GeneralHelpful TipsOnline Marketing

Expand Your Business’s Reach

Your buddy from high school now owns his own pub, while your former co-worker opened up her own store at the mall to sell the dresses she creates. There is something different, as well as special about locally owned businesses. Rather than Starbucks on the corner or a familiar fast food joint, the businesses are more down to earth when they are owned and ran by locals.

With millions of locally owned business spread across the nation, many of them have become staples of their communities. Whether it is sponsoring the kids’ soccer team, serving breakfast every Saturday morning, or giving out ice cream cones after the movies, consumers feel at home in their favorite local businesses. But how much money would these local businesses be making if only they expanded.

Now that we are living in the digital age, every man, woman, and child you know seems to have the internet, social media, and email at their fingertips. Roughly 80% of all searches are local, rather than national. That means Charlie’s Hardware Shop on the corner can instantly connect with a global audience. The store just needs the right online marketing strategy first.

All business owners know that the world wide web is an incredible tool. No longer are retailers and consumers bound by business hours and locations. Those selling merchandise and services no longer have to spend big bucks on advertising campaigns, when they can rely on the best digital marketing techniques available. They range from a well-developed responsive website with powerful keywords and creative content. Businesses can then send out emails and post videos on YouTube to demonstrate your product or service. Show a party taking place in your restaurant or a group of women wearing the designer shoes that you created in your garage.

Social media, such as Instagram, allows a work at home mom to sell the cookies she bakes all day. Travel agents boost their specials when they post them on Facebook, allowing them to appear in front of targeted viewers. Deals can be shared on LinkedIn. And if you want to let your followers know about a big sale as soon as it begins, you can use Twitter to spread your message. Photos of the products can be seen on Pinterest, coupons can be printed from Groupon, and your customers can leave you all types of feedback on sites like Yelp. The list keeps going and going.

When you are ready to expand your business’s reach, Icon Website Design always takes care of business. Visit us online, or call today at 800.558.1017.

GeneralHelpful TipsOnline Marketing

Experience Success with Google AdWords

If you have been in the business world for the last few years, you have certainly heard of Google AdWords. Some businesses rave about the pay per click advertising, while others curse AdWords for burning through their budgets. But the simple fact remains that any business can experience success with AdWords, as long as they know what they are doing.

It is true that running a campaign with Google AdWords does cost money, but what mass media outlet doesn’t? It is not like you can run a radio commercial, a TV spot, or a magazine ad without spending big bucks. However, it is your return on investment (ROI) that matters. As long as you know what you are doing, your ROI from AdWords can be spectacular.

To begin, you must learn the ins and outs of AdWords. Thousands of people throw away money simply because they are not taking the time to learn how to run a smart campaign. Like it or not, a successful AdWords campaign requires doing plenty of homework to learn things like negative keywords, how to bid, and account structure. Then your campaign requires constant monitoring, as well as trial and error.

Another crucial detail that many folks do not understand is restrictive match types. Match types refer to your audience. For instance, there is no point in advertising across the nation for a local pizza parlor in Fort Lauderdale. In other words, if your match type is too broad, you are throwing away your hard-earned money on every click you get that doesn’t end up in a sale. That is why it helps to use phrases, such as “South Florida Italian restaurant” as well as exact keywords, like “Fort Lauderdale pizza” in your ads.

Many times, a business’s AdWords campaign attracts many clicks that never convert into sales. The main reason paid searches do not work for them is because they are poorly structured. Maybe their targeted keywords are too broad. They are not relevant to searches, or they do not take advantage of negative keywords. If you are selling inexpensive boys’ basketball sneakers in Chicago, you certainly don’t want to pay for a national ad that states, “Low Priced Shoes.” How many women in New York are going to click on your ad and take money out of your bank account?

If you have a Google AdWords account, Icon Website Design will be happy to perform a free review for your business. After all, we are Google Certified. If your business does not have an account with Google, we will still be happy to sit down for a free consultation to create an effective campaign for your product or service to earn a strong internet presence. Call Icon Website Design today at 954.733.8862.

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Website Design for Dentists

It is not too surprising that thousands of men, women, and children rely on the internet every day to find a dentist. It is an extremely competitive market. That is why websites for dentists are often designed beautifully, function at high speeds, and are a pleasure for people to use. That is why your office should get in touch with Icon Website Design. We are experts at creating websites for dentists.

As with every customer and business that we work with, Icon’s custom dentist mobile websites reflect the overall philosophy of your practice, without sacrificing in look, design, or content. Your pages will provide patients with valued facts and contact information, as well as vivid photography of both your office building and staff in order to attract new patients. We can also include an informative video, as well as links to various social media outlets, like Facebook and Instagram.

