Category: General

GeneralHelpful TipsOnline Marketing

Social Media in Your Digital Marketing Plan

Let’s say you have a business and you need to expand it as much exposure as possible. The only problem is you don’t have the budget to throw around money. Fortunately for your small business, social media is here to help with your internet marketing. Of course, it helps to use the right social media strategies to attract shoppers and turn them into customers. It all begins with becoming familiar with your audience and when they do their shopping online.

As a businessman or woman, it is vital to stay connected to your clients, and what better to do so than with social media? In just seconds from the palm of your hand, you can post important information about a big sale or a local event that will bring you business. Just keep in mind some of the most pressing factors. For example, if you are marketing to a national audience, you should think about the different time zones. While marketing to Palm Beach and New York at 9 in the morning sounds ideal, it may be a colossal waste of money to start a digital marketing campaign at 6 o’clock in California. Find a time that works for everybody in the nation.

At the same time, think about the average age of your buyers. If you are selling children’s toys or a retirement facility, it may not be smart to post content late at night. However, a glitzy nightclub should take advantage of the late-night surfers with an after-hours online marketing campaign.

At first glance, picking the right social media platform and posting time may seem difficult. However, as soon as you can distinguish between the key players, such as Facebook and Instagram, taking advantage of social media will become second nature.

1          Facebook

Let’s start with Facebook, considering it is the biggest and perhaps the most influential of all the social networks. Think about it, pretty much every person and business you know already has an account on Facebook. Many of them are everyday users as well. Studies have shown that the afternoon is the best time for any business to post on the site. Still, anytime during the day can still be effective. Just try to avoid late night and early morning posts, as fewer consumers will see them.

2          Twitter

You must be familiar with the network by now, thanks to Donald Trump’s late-night posts. Unlike Facebook and other social media outlets, a business will not be harmed for posting multiple times a day on Twitter. The messages are brief, so they must be poignant. Studies have shown that early in the afternoon is the ideal time to share messages on Twitter.

3          Instagram

Instagram is becoming used more and more by adults in the business world. Folks think it is extremely engaging. It also helps businesses’ sales, as their products can easily be shown to consumers. It is unfortunate that the desktop version of Instagram is disappointing compared to the mobile app. Regardless, the social network is still extremely popular, especially in the evenings.

There is no reason that your business shouldn’t be taking advantage of social media outlets. Call the digital marketing specialists at Icon Website Design today to improve your business’s social media pages.

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Website Design for Small Businesses

When it comes time to create the newest and most advanced web pages for your small business online, remember to keep it simple. Instead of wowing visitors with outrageously flashy images, get right to the point.

These days, surfers on the web tend to be impatient. That means that a person will give your site about 1 full second before deciding if he or she should back-click or continue looking at your business website. That is why it is imperative to make a small business’s custom online store’s website design stand far above its competition.

Keep in mind if you are targeting a specific area, such as Downtown West Palm Beach, Broward County, or South Florida in general. Perhaps you want your online store to gain exposure throughout the entire nation, if not the globe. Regardless, it is no problem for the experienced digital marketing specialist.

The best website design services available today for online stores involve everything from developing an attractive and fast website to keeping it current with regular updates to the creative content development. After all, a small business’s website appearance and functionality may form a consumer’s first impression of your business. You certainly don’t want that impression to be spoiled with broken links, an unattractive design, and pages that don’t load quickly enough.

So, how does an experienced online marketing team know where to begin with your business’s online store? It’s simple. You will sit down and speak with an internet marketing representative. That way, everyone can work together to create the specific site you want and meet all your business goals. Just make sure you are completely satisfied with your website. If there is a photo or a page that you aren’t in love with, get it replaced.

There is no question that the right online store website design services must be efficient. Only depend on a business website design that loads quickly and has a concise call to action. You want online shoppers to be able to easily navigate through your site and remain engaged with a modern website design, as well as well-written content to attract both buyers and search engines.

To top it all off, your digital marketing specialists should make sure your website is created on a responsive design, confirming your custom online store mobile website is efficient. Otherwise, search engine giants, like Google, will punish your business’s search engine ranking for not working properly on desktop computers, laptops, smartphones, and tablets.

