An integral part of digital marketing is influencing buyers. Nowadays, millions of companies are using the internet to get their messages across, whether they are to buy their product or to stay away from a competitor’s service. Some businesses may even have tens of thousands of followers on sites like Facebook, but fail to earn a profit. But in order to become profitable, it takes more than just earning Likes and Followers.

1          Your company must attract consumers with exposure. Your business may provide the best product or service on the market, but nobody will spend a dime if they do not know you exist. That’s why you shouldn’t be afraid to share your strong opinions online. For example, “We have the best burgers from here to Timbuctoo,” rather than “You may love our hamburgers.” Not every person on the internet is going to agree with what you are saying, but your message will stick in his or her memory.

2          Another technique to stay in consumers’ heads is to teach them a valuable lesson. A painter can post photos of unsatisfactory jobs he performed using an older product, and compare the pictures to more recent ones. This trick allows shoppers to see the painter’s improvements firsthand, while he earns their trust for being honest.

3          When it comes to online marketing, do not be afraid to draw outside the lines and create your own boundaries. Never be embarrassed to point out your own faults or your greatest accomplishments. If you once had to close a restaurant, share the information with the public. Your honesty will only give you credibility when opening a new diner. Besides, there is not too much information that nosey consumers cannot find out for themselves.

4          Rely on your own platform to share messages. While social media can be fabulous for a business, you should still manage your own website and email campaign. That way, all the information belongs to you. Besides, what will you do if some fancy social media site suddenly gets shut down? If it’s your brand, shouldn’t you own all the leads, contacting information, and other internet marketing information?

5          Last, but certainly not least is money, money, money. If all it took was a large following on the internet to earn profits, thousands of preteens would now be billionaires. You have to figure that a small percentage, probably less than a quarter of your followers, actually conduct business with your company online. So what can you do to turn visitors to your website and social media pages into paying customers? You can start by getting as many individuals as possible to sign up for your email list. Then blast them with money-saving tips and the right product or service to purchase, as well as coupons. Be sure to steer all readers to your website at the end of the email. Just don’t send out too many blasts or you will quickly get spammed. As Jerry Maguire shouts “Show me the money.”

When you are ready to take your company to the next level in reaching consumers with digital marketing, we always takes care of business.  Call us today at 800.558.1017.