Yahoo AdCenter
Yahoo Pay-Per-Click (PPC) Management
Yahoo AdCenter is the Yahoo-Bing-MSN version of Google AdWords. In order to compete with the ongoing market growth of Google, this allegiance was bred to provide both businesses and individuals a more powerful, useful angle to approach the world of both organic and paid online marketing. According to ComScore, this initiative between Yahoo and Microsoft has gathered nearly thirty (30) percent (%) of the daily search volume in the United States. To give a point of reference, most sites provide data stating that Google comprises roughly sixty-five (65) percent (%) of the U.S. search volume. Therefore, ComScore writes that it is quite impressed that the Yahoo-MSFT partnership has been able to gain nearly half of the volume that Google currently controls – as a matter of fact, as evident through our own series of testing, we see the volume exceed more than half (50%) of Google or, if you’d like, thirty-two point five (32.5) percent (%).
The benefits of a combined Pay-Per-Click campaign between the powers of Yahoo and Microsoft’s Bing and MSN advertising are primarily financial, clearly being a cheaper choice than a Google campaign in terms of price but not necessarily quality. Take the analogy of buying a German car in the United States, for example. If you spend $50,000 on a Mercedes and a BMW, in today’s market, you will end up with an E350 coupe from Mercedes that will represent the Google branch, and a 335i couple from BMW that represents Yahoo & Microsoft. On the surface, the Google car is more attractive because it is considered part of the mid-range classification of cars: E-class Mercedes is to 5-series BMW, as C-class Mercedes is to 3-series BMW. However, Yahoo’s car provides much more “bang for your buck” per se. This little 335i has a bi-turbo engine that blows the E350 away in terms of performance statistics. On the road, and especially on the Internet where you’re spending your money to advertise, performance is the ultimate factor.
Why have we written all of the car talk? Here we fill in the vital points of the analogy: with Yahoo, Bing & MSN, you get more bang for your buck while sacrificing style. Google is the most popular search engine, true; however, popularity also comes with downfalls. More often than not, Pay-Per-Click charges on Yahoo are significantly lower for the same keyword on Google, to the tune of almost 50%. This discrepancy is based on the fact that Yahoo has a lower percentage of competition per keyword.
Yahoo also boasts in their own self-advertising how much of a “B2C” or, Business to Consumer, powerhouse they are, servicing the consumer demographic exquisitely, and their claims are substantiated in their statistics if you visit Yahoo AdCenter. Let us build you an amazing Pay-Per-Click campaign to get that consumer traffic flowing through your site!
Even if you already have an account either with AdCenter, AdWords, or both, by no means should you shut down your account. You can even continue your current campaign – if you are losing money, it would be in your best interest to let one of our PPC specialists provide you with advice on how to town around your results.