When it comes to your small business’s online marketing, you should get the latest and greatest design trends on the market. Make sure your internet business website stands above and beyond your competition.

There is no question that selling goods and services online can be extremely competitive. That is why it is vital that your internet business is easy to locate, while looking spectacular in the eyes of those surfing the web. Fortunately for small businesses throughout Palm Beach, Broward, and Miami-Dade County, we build responsive web designs for online stores that go above and beyond our customers’ highest expectations. Call Icon Website Design today to learn more, 954.716.8675.

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5 Critical Web Design Tips for Business

No matter how attractive a business website looks or how cleverly written its content is, it must function well. At least there are 5 valuable techniques to ensure that you are attracting consumers to your website.

1          Avoid clutter on your homepage

The average reader does not read every line on a business website, or any site for that matter. Rather, folks’ eyes scan the pages, picking up on images and headings with certain keywords. “Free” and “Discount” are perfect examples of keywords that consumers see. The last thing you want to do is clutter a page with too much content. Doing so makes bounce rates soar. Be sure to include Calls to Action, like “Click Here Now” or “Learn More.” Just be sure to use subheadings in different size fonts, along with images to add to the writing.

2          Make the content enjoyable to read

Whether folks are scanning the web from their homes, their offices, or the palms of their hands in restaurants, they want to read content without working too hard. Nobody wants to use a dictionary when reading a webpage. In other words, write for the average reader’s enjoyment, rather than trying to impress a college professor with your large vocabulary. If your website is easy to follow, more and more users will visit it and spend time reading your content. Remember, readers do not want to work extra hard when reading a page on the internet.

In order to make sure your content is easy to read, make sure it stands apart from the background. In other words, use a dark font on a light background, and vice-versa. Use trial and error with several color schemes, different fonts, and sizes to see what you like the best on your site. Always think of the visitors’ eyes. You never want to leave a person struggling to make out the words on your business page because of outrageous colors or fonts. Remember the old slogan, K.I.S.S. for keep it simple stupid.

3          Make sure a person can easily navigate through your site

Artistic creativity is a wonderful trait. However, save experimental web designs for places other than your business website. The last thing folks want to do is spend time searching for general information, like a phone number or address on a site. In other words, make sure your business website is easy to navigate through. Doing so will also help search engines, like Google, properly index your pages.

4          Become Mobile Friendly

For better or for worse, we are now living in a mobile world. People walk around with tablets in their purses and briefcases, while just about every man, woman, and child have a smartphone in the palms of their hands. Make sure to get a responsive website to ensure mobile-friendliness.

5          Be the Buyer

On a final note, put yourself in the position of a first-time viewer. Would you have trouble finding everything you need, from the main menu to your social media links, FAQs, and contact page? As long as everything is in place on your business website, customers should start calling in no time.

When you are ready to get the best web design for your small business, Icon Website Design always takes care of business. Visit Icon Website Design, or call us today at 954.716.8675.

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Start Content Marketing

There is no question that content marketing works. Maybe you have limited your content to your homepage, as well as your Facebook account, or perhaps you’ve simply been procrastinating all the writing that could be done. Whatever the case may be, you should focus a great deal of time and effort on your content to get it right. At the end of the day, that is how you will earn the most return on your investment.

Before you break open a journal or begin typing away your life story, it is essential that you create a strategy for your content marketing. It helps to use a checklist to list each of your goals. That way, you can know what you should write about, how much you should write, when it all should be accomplished, and how to measure your readership. That way, you can enjoy the feeling of crossing off each of your listings as soon as they are accomplished.

Another crucial thing that any online marketing campaign needs is a functioning business website. There isn’t much of a point of attracting readers and shoppers if you have nowhere to send them. Sure, supplying a phone number can help, but most shoppers want to check out the goods on the web. If there isn’t a business website for them to see, they will simply move on to your competitors’ web pages. Of course, a well-designed, vivid, and informative business page is always best. But even one simple webpage is better than nothing on the internet at all.