Our crew will speak to you at length and ask important questions. For instance, what do you like best about your competition’s websites? It is also vital to determine if you want chic and professional pages or fun and colorful. Do you want to focus on your services or your prices? Do you have any patient feedback that you want to share?

Have you searched the web for competitor dentist website designs? You may have been impressed by one of your competitor’s websites, if not a colleague. Perhaps you were enthralled by well-written feedback from a patient, if not a weekly blog post relating to patients’ teeth. Who knows, maybe you even got jealous at a dentist office’s mobile app, making your digital marketing campaign look decades old.

For starters, we will make sure your custom dentist design uses a responsive design, allowing just about everyone with a smartphone to navigate around your pages. At the same time, Icon Website Design will utilize a number of colors and styles, along with your logo. We will do everything it takes to complete an original site that reflects your practice and philosophies. So, whether an individual searches for the best dentist in town from his desktop computer, her tablet, or one of their smartphones, you will gain all the exposure you need.

While our skilled team at Icon work on your dentist website design services, we will produce a few different mock-ups for us to sit down together and discuss. Maybe you like that content, but prefer the artwork from another page. No problem. Our clients can feel free to mark-up our designs, alter their appearances, and throw out whatever they do not approve of before the final commitment. Don’t worry, our professionals won’t take it personally. We know that it’s just business, and we want you to love everything about the website design services that we created for your dentists office.

While executing a successful online marketing campaign for a dentist can be quite competitive, you can depend on a team of professionals to cover all your bases. All you need to do is call Icon Website Design. After all, we build responsive web designs for dentists that far exceed our customers’ highest expectations. Call Icon Website Design today to learn more, 800-558-1017.

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Improve Your Google AdWords Campaign

Google AdWords is a powerful tool that can make or break a business. It all depends on whether a business has a successful digital marketing campaign or not. With effective pay per click ads, you can gain mass exposure for minimal costs. However, a poorly managed AdWords campaign can easily blow through a business’s budget with nothing to show for it.

Nowadays, consumers are searching the web from the palms of their hands 24 hours a day, 7 days a week. Online marketing, such as pay per click, is transforming the way consumers learn about everything from running shoes and cruise packages to local plumbers and theater tickets.

Just a couple of decades ago, businesses used to outbid one another for the best billboards along the highway, as well as the best spots on TV and the radio. Search engines results have joined the list, while both the White Pages and Yellow Pages have faded away. Google now gets about half a million searches every second. That makes billions every day and trillions by the year. In other words, a majority of businesses must rely on Google search results to stay relevant in today’s market. Without the visibility earned on the first page of search results, a business may never get noticed and go out of business in no time.

Many times, people who are surfing the web visit your site, but do not make a purchase. That is when retargeting your AdWords can make a huge difference. Not only are the advertisements targeted, but they are far more successful than regular ads seen on the internet. Think about it, have you looked at a pair of shoes on Amazon, but decided not to buy them until Google AdWords convinced you to look at them again until you eventually spent the money? It happens to the best of us, simply because retargeting ads work.

In order for an AdWords campaign to work, it is essential to have an amazing keyword list. First, you need your core list of targeted keywords.

Next, you should modify your keywords. Come up with words and phrases to make your keywords unique. Use words like cheap, inexpensive, discount, authentic, and special.

Then create an irresistible ad copy. Entice visitors to your website by using effective, concise and descriptive words, especially in the headline that will attract the eye of someone browsing a search results page.

Finally, limit your ad distribution to interested prospects. Save money by staying focused on your particular audiences, rather than using a general term to attract a high volume of only window shoppers. To target your audience more closely, use websites built-in tools, such as Google’s Phrase Match, Exact Match, and Negative Keywords.

Creating an effective pay per click campaign is now a necessity, even if it is a complex process. Fortunately, Icon Website Design in South Florida has you covered. Let our content specialists serve as your virtual assistants with your pay per click advertising campaigns. Our staff members are Google Certified to run AdWords campaigns. Call Icon Website Design today at (800) 558-1017.

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Get the Best Social Media Strategy for 2018

Let’s say you want your business to gain mass exposure on the internet, then it is time to implement an effective social media strategy. After all, posting your content on social media outlets allows your business to communicate with a targeted audience at a fraction of the cost of television and radio advertisements. Better yet, you can change something in no time to keep up to date with the latest and greatest trends.

