Planning to create a blog to attract new consumers and keep in contact with current customers, as well as attract search engines with the right keywords? If so, there are some basics you need to know, including choosing the best terms in original content and relying on the most effective links within your website’s writing to attract a targeted audience of buyers.

Picking ideal keywords is essential for search engines like Google to recognize your site. That’s why you need to pick first-rate terms and phrases to avoid the wrong traffic. If you are selling ice cream cones in Fort Lauderdale, focusing your keywords on Florida ice cream is too vague. You will end up paying for potential customers in Jacksonville who are searching the web for “how many calories are in rocky road.”

You should also rely on Google Trends to figure out the most popular search terms for a given time. On Friday, a new movie in the theaters may be the most popular search term. However, the Miami Dolphins will be the most popular term on Sunday. Integrate the keywords naturally into your content, including your heading, subheading, title, URL, meta description, photo title, and content. Optimal keywords can improve your search results tremendously.

Take advantage of links to respectable website’s content in your blog. Think of these links as references. Connect to influential sites like Wikipedia and CNN.com, rather than your friend’s Twitter post. This shows readers and search engines that you’ve performed valid research.

Another little trick to attract search engines is to write longer content. While the human eye prefers seeing shorter blogs, you should write at least a few hundred words. Keep paragraphs short and remember to integrate your most productive keywords to attract Google, along with paying customers.