As soon as you have a business page or pages to direct readers to, it is time to create a business blog. Again, doing so doesn’t have to be anything fancy. All that is needed is well-written content to post. While the right keywords will attract search engines, informative and entertaining content will not only attract readers, it will also keep them coming back on a regular basis to read more. These blogs will then attract readers to specific landing pages, generating leads for a business.

Do not forget about the importance of search engine optimization. After all, content marketing is one of the most effective methods of getting better organic Organic Ranking rankings. And we all know how difficult, as well as rewarding it can be to get on the first page of Google. An excellent Organic Ranking campaign begins with finding the best keywords. Focus on the industry and your audience. Are you targeting retired men and women in Boca Raton, teenagers in Delray Beach, or millennials throughout the nation? Depend on this information to better focus your content to specific consumers.

Finally, every business should come up with its own distribution strategy. Will your sales representatives answer questions and make suggestions for a business’s copy? Content can also be blasted out to thousands of potential readers on email in the form of a newsletter. Don’t forget about popular social media sites, like Facebook and Twitter. Having the right content in place for a digital marketing campaign can certainly help any business gain exposure, as well as profits.

When it comes to content marketing, Icon Website Design has the skill to make your visions a reality. We build the best responsive web designs in the business. Call Icon Website Design today to learn more, 954.716.8675.

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Online Marketing for Moving Companies

When it comes to a moving company gaining mass exposure on the web, it is probably Greek to most individuals. No worries. That is what Icon Website Design in here for. Our professional team of website designers and digital marketers know the ins and outs of businesses gaining exposure online to generate leads for moving companies.

Icon Website Design will work with you until we find the perfect voice and image to portray to the general public. Then we let our online marketing for moving companies go to work for you. Ideally, we can begin getting traffic right away with pay per click for moving companies.

These days, there are many PPC providers, including Google AdWords, Bing, and Yahoo! Moving companies typically bid on keywords and keyword phrases relevant to their target market and use those words in an ad.

Some may choose to bid on “South Florida movers” over “Moving company in West Palm Beach.” At the same time, the market is always changing. In other words, it takes a little trial and error to decide what keywords to focus on. Very popular search terms can cost much more on popular search engines.

Benefits of PPC management for moving companies include its effectiveness that can easily be tracked based on the number of clicks received. Conversely, it also is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.

Next, Icon Website Design focuses on search engine optimization for your moving company. Optimizing a website to respond effectively to search terms is vital to the success of any business. Nearly 100% of all online sales are generated from basic search engine queries. Studies show most people using search engines will click on only the websites that they immediately see. This is why it is critical for any moving company to ensure its website is built on strong Organic Ranking strategies so that it gets seen on the first page in search engine results.

There are many facets to Organic Ranking, all of which need to comply with current and evolving search engine standards. Effective optimization requires concentration on website coding, content on the website, content published outside the website, and links outside the website. Icon Website Design works on all of these aspects as part of its Organic Ranking for moving companies.

While both PPC and Organic Ranking are important, you cannot forget about content marketing for moving companies. Consumers want to read what folks have to say about your business whether it is on a blog, social media, or email marketing for your moving company. As long as folks leave positive reviews, you are helping your moving company’s reputation management online.

There is no reason that your business shouldn’t be at the top of search engines, as well as all over blogs and social media outlets, PPC ads, and email marketing for moving companies. What you need is a little professional help with the digital marketing and remarketing for moving companies. Call the online marketing specialists at Icon Website Design today to learn more, 800-558-1017.

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Websites for Orthodontists

Not all websites for orthodontists are created equal. After all, some do a much better job of educating and entertaining readers than others. At the same time, some sites sights may attract a high number of search engines with the right keywords, keyword phrases, and meta tags. Of course, that doesn’t mean their bounce rates aren’t high.

What your practice needs is a custom orthodontists design that can be seen with no trouble on all types of devices, from tabletop computers to laptops, tablets, and smartphones. Here at Icon Website Design, our team of digital marketing specialists will help you get the working site that best reflects your professional practice. Not only will it look wonderful, but it will increase your internet presence at the same time. More exposure leads to increased business. It’s a win-win.

