We Are ICON.

With years of experience, Icon Website Design is a custom website design company with an extensive portfolio. Our employees are highly skilled professionals ready to take on any challenge.

Digital
Strategy

Brand
Integration

Web
Development

Data
Analytics

UX
Design

Data
Structuring

Since 2008 we have been a visionary and a reliable growth partner for world-class brands. We are a boutique digital transformation consultancy company.

Painting Contractor

Storage Facility

Consultant

Business Situation: Confidential Client

Privately Held Commercial Painting Company Growing Quickly

Deliverables:

  1. Financial Automation to Reduce Overhead
  2. Replace Existing Back Office Bookkeeping Functions
  3. Improve Accuracy of Financial Reporting

Results:

  1. Financial Automation: Automated multiple manual processes in the accounting department lowering department overhead costs by 63%. Daily Sales & Metric Reporting ensuring decision makers have a fresh and accurate score of performance.  Monthly financial statements output complete by the 10th of each month with budget to actual “crystal ball” performance.
  2. Improve Accuracy of Financial Reporting: Developed a standard for financial reporting based on best practices in the industry.  Executive team now receives a fully reviewed set of documentation to prove the balance sheet, profit & loss and metrics are correct thus removing year-end surprises in the numbers.

Business Situation: Warehouse America

Warehouse Storage & Logistics provider, needs to outsource bookkeeping and financial tasks.

Deliverables:

  1. Bookkeeping and Financial Reporting Automation
  2. Increase Gross Margins
  3. Create Pay for Performance Standards
  4. Acquisition Selection Assistance

Results:

  1. Financial Automation: Daily Sales & Metric Reporting ensuring decision makers have a fresh and accurate score of performance.  Monthly financial statements output complete by the 10th of each month with budget to t actual “crystal ball” performance.
  2. Increase Gross Margins: from 22% to 32% by modeling the “ideal” client and focusing on growing that market segment.
  3. Create Pay for Performance Standards: Reduced expense to sales from 32% to 24%. Each department is incentivized to achieve reasonable goals aligned with the company’s metrics.
  4. Acquisition Selection Assistance:  Identified proper acquisition targets based on geographical and ideal client modeling systems.  Resulting in two acquisitions of similar warehouse storage competitors.

Business Situation: 360 Profit Masters

Start-Up business consultant needing financial and bookkeeping infrastructure.

Deliverables:

  1. Setup Books
  2. Execute Bookkeeping Tasks
  3. Financial Automation
  4. Create Budget & Metrics

Results:

  1. Set-up Company Books: Created chart of accounts to properly show cost of goods and enabled automation. Enabled ACH, financing and credit card acceptance.
  2. Execute Bookkeeping Tasks: Created a simple, documented process of reconciliation and expense posting enabling turnkey scale.
  3. Financial Automation: Automate Sales Posting to Back Office Accounting Software. Daily Sales & Metric Reporting ensuring decision makers have a fresh and accurate score of performance.  Monthly financial statements output complete by the 10th of each month with budget to t actual “crystal ball” performance.
  4. Create Budget & Metrics: Interfaced with executive team to develop a scalable budget template that drives decision making based on facts and financial outcomes.  Using industry standards, created a metric system that is simple and effective to measure performance.
Simple Facts

Our Strategy & Creative

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Our Passion

Production & Animation

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Best Projects

Awards We`re
Proud of

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Deborah Frye has more than 20 years as a seasoned CFO in multiple industries including Home Services, Distribution, Call Center, Marketing, Warehousing and Logistics. Our team supports all aspects of business planning. Get your FREE FAST REVIEW CHAT today!

Deborah Frye

Chief Executive Officer

Robert Frye

Chief Operating Officer

Jennifer Gentile

Chief Customer Officer

Lisa Fisher

Chief Marketing Officer

Since 2007 we have been a visionary and a reliable software engineering partner for world-class brands. We are a boutique digital transformation consultancyt company.

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