competition has a better score?

Maybe it was left by a disgruntled customer, a former employee with a grudge, a jealous competitor, or even an ex-girlfriend. Whatever the case may be, negative feedback online can have a bad effect on your business. That’s why you need online reputation management to hide all the bad things people have said. Rather, show the public one positive review after another. Your business will look better than ever to anyone searching the internet.

When you are ready to put the past behind you and get your business reputation online to thrive, Icon Reputation Management always takes care of business. Visit us online, or call today at 800.558.1017.