Want to know what sets Icon Website Design apart from all the other website designers and marketers out there? Besides the friendly service and online marketing we offer, Icon Website Design specializes in building efficient sites for all kinds of physicians, from brain surgeons and dermatologists to dentists and orthodontists. As soon as our skilled team is done working on your orthodontist website design, you and your patients can enjoy marvelous mobile functionality compared to traditional mobile sites. In fact, your orthodontic business’s site will look and function like its own mobile app, rather than a minimized web site. Its appearance will be charming, while remaining easy to use.

There is no doubt that maintaining a professional image as a doctor is important to any orthodontist. Here at Icon Website Design, we can create a brand-new logo for you from scratch. Our state-of-the-art website design services for orthodontists also includes a wide variety of online marketing.

At the same time, you should appear hip with a responsive website. After all, more than half of every search performed these days are done on mobile devices. At the same time, a majority of folks will not try a site a second time if it wasn’t loading properly the first time around. That is why have a mobile-responsive site is crucial to your business.

Another good idea is to keep in contact with current and potential patients with well-written content in blogs, email blasts, and social media outlets to communicate with all your patients. We all know how vital referrals are, and a custom orthodontist mobile website makes it a cinch to share your office’s information with all your teenage patients with braces.

Here at Icon Website Design, we go above and beyond simple reminder services via text message. With a wonderfully crafted site that is visually pleasing to the human eye, as well as Organic Ranking friendly, your office can quickly increase your customer base.

Generating a striking website that functions efficiently, while attracting search engines, new patents, and recurring patients can be quite difficult. Fortunately, an orthodontist can call Icon Website Design to work with a lucrative website designer. We build responsive web designs for orthodontists that exceed our customers’ highest expectations. Call Icon Website Design today to learn more about our orthodontists website design services, 800-558-1017.

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You Too Can Do Organic Ranking

You may not be a computer technician or a college graduate with a degree in computer science, but it is still possible to keep up with the ever-changing world of search engine optimization in 2018. While Organic Ranking can certainly appear to be too big to swallow, it is possible to learn the game and profit enormously from it. Best of all, you can teach it to yourself without any tuition costs whatsoever.

To begin with Organic Ranking, you need the right tools to have a successful campaign. As long as a digital marketing professional knows what he or she is doing, online campaigns cost minimal time and money. For instance, relying on Google Analytics allows you to track and report crucial information about your ad campaign, like when, where, and what specific advertisements were clicked on. Using trial and error allows you to set up better campaigns in the future. Google AdWords can tell you what keywords are valuable to your audience, allowing you to cater to their needs. Will you be better off buying an ad for South Florida gym or gymnasium in Ft Lauderdale?

Google Webmaster Tools lets people view their websites as if they were the search engine. Where do your links go, are your keywords relevant to your content, and what needs to be fixed on your web pages? To answer these questions, you should perform a site audit. Unfortunately, website audits can take up plenty of time and energy, but they are a necessity in the world of Organic Ranking. After all, getting penalized by search engines can be detrimental to plenty of businesses.

Keyword research is an important part of search engine optimization. Otherwise, it will be almost impossible to gain free exposure. Every week, Google receives billions of search queries. That’s why it is wise to learn Google Trends, allowing you to see what words and terms are the most commonly used on the search engine. While LeBron James may be a huge keyword during basketball season, it may not be worth much over the summer.

While keywords and keyword phrases are significant to Organic Ranking, a campaign still has to depend on well-written content. Otherwise, folks will not stay on a page, bounce rates will fly, and the information will never get read. Google’s algorithm puts a pretty big emphasis on high-quality writing. Keyword stuffing is punished by Google and other sites. In other words, a marketer cannot simply throw a bunch of keywords on a page and still get a high ranking. The right terms should also be used in in headings, subheadings, and even the address.

When keywords appear in the meta description, they also get bolded, which can help with visibility. The primary goal of a meta description should be to earn the searcher’s click. Think of them like ad copy, and work to make searchers care about your page.

