Category: General

Website Design for Roofers
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Online Marketing for Roofers

Does your roofing company have a respectable digital presence? In today’s modern age of internet marketing, you need internet exposure to reach potential customers. Roofers should think of their business web pages as brochures for shoppers to get a quick look at what they offer. People see photos, read stories and find general contact information. Nowadays, websites for roofers are an online selling tool that cost a fraction of television and radio ads.

When you need a customized roofing website, Icon Website Design is the experienced team of specialists that you want. Not only do we build responsive web designs for roofers looking to rank on the first page of Google, but our website design services for roofing sites are gorgeous. Whether you simply need an update to your current business web pages or need us to create a custom roofing web design from scratch, we’ve got you covered.

  • Website for Roofing Companies – Does your business’s website lack online appeal? No worries. For years, Icon Website Design has been developing beautiful sites that attract search engines, as well as consumers’ eyes to generate leads for roofing companies around the nation.
  • Custom Roofing Mobile Websites – These days, people search the web from the palms of their hands more than they do on their desktop computers. It is crucial that a person can read your text from his or her smartphone or tablet. Your phone number must be easy to locate at the top of the screen. That is why it is critical for your roofing business website to be mobile-friendly. Otherwise, you are missing out on countless leads.
  • Roofers Creative Website Content – Any roofing business’s website should sell readers. That is why you need quality writing to compel visitors with your best pitch. After all, that is what will convince them to pick up that phone to call your roofing company. Icon Website Design’s professional writing team has many years of experience creating Organic Ranking copy in home service industries that entices both readers and search engines.
  • Roofers Pay Per Click (PPC) – Icon Website Design uses PPC, such as Google AdWords, because it works for exposing your roofing company to your targeted audience. The internet marketing model used on search engines, advertising networks and content websites, such as blogs, requires advertisers pay a set amount when a user clicks on an ad. Data shows PPC drives revenue and has a positive impact on getting customers to click-through on organic search results when your company name is seen.
  • Social Media Marketing for Roofers – Icon Website Design can set up and promote all your social media, including Facebook, Twitter, LinkedIn, Google+ and more.

 

When you rely on Icon Website Design’s superior roofing website design services, you will be teaming up with an honest company that is familiar with your industry. We can develop your website, as well as your online marketing campaign from your perspective. We are here to create your vision, while supplying guidance every step of the way. Your roofing company’s organic search engine rankings will skyrocket, while we track every detail of the improvements. Best of all, we can do it all without exceeding your budget.

Let Icon Website Design build a spectacular website for your roofing company. Watch your business boom, as our superior roofing website designs will exceed your highest expectations. Call Icon Website Design today to learn more, 800-558-1017.

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$150 AdWords Voucher

If you’ve been thinking of starting a Pay-Per-Click campaign, rely on Icon Website Design to handle all your digital marketing needs. Not only are we AdWord Certified, we are a Google Partner with insider knowledge of the trade. Contact us now to receive a free $150 voucher towards your AdWords campaign. https://www.icongrowth.com/

Why Your Website Doesn’t Work
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Why Your Website Doesn’t Work

In order to get the most out of your business in 2017, you must possess a strong internet marketing campaign. That is how shoppers in your targeted locations can find you, learn all about your product or service and eventually conduct business. Yet, if you do not know what you are doing with your digital advertising campaign, you could be tossing thousands of dollars right down the drain. That’s why Icon Website Design is here to educate you on the biggest mistakes a business can make with its online marketing. Hopefully, you can side-step each of them and experience massive success with your digital advertising.

For starters, make sure your contact information stands out and is easily found at the top and the bottom of every page on your site. There can be nothing more frustrating for a shopper than looking for a phone number or e-mail address with no success. Most folks do not want to fill out a form with their contact information. It’s enough to send a potential buyer to a competitor’s site.

A direct call to action is a must in digital marketing. Online shoppers do not care to read too much about your company history or employees’ lives. What do you offer that is better than your competitors? How much does it cost, and how do you purchase it? Be direct and to the point, as internet shoppers have short attention spans. Nobody wants to research your site for general information.

Speaking of information, do not bore readers with too much. Write short and high-quality content. Do not depend on an article spinner or hire writers from overseas. Also, remember that folks don’t want to see more than 500 words on your homepage, regardless of how many keywords you’re trying to squeeze in there.

It is essential to keep repeat and potential consumers coming back to your website with updated blogs and social media, like Facebook and Twitter. Earn readers’ trust by telling education stories. Remember to throw another call to action at the end so your followers know where to get the product or service they need. If you are not utilizing these outlets, get rid of them. A lack of attention looks unprofessional.

When you want a professional website to attract the public eye, as well as search engines with smart digital marketing, Icon Website Design will take care of business. Call us today at 800.558.1017.