Speaking of targeting your ads, you really must determine your audience. For example, you don’t want to be spending time and money advertising a child’s video game to a bunch of retired women. It is crucial to know your audience. These ladies may be looking for manicures and pedicures, especially ones with coupons.

What time of day you are advertising makes a difference. 11 pm may work for an internet dating site, but not advertising for a restaurant to try for breakfast. Also, what a 4-year-old finds intriguing about a commercial won’t be the same information as a teenager or a parent. Are you targeting clientele in Boca Raton, all South Florida, or the entire nation? Figure out the demographic you are trying to reach and many of these answers will appear. Best of all, you can test the waters with each campaign for a little bit and see what works before you spend a fortune on the wrong campaign.

As soon as you have your targeted audience figured out, you get to choose the platform you want to share it on. After all, the right social media outlets can expose a business to thousands of potential buyers. The opportunities on the popular Facebook are seemingly endless, as folks can easily share your posts with all their friends in a matter of seconds. There are now more than a couple billion users who have accounts on Facebook. Twitter is a preferred outlet for B2B, as the messages are short and to the point. Its newsfeed is always changing, and it is simple to start a conversation with others.

Finally, you must possess well-written content that attracts human interests, along with search engines. You can have a spectacular video on your web page, but it will not rank with poorly written content. Take advantage of this writing to expose your product or service to the market.

Is your business ready to get a social media plan that is seen on a variety of platforms with both photos and coupons? How would you like your posts to be liked and shared by hundreds, if not thousands of consumers turn to the best in the digital marketing business? If so, it is time to visit Icon Website Design online, or simply pick up the phone and call us today at 800.558.1017.

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Online Marketing for HAVC

There is no question that heat, air ventilation, and cooling services are huge in this nation. I mean, could you imagine not having the luxuries of central heat in the snow of air conditioning in sunny South Florida? You can run the most efficient service in the entire nation, but without sufficient online marketing for HAVC, most members of the general public won’t even know you exist.

The most common technique for gaining exposure is through pay per click for HAVC. Businesses choose to use PPC so frequently because it works. With pay per click advertising, you can expect your ad to be seen by your targeted audience. Whether it is on Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, PPC has a positive impact on getting customers to click-through on organic search results when your company name is seen.

When it comes to PPC management for HAVC, businesses typically bid on keyword phrases relevant to their target market and use those words in an ad. When a user is searching and types in a keyword that matches the company’s keyword list, or views a web page with relevant content, then the ad may be displayed.

These keywords and keyword phrases also apply to search engine optimization for HAVC. After all, every company’s website should be using Organic Ranking. Web pages should be structured to attract search engines with the right keywords and keyword phrases in order to get a high ranking. Google is smarter than you think, and you will not get away with the old-school “copy and paste” routine. No business wants to get spammed.

Possessing an Organic Ranking-friendly site is actually a requirement for modern search engines. Organic Ranking is changing on a regular basis. It can figure out who uses quality backlinks and meta tags, as well as who posts junk on their web pages. Make sure you only link to pertinent and useful sites.

When looking ahead into the world of search engines and their optimization, the only certainty is that nothing is for certain. What may be marvelous for an HAVC business today may end up getting you spammed tomorrow. Meanwhile, it is safe to assume that keywords will remain highly important. The same can be said about keyword phrases, as well as links to targeted pages that are relevant. The future of Organic Ranking for HAVC is based on visitors’ experiences.

Sure, email marketing for HAVC has its benefits, as you can reach a high number of readers in seconds. At the same time, a business can also depend on social media and blogs for content marketing for HAVC. These outlets are also ideal for HAVC reputation management, as consumers can leave feedback about different services and their teams. Take these reviews seriously. If a business that has been around for many years has no positive feedback, take it as a sign. You should trust your business with true professionals who have nothing but positive feedback from both consumers and employees. After all, can you think of a better way to generates leads for HAVC businesses?

Icon Website Design has the all the digital marketing experience necessary to take care of your HAVC business. Your website and how it is marketed are vital to your heat, air ventilation, and cooling business. Call Icon Website Design today to learn how we can assist with your online marketing and remarketing for HAVC. Call Icon Website Design today to learn more, 800-558-1017.

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Websites for HAVC

Could you imagine living or working anywhere without the luxuries of heat, air ventilation, and cooling? That is why HAVC is a necessity in today’s culture, just like professionally constructed websites for HAVC businesses. After all, would you consider working with a company whose website looks and runs like it was designed in the Nineties? Of course not. That is exactly why you must rely on true professionals to handle all your HAVC website design services.