If you have a business website, Icon Website Design will be happy to perform a free review for you. If your business is not using AdWords, we will be happy to sit down for a FREE consultation to create an effective campaign for your product or service to earn more business. Call Icon Website Design today at 954.733.8862.

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Online Marketing for Ophthalmology

When it comes to online marketing for ophthalmology, Icon Website Design are specialists in digital marketing to win new patients, as well as maintain current ones. Our highly experienced team can gain you all the exposure you need to flourish online.

For years, our staff members have produced top of the line online marketing for ophthalmologists and other physicians. When it comes to the medical field, advertising can be quite expensive, as the market is so competitive. But with the correct internet marketing techniques, any practice can become profitable. All you need is the right plan of action to earn all the referrals, along with new and returning patients needed for a vision care practice’s success. Icon Website Design can assist you.

Search engine optimization for ophthalmology a process of improving the volume of traffic to a website someone uses a web browser to search for answers. Optimizing a website to respond effectively to search terms is vital to the success of any business. A large percentage of all online sales are generated from basic search engine queries. Studies show most people using search engines will click on only the websites that they immediately see. This is why it is critical for any business to ensure their website is built with strong Organic Ranking strategies so that it gets seen on the first page in search engine results.

There are many facets to Organic Ranking for ophthalmology, all of which need to comply with current and evolving search engine standards. Effective optimization requires concentration on website coding, content development on the websites, content published outside the website, and links outside the website. Icon Website Design works on all of these aspects as part of its search optimization.

Then there is pay per click for ophthalmology. Whether it is on Google AdWords, Bing, or Yahoo!, PPC ads are well-supported advertising packages that are diverse and widely used on a daily basis. These ads show up as sponsored links or sponsored ads and appear adjacent to or above the “natural” or organic search results on the search engine results pages, or anywhere a webmaster or blogger chooses if listed on a content page. Proper PPC management for ophthalmology may be the only way to get a steady, predictable stream of traffic each and every day.

Your ophthalmology practice is special, so your marketing campaign should be as well. All over the web, men and women share their positive content marketing for ophthalmology. That is why it is so important to take advantage of blogs, social media posts, and email marketing for ophthalmology. Doctors, nurses, and patients will share their thoughts, experiences, and even photos of every type of medical procedure ranging from cataracts and corneas to retina surgeries. Icon Website Design will create and implement a positive message on the web that not only helps your ophthalmology reputation management, but refers the general public to your practice. At the end of the day, we will make sure your practice generates leads for ophthalmology. You take care of eyes. We look after internet marketing for physicians.

Icon Website Design has all the digital marketing experience necessary to make sure your ophthalmology business gets all the exposure it needs. Your website and how it is marketed are vital to your medical practice. Call Icon Website Design today to learn how we can assist with your internet marketing and remarketing for ophthalmology. Call Icon Website Design today to learn more, 800-558-1017.

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Websites for Ophthalmology

Want to earn new patients? Of course, you do. Fortunately, Icon Website Design can put together a beautiful and efficient website to attract patients, educate readers, and get them to request a demo, if not call your office to schedule an appointment. New patients can even speak with a knowledgeable representative from your office and book their appointments online. People can then receive appointment reminders via email and text.

There is no doubt that some of Icon Website Design’s best work includes websites for ophthalmology. For years, our specialized team has been designing and developing gorgeous sites for all types of doctors and other professionals throughout South Florida, as well as the rest of the nation.

Most recently, our website designers created a custom ophthalmology design. The project included graphics, Organic Ranking code, patient portal integration, and well-written content to attract both readers and search engines. Best of all, we can create a custom ophthalmology mobile website for your business, allowing modern men, women, and children to navigate through the site on desktops, laptops, tablets, and smartphones.

No matter what medical services your practice offers, we can take care of your website design services for ophthalmology. Maybe it is refractive and laser surgery, or cataract surgery you are looking for. Our clients’ websites have discussed corneal transplant surgery, glaucoma care, and optics, as well as refractive errors, eye disease, and injury.