Take Advantage of Social Media Marketing in 2017
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Take Advantage of Social Media Marketing in 2017

Like it or not, social media is here to stay as a driving force in today’s business world. It’s only smart to reach thousands of potential clients on popular sites, like Facebook and Twitter. LinkedIn is ideal for both big and small businesses that want to network with buyers, as well as investors.

Take advantage of social media by targeting particular audiences on a massive scale. At the same time, readers can instantly connect with your company’s web pages. Discover some of the most reliable techniques to digital marketing your business on social media in 2017.

By opening a business page on social media, you are allowing men, women, and children to see a human side behind your service or product. Doing so makes it easier to earn customers’ trust. Just don’t neglect your pages, or you will turn away loyal clients and potential buyers. You need a daily presence on your social media profile.

If a person sends a message to a shoe store through one of its social media pages, a personal response is expected within 12 hours. Otherwise, the potential buyer will feel neglected and simply deal with one of your competitors.

Social media sites are also an ideal platform for online marketing your business. If you are having a sale next week on stereo equipment, you can post 300 words on the benefits of surround sound speakers on one of your daily postings. The next day, you can post another write-up advising readers of the best audio receivers for their living rooms. Another trick to join large groups or communities that each have thousands of targeted followers.

When you are ready to get the more Likes, Followers and higher Click-Through Rates with the best social media marketing available in today’s business world, get in touch with Icon Website Design at (800) 558-1017.

How to Write High Ranking Blogs
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How to Write High Ranking Blogs

Planning to create a blog to attract new consumers and keep in contact with current customers, as well as attract search engines with the right keywords? If so, there are some basics you need to know, including choosing the best terms in original content and relying on the most effective links within your website’s writing to attract a targeted audience of buyers.

Picking ideal keywords is essential for search engines like Google to recognize your site. That’s why you need to pick first-rate terms and phrases to avoid the wrong traffic. If you are selling ice cream cones in Fort Lauderdale, focusing your keywords on Florida ice cream is too vague. You will end up paying for potential customers in Jacksonville who are searching the web for “how many calories are in rocky road.”

You should also rely on Google Trends to figure out the most popular search terms for a given time. On Friday, a new movie in the theaters may be the most popular search term. However, the Miami Dolphins will be the most popular term on Sunday. Integrate the keywords naturally into your content, including your heading, subheading, title, URL, meta description, photo title, and content. Optimal keywords can improve your search results tremendously.

Take advantage of links to respectable website’s content in your blog. Think of these links as references. Connect to influential sites like Wikipedia and CNN.com, rather than your friend’s Twitter post. This shows readers and search engines that you’ve performed valid research.

Another little trick to attract search engines is to write longer content. While the human eye prefers seeing shorter blogs, you should write at least a few hundred words. Keep paragraphs short and remember to integrate your most productive keywords to attract Google, along with paying customers.

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Successful Blog Tactics

In today’s business world, there’s a pretty good chance that you or somebody at your business currently writes a blog. But how do you know if it is cost effective? It all has to do with how much time goes into the reporting, as well as getting it online. How many readers actually look at it? Is the blog being shared on other sites, and is the writing putting money into your business’s bank account?

A team of web design and development experts in Chicago took a look at more than one thousand bloggers and their content over the last three years to track trends on the digital market. In 2014, writers usually spent less than 2 hours putting together a post. They were also short, usually containing far less than 1,000 words. Several posts would go up throughout the week, with a giant proportion of the blogs being posted on social media websites. The research found that bloggers were always producing, even outside typical office hours.

The following year, 2015, more and more professional bloggers began to appear on the web. Overall, formal writers spent a little bit more time every week creating and posting their work, and the average size of a blog shot up to 1,500 words. Photos became more popular as on blogs as well.

By the time 2016 rolled around, the time taken to write blogs shot up more than 25%. In fact, the number of writers who spend a minimum of six hours on a blog doubled. In other words, the quality of blogging has become more important to the business world. Content matters, along with backlinks and keyword targeting. The trend will only continue throughout 2017. Do not get left behind. Contact Icon Website Design today to get the high-quality website content, design, and exposure your business deserves.

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Market to Millennials

Like it or not, millennials are now the largest group of workers, as well as consumers in the United States. Baby Boomers and Generation Xers are now in the minority. Millennials have their own unique characteristics, as they grew up with the internet, cell phones and social media. In today’s digital age, your company cannot afford to overlook their massive buying power on the internet.

When it comes to marketing your product or service to millennials, you have to know their demographic. They are diverse and have short attention spans. If you do not immediately capture a millennial’s attention, he or she will quickly scroll down to something more colorful without giving your photo, video or write-up a second glance.