You should think of your business website as an online brochure. Simply by having a custom HAVC design that attracts readers’ eyes, as well as search engines, is always good for business. Best of all, digital advertising at Icon Website Design costs a fraction of traditional advertising outlets, like TV, print, and radio. From the design of your pages and the well-written creative content on your pages to the Organic Ranking-rich keywords used, our websites for HAVC companies are much more than attractive. They are cost-effective and they work wonderfully.

Our team members are also aware of just how vital going mobile is these days. After all, half of all searches performed on the web are done on mobile devices. As a direct result, if you are now using a custom HAVC mobile website with a responsive design that works on smartphones and tablets devices, your site is old. You are potentially missing 50% of all your digital traffic, a number can make or break any HAVC business.

Just because you have a responsive website doesn’t mean it’s working for your business. An in-depth investigation once found that customers jump off of responsive websites that take too long to respond. Find out what your website needs by talking to a professional website developer at Icon Website Design. We’ll assess your website and make recommendations to turn your website into a business asset.

When it comes to creating the perfect website design services for HAVC, our professional staff is here to help. We will work to your specification while offering as much advise as necessary. Our staff can produce a variety of attractive website designs and layouts that will function at top speed and convert into quality leads in the heat, air ventilation, and cooling industry.

Let’s say you recently relocated to South Florida and opened an air conditioning installation business. The first thing you are going to want to do is build a brand, as well as an attractive website. After all, your site is the first place that a potential buyer will go to see your product in photos and videos, as well as learn about the company, its staff, and its products. You need to possess a HAVC website design that looks more inviting as your competitions’ pages while attracting search engines. That why you should rely on Icon Website Design to service your needs.

There is no question that working in the heat, air ventilation, and cooling industry is competitive. That is why it is so important that your business is easy to find while looking marvelous in the eyes of internet surfers. That is exactly why you should call Icon Website design. We build responsive web designs for HAVC services that surpass our customers’ highest expectations on a regular basis. Call Icon Website Design today to learn more, 800-558-1017.

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eCommerce Online Marketing

Let’s say you are new to the business world. Maybe you just graduated, or perhaps you decided to take a break from retirement. Whatever the case may be, you need to know how to use eCommerce online marketing to gain exposure in today’s business world. Not only does email marketing for eCommerce attract search engines to gain exposure, content marketing for eCommerce attracts both new and repeat customers. Let’s take a look at what’s involved in today’s eCommerce.

Starting with pay per click for eCommerce, products and services can target online campaigns. PPC is quite diverse and widely used by businesses that don’t even possess websites, as well as those with an online presence. For most businesses, they should begin setting up their PPC management for eCommerce campaigns to figure out which terms convert to sales profitably. Google’s pay per click AdWords may be the only way to get a steady, predictable stream of traffic each and every day.

Search Engine Optimization or Organic Ranking for eCommerce entails benefits that are too big to be ignored. For starters, approximately 70% of businesses engaging in social media marketing reported an increase in website traffic. While 75% of businesses involved in social media marketing for more than a year experienced even higher levels of traffic to their website.

Organic Ranking also entails quality leads. Social media marketing has proven that more than 50% of businesses who actively use social media for a year or more generated leads for their business. Meanwhile, by routinely posting information on various social media platforms, an audience of interested fans can be built. Asking them to get involved and, when they do, responding back is important to building a loyal customer fan base.

search engine optimization for eCommerce.

One proven outcome is the distribution of a business’s content through shares on social media pages, like Facebook and Twitter. Not only do these outlets attract search engines and potential customers, but they can also be used for eCommerce reputation management. Think about it, if you have 100 reviews all discussing how wonderful the food tastes at one particular restaurant, you will most likely want to try eating there. At the same time, if dozens of buyers share negative feedback about the poor service of one cable company, folks will be hesitant to trust that business.

Once your content is created, it should be shared to generate leads for eCommerce. More shares mean more links to your content, which signals value to search engines and better rankings. This type of linking also gives life to the content link, keeping it active and ranked for a longer period of time. Additionally, the more links to your content, the faster your content is likely to be indexed by search engines, which gives it credence.

If you’re looking for the greatest marketing and remarketing for eCommerce, rely on Icon Website Design. Our experienced professionals have the education and experience to handle all your eCommerce business’s online marketing needs. Call Icon Website Design today to learn more, 800-558-1017.