Working with the professionals at Icon Website Design, you can get your ophthalmology website design to use visually appealing graphics, Organic Ranking-friendly links to your blogs and social media outlets, along with keywords and keyword phrases. Fortunately for all our clients, we rely on nothing but the latest and greatest technology on the market, whether it entails scheduling an appointment online, connecting to a blog, reading a Twitter post, or seeing photos from a doctor’s office’s Christmas photos on Instagram.

Here at Icon Website Design, our skilled team will work to redefine your medical office’s site with our advanced ophthalmology website design services. We will make your pages stand far above the competitors’ pages. No longer will you have to worry about this eye doctor’s page loading so much faster than yours, or that ophthalmologist’s superior graphics. Not only will you catch up, but Icon Website Design will ensure that your website design is much more pleasing to the eye than any competitors’ sites. After all, we are already familiar with which layouts work the best to attract surfers on the web.

When drafting your Contact Us form, we know not to ask for too much. Otherwise, people will quickly move along to one of your competitor’s page. In your content, keep it simple with phone numbers and email addresses. Otherwise, folks will quickly exit your page if asked for their addresses, ages, and annual incomes. As soon as your lead comes in, call them. Again, it won’t take them long to call the next general contractor listed on their search engines.

Right away, your attractive and efficient website will attract numerous clients, as well as search engines, like Google, Bing, and Yahoo! We build responsive web designs for ophthalmology that exceed our customers’ highest expectations. Call Icon Website Design today to learn more, 800-558-1017.

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Websites for Cosmetics

Located in South Florida, Icon Website Design works with a fabulous focus on websites for cosmetics companies around the nation. They are built with visual beauty to attract readers, as well as efficiency, to function at top speed. Our office’s cosmetics website design services are made up of graphic designs, mobile development, and the latest and greatest digital marketing techniques available on the market.

Our professionals’ knowledge is always at your disposal to answer any questions and offer advice on crafting, managing, and showcasing your website design services for cosmetics. In other words, we have the talent and experience to blow away all competition.

These days, it is also vital to possess a custom cosmetics mobile website.  After all, a majority of web surfers are using their smartphones and tablets. Cosmetic businesses with the best in website design may hope that their company website will be appealing to mobile device users. The truth is they need to check.

Millions of people actively use their smartphones for everything. From shopping and entertainment venues to banking and service repairs, cosmetic businesses can expect to find at least 75% of their customers, if not more, will look for their business online from their mobile device. It may be simply to look at store hours or to review the menu before making reservations. This is why it makes sense for cosmetic business owners to visit their websites to ensure they are optimized for a smooth and seamless experience on differing platforms, from desktops and laptops to mobiles and tablets.

Your custom cosmetics design must not contain any outdated graphics, like gifs or flash. Rely on recent photos and artistic graphics as well. Even videos can be entertaining and informative on a cosmetics site. Do you have an updated logo that folks will associate with your cosmetics brand? If not, Icon Website Design can create one to fit your taste.

Without an up to date cosmetics website design, your site is not “responsive,” meaning the text and images do not automatically rearrange and resize themselves based on the size of the viewing screen, i.e., tablets and smartphones. This is a mistake because the search engines, particularly Google, will not include a cosmetics’ website in search results if the site is unresponsive.

No matter what happens, we will make sure your web page loads quickly. Many consumers are impatient and will simply move to your competition’s site before waiting for a slow page to load. That’s why it’s vital to analyze every piece of your page and compress it whenever necessary.

Like it or not, social media outlets, blogs, and email blasts are all dominant forces in today’s business world. Thousands of local consumers are reading their Facebook and Twitter feeds that change every second. That is why it is crucial to create a social media presence to share your updates, photos, and informative blogs. Then keep repeat and potential customers aware of special promotions with email blasts. Just don’t overdo it or you will quickly get spammed. Let your friends and followers share their most memorable cosmetics stories and pictures on your social media sites, such as Instagram and Snapchat. Then they will share it with their friends, earning you more exposure at no cost.

We build responsive web designs for cosmetics that exceed our customers’ highest expectations. Call Icon Website Design today to learn more, 800-558-1017.