Considering that millennials have always had speedy technology in the palms of their hands, you need to market with the internet in mind. Create an app specifically for your business. Take advantage of several social media outlets to constantly stay connected with your clients and potential customers. For instance, if the Yankees win the World Series, blog about the game-winning homerun. A business and its digital content must stay current and relevant to millennials. At the same time, a business should always be able to communicate with buyers, as well as provide technical support whenever duty calls.

Rather than focusing on a hard sell, allow millennials to do their own homework and conclude you are the best business to provide their products or services. Authenticity matters these days, and whatever impression you leave with a customer will surely be shared on social media. Online recommendations and reviews from peers are more important than any sales flyer left in a millennial’s mailbox.

When you want to deliver your business to millennials, let Icon Website Design give you all the advantages to stay ahead of your competition. Serving as South Florida’s best internet marketing company, we use nothing but the latest and the greatest technology available for every type of business to design, edit, and enhance your website. There is a reason that millennials love working with us. It’s because when it comes to Organic Ranking marketing, pay per click management and web design, Icon Website Design is the best in the business.

Content Marketing
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How to Boost Your Digital Content Marketing

If you want to get your business to be exposed on the internet in 2017, content marketing is essential. Taking advantage of digital marketing techniques, such as search engine optimization and backlinks, allows your business to reach new customers on a daily basis.

One technique that will be amazing for your business getting seen online is a good mix of original content and digital images. These days, your business must get a little bit more creative than simply posting stories and reviews on the web. Place relevant and informative links within your content too.

Surfers of the web want to see vivid photos, listen to audio files and play with interactive components, as well as watch video clips. It is smart to introduce visitors to your page with a short video introducing your business and its products or services. Save longer videos on your webpage for in-depth descriptions for seemingly interested customers who have already scrolled and clicked on your site.

Interactive slideshows allow visitors to quickly find specifically what they are searching for. Similarly, you can rely on interactive elements, such as comparative graphs and maps, to make things easier on readers’ eyes. The more visual content that is relevant to your business that’s on your website, the better. Allow people to instantly share the information via email or on their social media pages.

Remember, use the right Organic Ranking keywords to name everything from your page to its photos and videos. Search Google Trends to find the most effective words and terms. You want to do as much as you possibly can to attract search engines. After all, that’s how you earn new customers, as well as keep existing ones clicking onto your site.

Icon Website Design can proficiently design websites that not only look fantastic, but also get your business ranked on the first page of search engines. Our professional content writers and website designers can get your business off the ground in no time with an amazing website to attract both readers and search engines. Best of all, Icon Website Design does it all for an extremely fair price.

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Super Online Marketing in 2017

Faster than your ordinary Organic Ranking marketing. More powerful than AdWords. Able to defeat a boring website design in a single bound. Look! Up in the sky! Is it a bird? Is it a plane? No, it is Super Icon Website Design!

B2B marketing online has reached new heights in 2016, and it’s only getting better. If you have a business on the internet, you need to utilize the best B2B marketing available with a responsive web design, social media, and other tricks to the trade. If you don’t jump on the boat, your competitors will take advantage of the latest and greatest online marketing, leaving you in the dust.

For starters, does your responsive web design include live video streaming in its B2B marketing? If not, you should jump on the bandwagon. For years, live video has been gaining popularity, resulting in more and more live events being seen on the web. After all, a business can now take advantage of faster internet speeds, as well as smartphones in consumers’ hands.

B2B marketing will also target more and more niche markets in 2017 than ever before. Considering the web has become so crowded with both advertisers and consumers, online business now calls for more specified marketing. Targeted content will become more and more personal. Speak to specific consumers by age, location, and interests.

Content will become shorter. Every day, surfers online must filter through a seemingly endless supply of newsfeeds on social media sites like Facebook. If there is not a strong message and/or memorable photo, consumers’ eyes will pass right over a post without giving it a second glance. That’s why every word, photo and video used in your B2B marketing should count. Do not waste time and space with so-called “filler” information or extra content.

When it comes to online marketing, Icon Website Design offers B2B marketing with a low-cost solution. Our business solution includes high-quality reputation management services on steroids, such as responsive web design, Organic Ranking copywriting and social media. Here’s what makes us different: Our mighty work and our strong work ethic. We blow the competition away.

Remember, if you are not on the first page of Google, your competitors are. That’s why Icon Website Design guarantees at least 30% of your specified keywords to the first page of Google, or we will continue or Organic Ranking services for free. How many other companies can guarantee the same results? Let the super skills provided by the Icon Website Design team take your B2B marketing to a higher level in 2017.

 

 

 

 

 

 

 

 

 

Icon Website Design guarantees at least 30% of your keywords to be on the first page on Google. In the unlikely event that we do not get 30% on the first page of Google, we will continue to work on your keywords for 90 days at no fee.

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