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eCommerce Website Design

The time has come for you to come up with your own websites for eCommerce. Fabulous! There is no question that digital marketing is growing on a daily basis. Of course, designing websites for eCommerce companies is easier said than done. After all, you need to get consumers to click on the link and purchase your product or service. You probably have to beat out plenty of competition just to gain exposure on the internet. Once consumers are on your site, you should entertain and inform them with catchy writing, as well as visuals. In fact, think of your homepage as your storefront. The way buyers perceive your web page will determine if they walk through your door to conduct business.

The benefits of a custom eCommerce design include everything from 24/7 availability to larger audiences of potential buyers, as you are no longer bound by a geographic location. From the comfort of their living rooms, shoppers can search for various products and sizes, never having to worry that the store they drove to is out of stock. Prices are usually lower too.

Here at Icon Website Design, we have years of experience that has led to knowledge. For instance, our eCommerce website design services now rely only on responsive designs. This allows web pages to appear on a variety of screens, ranging from desktop computers to tablets and smartphones. After all, more than 50% of all searches are now done on mobile devices. Search engines like Google will even punish you if you don’t possess a responsive design. After all, you are already behind the competition if you do not offer a custom eCommerce mobile website.

Not only does your website design services for eCommerce have to function on a variety of devices, but it should also have quality images, including both photography and graphics. When an online shopper is searching for a pair of shoes, he or she wants to see what they look like. If scouring the internet for a restaurant, individuals like to see how the dining room and main courses look. Even if you are meeting a tax accountant, you may watch to see his or her picture before driving to an office. Your graphics must look modern too. Think about it, would you do business with an eCommerce website that looks like it was put together in the Nineties? That is why it is extremely important to have professional photography, as well as a graphic design team that put your eCommerce business in the best light.

On top of blogs and social media pages, you can always depend on email blasts. You can use an on-page subscription form on all your pages. Then you can send well-written emails out to offer specials, as well as news related to your eCommerce services. Just don’t overdo it. More than one or two email blasts a week is enough to get a business spammed by most consumers.

There is no reason that any eCommerce website design should look old or not perform at top speed. That is why it is crucial to rely on the best digital marketing team in the business, Icon Website Design. We build responsive the latest and greatest web designs for eCommerce businesses. Call Icon Website Design today to learn more, 800-558-1017.

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Electrician Online Marketing

It is no secret that online marketing for electricians can make or break a business these days. After all, consumers are carrying around their smartphones everywhere they go, reading blogs and checking social media sites to find everything they need, from installing lights in their homes to Wi-Fi in their offices. That is why it is vital for any electrician to utilize digital marketing with an emphasis in content marketing for electricians.

To start, every electrician should want to appear on popular search engines simply to generate leads. Folks no longer rely on the Yellow Pages or email marketing for electricians. Rather, they turn to Google, if not Bing or Yahoo! in order to generate leads for electricians, you should take advantage of the latest and greatest techniques of search engine optimization for electricians. Target your marketing plan for your age range, as well as your location. If you are located in West Palm Beach, you may consider driving to Boca Raton or even Fort Lauderdale for a big job. But Miami-Dade County is probably out of the question. At the same time, you want your ads to be seen by home and business owners, rather than teenagers reading comics on social media pages.

There are many facets to Organic Ranking for electricians, all of which need to comply with current and evolving search engine standards. Effective optimization requires concentration on website coding, content on the website, content published outside the website, and links outside the website. Icon Website Design works on all of these aspects as part of its search optimization. Clients can choose from a number of organic Organic Ranking pre-planned packages that specifically target their desired audience. Generally, these packages are geographically based and may extend to local, state, regional (multiple states), or national levels. The larger the geographic scope the higher the level of competition so more work is required to achieve first-page placement.

Besides Organic Ranking, pay per click for electricians is as popular as ever, probably because it works so well. With PPC, an electrician can expect his or her advertisement to be seen by a set targeted audience. Research shows how pay per click drives revenue and has a positive impact on getting customers to click-through on organic search results when an electrician’s company name is seen.

PPC management for electricians consists of bidding on relevant keywords and keyword phrases. These are sponsored ads that show up as links on your business website. They may show up adjacent to or above the organic search results on a page. The big benefit of pay per click advertising is that its effectiveness can be easily tracked based on the number of clicks received. On the other hand, it also is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters. That way, an electricians reputation management remains completely secure from former lovers, disgruntled employees and anyone who would want to rub your name through the dirt without substantial evidence.

Here at Icon Website Design, we specialize in digital marketing and remarketing for electricians. Our skilled team goes above and beyond our customers’ highest expectations. Make your business stand above the rest. Call Icon Website Design today to learn more, 800-558-1017.